Visual Rhetoric Artifacts: Icons For Tobacco Free Florida

The campaign educates the smoker who is trying to quick with advice which will give them a clear understanding on how their health is at risk and the consequences that it will have

It appeals to our emotions by portraying a gun with the cigarettes and comparing smoking to a gun. To most of us, gun is known to be deadly and for killing, which strikes some kind of fear in us and brings us to know how bad smoking is . This picture succeeds in appealing to our emotions and showing that smoking is bad for us. It also appeals to reason by providing different harmful effects that smoking can have on us, which succeeds in telling us that we should avoid smoking. In addition, this image succeeds in grabbing our attention and controlling our focus. The overall lighting of the picture being dark implies that smoking is an undesirable activity to be involved in. The contrast in color between the gun and the background with the hands and cigarettes allows us to first focus on the hands and cigarettes, or smoking. Then our focus goes to the gun, which is harder to see and requires more attention, thus the “pop-up” effect makes us focus more on the gun and emphasizes that smoking kills and is deadly. The text on the left are much smaller and also require more attention, which brings our focus there at the end, thus allowing us to notice it more and makes it more effective. The title “Smoking Kills” being in white color stands out and grabs our attention, thus it emphasizes the picture’s main idea that smoking kills and people should stay away from

This is an ad for Misty Cigarettes, it promotes smoking and is mainly targeted towards women. This ad manipulates the self judgement of people and tricks them into thinking that smoking is good for you and they hide all of the facts that prove it’s not. One ad technique that Misty Cigarettes uses is Plain Folk. This is because the woman in the ad is just a model for the company and isn’t a well-known person to the masses. This is a good ad technique because it makes people connect to the model because she is marketed as an average person, this leads to making the consumers think that they should buy the product because other people are. The way the Plain Folk technique is used in the ad clearly connects to another technique called bandwagon

In a lot of smoking advertisements that want their audience to stop smoking, the advertisement authors use pathos to persuade the audience to quit smoking or at least cutback. The smoking advertisements are more pathos-driven because it persuades the audience more by showing the emotional factors and how smoking could cause a lot of harm to someone. In a lot of advertisements to stop someone from smoking, the advertisements show the effects smoking has on both people who smoke and people who do not smoke. The audience for smoking advertisements are not just smokers, but are also those whose lives have been effected by a smoker. Authors bring up the effects smoking has by sometimes including a smoker that has been physically harmed, not only on the inside but also on the outside. By showing the outside physical harm, the audience is persuaded more to not smoke because they can actually see

Over the past years the cigarette ads have slightly changed. The pictures, slogans, and the layout have all changed over time, but only to a slight extent. Although the physical appearance of the ads may have changed slightly over time, the idea of advertising cigarettes have not. Just as Fowels said, “most advertisments appearing in national media can be understood as having two orders of content” (Fowles 541). All the ads serve the same purpose, while each ad does appeal to different types of people, each ad also does the same thing to attract a certain type of person or idea. This is done by placing certain words as well as images to draw in consumers. As consumer’s wants as well as needs change, ads continue to change accordingly.

This ad is fantasizing the American cowboy. The cowboy’s job is supposed to be hard and it is known to be dangerous. Marlboro plays on this idea and show the cowboy as a risk taker who is serious and ready to take on anything that may come his way. Generally anyone can logically summarize that since cowboys perform hard work they would be covered in dust or sweaty, but Marlboro man is fresh and clean. They use the fresh and clean image to appease the audience, they only need the audience to believe in the positive aspects of the cowboy. They want the audience, who aren’t all cowboy, to relate to this particular cowboy who is serious and mysterious. One idea that they provide the audience to relate to his is through the cigarette that he is

The author for the audience of chewing tobacco is targeting young “blue collar” men ages eighteen to around thirty. The ads are targeting the young men who work outside or like doing out door activities. In this Copenhagen ad the quote next to the rider says “I never walk when I can ride. And I never ride without my cope.” The ad has a younger man on a horse taking a dip and two other riders trying to catch up to him on the open range. In this Grizzly chew ad the slogan is “Pinch Yourself”. The ad contains two guys out in the woods having a day dream with two really big deer in their “bubble”. In The Skoal ad they have the slogan “A Pinch better” with a picture of a man who has a big Elk in his sights and a beautiful woman at his side. This tells people who

Commercials show that smoking is a way to relax and to be cool by smoking cigarettes; they never show the negative side of it. For example, addiction is one of the bad side effects of smoking and it is caused by nicotine. Once one inhales the cigarette he or she will want the need for

As a smoker myself, in the process of slowly quitting, the ad appealed to the smoker in me. It also brought a sense of nostalgia thinking of my childhood and how cool it made him seem to me at the time. However, in the same sense the ad is not appealing as smoking is no longer as socially acceptable as it used to be. It also made me realize that in today’s

Below the cake there is white bold capitalized letters saying “Smoking causes premature aging” which explains what may have happened to the lady. Then in bottom right corner there is a blue box advertising the product, in the box there are some words reading “Helps you stop smoking”. The target audience of this advertisement are any individuals 18 and above years of age of any gender who smoke, but more specifically the ad is geared towards women that smoke because they showed a woman who is 42 but looks like she is 70. In today’s age many women want to retain their beauty for as long as they can. The author chose this picture specifically for his ad because it illustrates what people today don’t want and that is that they don’t want to grow older faster. The author’s purpose of the ad is to persuade anyone who sees the ad to quit smoking and warn people about the dangers of smoking. The author shows their product alongside the picture because they want the audience to quit and think that only their product can help them quit. Aside from the clear picture that we can see from the ad if you think rhetorically you can see that the author is using ethos, pathos to subliminally persuade you to follow the

While watching MTV from 5 pm to 6 pm there was over 40 commercials shown. One of these commercials was for truth tobacco. This commercial is mean to promote an end to smoking. There is hip hop music playing in the background used to capture the attention of the audience. The woman who is narrating uses a stern voice to say, “Low-income neighborhoods are more likely to have tobacco retailers near schools”. In the commercial this phrase is shown in large bold letter to make reading easier. The setting is placed in front of retailers for tobacco. Many different faces of young adults are also shown, showing that they are targeting to young adults to end smoking. These people are dressed in normal clothes along with the narrator. This makes the commercial feel similar to an interview or report.

     The second cigarette advertisement enclosed endorses Marlboro Lights. This ad, found within the pages of Esquire magazine targets it articles and ads chiefly towards males. Another two-paged ad, the promotion of this cigarette is effective as well. The entire lay out focuses on male cowboys. These cowboys are riding their horses on a landscape which looks as though it is endless, further painting a more rustic and rugged image. The sun is setting in the back which prevents the reader from getting a clear shot of the riders’ faces, yet one can tell that they are hard working and determined. As the three men attempt to lasso the horses, an even greater image is portrayed in the mind of the reader. They are, in a sense, brought back into the old days of farmers, ranchers, and cowboys. The men are imagined to be tough, rough around the edges and robust. The ad for Marlboro Lights is an enticing promotion for the fact that it may bring rise to the idea that if a

This image was created to target both smokers and non-smokers. After seeing this image we can expect two completely different reactions from those who happen to see this advertisement. The first reaction coming from those that do not smoke, since there are much more of them then those that do in fact smoke. Those that do not smoke will see this image and pat themselves on their back for not smoking and continue on with the rest of their day, with a greater hate for smoking and its negative health effects. Those that do smoke will recall what they have gotten themselves into, not only themselves but they people around them, since second hand smokers can also develop major health problems as a result. These health effects for second hand smokers include immediate effects on a person’s heart and blood vessels, and a possibility to have a stroke or even lung cancer. But at

If you have seen antismoking commercials you have probably noticed that they often used former smokers to make the point that smoking isn’t good for you. Many of the antismoking ads we see on television involve former smokers who are enduring the consequences of smoking. Although they are not celebrities, they are living proof of the types of consequences that come from smoking. They are not experts or rich. They are former smokers. Using real people, with their real stories, builds credibility.

Smoking has been a popular topic lately. From my perceptive, I have never heard anything positive about smoking health wise. I recall watching vintage commercials about cigarettes when they first came into light, one major statement each commercial presented was the exquisite taste of the cigarettes and how cool it makes you look. And I understand how individuals are lured by the commercials. The companies paint a perfect life image with the alpha male smoking on the cigarettes with his leading lady and people craved that. The commercials feature many celebrities which I believe many folks looked up to and those commercials glorified the cigarettes without mentioning the reciprocations.