The Audi R8 Commercial

It is important to realize the basic facts that are associated with cars and with BMW in particular, and that different demographic are attracted towards different types of car, to later understand that even though the product in the ad may be amazing but the ad itself is not. Did you know that in 2010 the number of cars in the world reached a billion (Noël)? Today’s culture is highly surrounded and based on the use of cars. They are such a prominent part of our culture today that if an alien were to visit our planet right now they might just consider cars to be the dominant form of life (The Hitchhiker 's Guide to the Galaxy). There are so many different types, and makes of cars that they can suit any personality in the world.

Advertisers show a brand new shiny car with someone driving it looking happy or cool and they are trying to make people think that they will be that with their car. Like the person in the commercial, they are hoping ignorance will come in and people will try to transfer the advertisement to their life. The Lincoln commercials with Mathew McConaughey use this fallacy. They show a cool actor driving a sleek , expensive car wearing a suit and they want audiences to want to be like the famous actor and be cool. The new Honda commercial does something similar in the fact they show people driving their car having the time of their life, having a big grand happy time. Honda wants people to think that they will have that much fun in their car. Making customers want the commercial to transfer to their

The most effective advertisement that I saw during the last-half hour would have to be the United HealthCare TV, “Our Song” commercial. The commercial includes a couple dancing to “(I’ve Had) The Time of My Life” and preformed the infamous lift scene from the movie “Dirty Dancing.” The ad includes the components of Logos and Pathos. The Pathos relates to the couple’s nostalgia and their “moment.” The Logos refers to the major fall the couple had and the possible need for the healthcare provider in case they sustained any injuries. Also, the humor displayed within the passage makes the experience more relatable and persuasive

Previously sport cars were only designed to be fast and nimble. To achieve these characteristics, sacrifices had to be made. For example, these cars were not equipped with luxurious materials such as genuine leather or exotic wood. Additionally, space had to be forfeit to minimize weight which allows the car to be agile. Due to these limitations, most people stray away from sport cars. To present day, Porsche has made the perfect sport car featuring the traditional aspect of a sport car but with added practicality for modern usage. The Porsche commercial successfully convinced the audience that their cars were designed for everyday use by providing visual examples of the car in different situations and music to lighten the ambiance and monologue

Now before it was mentioned that a strength the commercial had was the fact that it was aired during the 2011 Super Bowl but at the same time tat was also a weakness. Now the commercials during the Super Bowl get a lot of popularity but they do not get much screen time for 2 major reasons. The first being it costs millions of dollars to get a commercial to air during the Super Bowl and second, many other companies want to get a commercial to air also so the time has to be split evenly. Little screen time means sacrificing vital information for the commercial. In other words, the commercial was good at making itself memorable and fun to watch but it did not display many features or specifications about the car that are important when someone is in the market to buy a car. The only feature Volkswagen showed was the fact that you could click a button on your keychain to turn the car on. That feature is not important when it comes to the safety of the vehicle or how many miles to the gallon the car has. If people did not care about the specifications then there would be no competition in the car industry other than to make a car as fancy looking as possible. Another weakness the commercial displayed was not giving a good price point for the car. The commercial said “prices starting at $20,000,” which to begin is a bit high to begin at for a 4 door sedan. Also, what would make the price higher? This brings viewers back to the specifics of the car that the commercial doesn't tell

The commercial then cuts to a bus filled with clowns. They are throwing around pie and goofing around in the back, while one of the pies strikes the bus driver causing him to be temporarily blinded. Doing so, he blindly tries to turn into the next aane where a brand new Audi A4 is passing. Due to Audi’s steering technology and quality handling, The

I could have delivered it a different way instead of the traditional “do you ever wonder” phrase most commercials starts. I should not have went straight into the commercial. However, the commercial itself was very comical yet informative. Overall, my body of the commercial was good. My conclusion was effective because it told the audience the side effect if they brought the product.

Most people tend to buy the vehicle for what it can do, what it looks like, and for the accessories that the vehicle offers. Does that necessarily mean that those are the only things that people look at when buying a car? Honestly, the american dream is all centered around fast cars and powerful trucks. However, the prestigious companies such as Ford, Chevrolet, Nissan, Audi, Volkswagen, etc., all have came out with their form of supercar. The two thousand sixteen Nissan GT-R and the two thousand fifteen Audi R8 are two of the most popular cars today.

In ad A, the scene opens with dramatic music, fast camera shots and a tense narrative, all of which create a stressful mood. This tense beginning leads up to a shot of doctors huddled around an operating table, which soon emits a buzz. As soon as the camera pans down on the table to reveal the man from the Operation game, a voiceover introduces Geico. Because the patient is a game character, the mood of the scene immediately becomes much more lighthearted. Furthermore, the dramatic music and fast camera shots stop as soon as the voiceover introduces Geico. Because both the change in mood and the introduction of Geico occur almost simultaneously, Geico creates an association between the two instances. Along with ad A, ad B uses cinematography to create a harsh contrast between the tense atmosphere before the mention of Geico, and the relaxed one after the voiceover introduces the company. At the start of ad B, two armed guards and another man briskly walk down a dimly lit hall into a room where a prisoner and several other men reside. The dark lighting, realistic guard costumes and the intimidating sounds of armor clanking all contribute to the eerie and tense mood of the initial scene. In contrast, after the guards leave and the Ping-Pong table flips back dowm, the only sounds become those of men cheering. This drastic change in mood from an intimidating atmosphere to a festive and inviting one occurs at the same time as the voiceover advertising Geico, thus illustrating how the ad uses cinematography to create an association between Geico and pleasant environments. Similarly, ad C employs the same techniques in order to emphasize the fact that Geico relieves stress in tense situations. In this particular ad, the initial scene involves beeping alarms, flashing lights, sparking machines and a factory in disarray. With frazzled men and women panicking and

These cars are very special and very much desired by all car enthusiast. The types of cars that car enthusiast are looking at/for are not the ones that can be bought for 15 grand. These cars don’t get the attention of car enthusiast. Most of the cars that you can buy for 15 grand are extremely common compared to “Eleanor” and “Dom’s car.” The cars that are harder to find have the best body type that car enthusiast are looking for. These specific body types showcases the best for the classic cars because these cars are the most

2) information search for the car, most of the customers will draw to Porsche. They admire their Porsche because it’s a competent performance machine without being flashy or phony.

At the end of the advert the bull is tamed by the rider, this is shown by the rider grabbing the bull's horns and the bull gradually calming down. Throughout this scene there is a close-up of this happening. This puts forward the idea that the car is powerful but can still be controlled. I think this cars' target audience is men aged between the ages of late 30's to early 50's.

Hear me out, in my humblest opinion I think that this may be one of the best adverts ever made because, of three main reasons:

Audi is a German car company which manufactures, design, engineers, produces, markets the luxury cars across the world. Since 1966, the Volkswagen group owns the 99.55 % ownership. The pat slogan of the company is “Truth in Engineering”.

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.