Understanding Retailing Unit 41

In this assignment I will identify what competitive factors and changes Tesco faces in the retail sector and how it might respond to these under the following headings; retail environment using PESTEL, and competitive environment based on overcoming barriers to entry, pricing, new markets and mobile population. In this assignment I will be talking about how Porter’s five forces are being used by Tesco.

The purpose of this report is to analyse the customer service system employed at West Dealership of Melbourne Car World and make recommendations for systematic improvement to standards.

Customer service is definitely important in automaker market, because customer who drives broken car, it is possible to occur a serious car accident. I believe that most of customers do not have car knowledge and need a high quality after service.

how they market their cars, and how well the car is already doing. The Audi R8 is an extremely popular car, both because of its great specs and engineering, and because of its good price point. The Audi R8 is both a good product and the marketing behind it is good, therefore this product will be ‘fabulous’.

Enlightened despots believed that political change could best come from above; from the ruler. However, they were encouraged by the philosophers to make good laws to promote human happiness. How did these monarchs differ from earlier unenlightened monarchs of the past? The difference lay in tempo. These new despots acted abruptly and desired quicker results. They were impatient with all that stood in the way of their reforms. In addition, they justified their authority on the grounds of usefulness, not divine right. These new monarchs were rational and reformist and they regarded political change as possible and desirable. Frederick the Great, Catherine the Great, and Joseph II are good examples of Enlightened

• Among the factors that comprise a customer service strategy are store hours, packing, shopper friendliness of the layout, credit acceptance, salespeople, amenities such as

Arnold Communications undertook extensive market research in order to understand the modern VW buyer and their position in the industry. They set about collecting primary data through extensive interviews, visiting 95 of the top VW dealers and drving VX over 50,000 miles

1) The buyer decision process of traditional Porsche customers relies on the motivations that determine these people to select this brand. Their purchasing decision process is based on the exclusivity of the brand that is connected with the car owner. In their opinion, by purchasing a Porsche, traditional customers purchase the exclusivity and luxury associated with the brand. These customers want to purchase a car that reflects their social status and their financial power. In addition to this, they are not interested in the utility of the car, but in the characteristics that differentiate it from utility cars. These traditional buyers are rather interested in their feeling while driving a Porsche in comparison with the size, price, or fuel economy of the car.

Porsche is one of the most well-known brands in the world. In customers' minds, Porsche stands for exclusivity, class, and high quality. The company's marketing strategy is oriented towards identifying the needs and preferences of a small group of customers and on developing car models that satisfy these needs. However, Porsche was forced to introduce several models on the market that were not in accordance with what typical customers of the company usually prefer. These models refer to lower-priced cars, but also to high class SUVs like Cayenne and Panamera.

Even the car is object of the service process car owner bring the car to village Volvo and are in consistent contact with the service firm. This means that facility design and employee interaction have a significant implication on customers’ impression.

To guarantee the excellence of customer relations throughout the sales process: welcoming the customer; gathering and understanding his or her needs; guidance towards a suitable range of products and collections; offering of services and loyalty card where applicable

For the target market segment will be differentiated marketing strategy which means Audi Company produces several types of car such as SUV (Sport Utility Vehicle), Sedan and Sport each targeting its own segment of consumers.

General speaking that service profit chain included in all aspects of customer satisfaction affect business operations. (Schermerhorn, 2011). Attractive remuneration packages will attract better job seekers. Companies have higher wages, to make employees more likely to happier in their work, can provide a higher service quality to customer-pleasing. Broaden the empowerment of the job description and make practice, quality control of front-line staff, to promote service recovery. Ordinary customers are more likely to remain loyal,it is because they appreciate continuity in the service relationship and have higher satisfaction due to the higher quality. The initial point of focus on the impact to improve the internal service quality, have the intensive training that is to invest in employees skills and capabilities, of these technologies calibration employee satisfaction, loyalty and productivity of the products and services provided. Managers can assess the corresponding impact on profitability and growth. (Heskett et al.,

The mission of the Village Volvo is to profit from the sale of automobiles, parts and services. They are seeking to achieve this by

Audi is one of the world leading luxury vehicle brand that is own by Volkswagen group. It enjoys the same reputation as BMW and Mercedes-Benz in the international market. In China, it expands rapidly during the past two decades. Currently, in the segment of vehicle market for business and governmental use, Audi has achieved satisfactory performance (Hua, 2010). The aim of this essay is to study Audi’s marketing strategy in combination with marketing theories. Firstly, its marketing activity in China will be introduced. Secondly, relevant marketing theories that can be used to explain the activities will also be described. Thirdly, whether Audi’s marketing strategy has achieved