Terrie Carrie Smoking

Another woman brings up to a little girl how smoking can increase your risk of aging. This advertisement shows logos into play. Logos is shown when it is stating the reasoning on why children should not start smoking. Pathos is also shown when the adults state the reason why one should not pick up a cigarette. The different kind of effects creates a sense of fear and avoidance of the product.

During the whole video, everything is made to visually look appealing, attracting a younger crowd. The cowboy shows that smoking makes one appear tough, the DJ shows that it makes one look cool, and the woman shows that it makes one seem beautiful. Every human has that inner desire to be tough, cool, and beautiful; to fit in. However, instead of promoting these qualities, the commercial instantly shatters all those looks with the consequence of near death. They place the value of one’s life above how something makes a person look. They are trying to stir up viewers emotions about life and persuade them to feel the same way. The way the old man is having trouble talking and breathing would also bring up emotions such as sympathy, sadness, and fear. Most people would sympathize with the man, feeling sorry that he is so ill, and thus being moved to stop smoking. In addition, the old man is on the verge of death, and one could even see his own fear on his face. The thought of “this could happen to me,” would install fear into smokers to quit, and nonsmokers to never start a habit. The creator(s) of this commercial uses the public opinion of people’s thoughts as his logical argument. Most people, even smokers, have the opinion that smoking is disgusting, dangerous, and unhealthy. Then again, most people have the opinion that smoking will physically make one more appealing to the eye. Some people believe that smoking is

The ad comes from the campaign The Real Cost, a cause that works to reduce the number of life-long tobacco users. Their mission is to reveal that experimenting with cigarettes is not cost-free and gives the information in a way that compares the side effects to other things in your daily life. This commercial has since become famous since its debut in 2014 and shows mainly on channels such as MTV and Teen Nick. Because of this, it is evident that the audience that the Real Cost Campaign is trying to reach is teens between the ages of 13 and 18. People who typically watch television shows on these channels

As well, this ad is using causation to demonstrate that since the mother herself is a smoker, her son is learning from her habits. Lastly, tying it all together is an appeal to pathos. With all we know about the dangers of smoking, many if not all parents hope that their children do not pick up this habit. This infomercial leverages that worry of smoking to showcase the risks and convince parents to quit smoking

The campaign educates the smoker who is trying to quick with advice which will give them a clear understanding on how their health is at risk and the consequences that it will have

The message quickly lets the viewer know that their habit cost more than just a few dollars and their personal health. It can also affect the health of people who have never smoked. This lack of empathy can stem, not from malice, but from

Looking at the image of her teeth makes you hurl. Her mouth left open. Makes her look like she is breathing onto you. Leaving you with a foul-smelling breath. You feel trapped and want to escape from this image. Burned into your brain of how cigarettes can change your image, who you are. It even reminds you of other advertisements, even people you know and how they changed. It makes you feel depressed and despair for your friends and family who breath these carcinogens in. What cigarettes are doing to their body. All the awful things that may happen to them. You feel fear and discourage to try cigarettes. If you feel this way, the advertisement was

In the advertisement it is said that, “smoking causes wrinkles which age you prematurely”, this is logical fact because the nicotine causes different effects to the body both internally and externally. The FDA’s campaign with anti-smoking shows logical because it establishes logos through facts when it comes to regarding people’s health and smoking damaging effects. When it comes to the effects of smoking there are thousands of studies conducted regarding the effects on a person’s body. When information comes from a government agency along with proven medical advice it is considered to be inarguable which allows the audience to see the logical approach of the advertisement. People cannot argue with scientific finds, so when it comes to the “Real Cost” of smoking, the CDC does exactly what the campaign aims to

The emotional spiral this advertisement creates is mainly deciding to be healthy or non-healthy and implying that smoking can be a life or death decision. Terrie’s neutral but serious face when staring into the camera makes the thought of being healthy much more personal to the viewer. Terrie’s routine of putting her wig on, putting her teeth in, and her voice appears to be emotional in several ways. Her voice immediately seeks the audience attention on why she sounds like she does, and Terrie explains it’s because of smoking. This advertisement is implying that if someone smokes, they might as well be prepared to lose their hair, lose their teeth, and have a laryngectomy. This causes the viewer to think, is buying that pack of cigarettes worth your ruining your life? Cancer is a tragic occurrence to overcome and it should never put you in a situation that you can

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

Commercials are used to target a wide variety of audiences and the television is the perfect way to do so, however this particular commercial is targeting a much more specific audience. Its main audience is teens and young adults. We know this for many reasons; one is the teens in the classroom. Another is the use of a hideous creature to represent the cigarettes. Teens who may be in the situation to choose to smoke or using smokeless tobacco will see these visual representations of what they are putting into their bodies and turn the other way. Another possible audience could be adults and parents. They are less

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Cigerettes cause cancer, they suppress immune functions, they wrinkle skin, and they can also can cause gum diease. These are all researchable facts about how smoking can affect an individual. By including these facts in the advertisment the Stamp Out Smoking marketers are taking a ethical appoarch. By including facts in the advertisment it makes the ad more crediable. Crediability is extremely important whne advertising anything; if viewers do not believe they can trust you they will be less inclined to take ads seriously. It is always essential to establish crediabilty when

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.