Rhetorical Analysis Of Anti Smoking

When the adults finish talking to the children, the children hands them a paper and leave. One can notice in that scene that the kids did not want to smoke but wanted see if they knew the consequences of smoking. The message the children gave to them states, “You worry about me, but why not about yourself? Reminding yourself is the most effective warning to help you quit. Call 1800 hotline to quit smoking.” This makes the viewer think on why people smoke. The smokers were shocked to read it, but none of them threw away the brochures. They knew what the logic thing to do. This reminded people that they could influence everyone to stop smoking through the influence of the children.

When the video shows small children holding a cigerette and asking for a lighter to light their cigarette, the author is using pathos to appeal to the audience emotions. Smoking is known to cause many illnesses; so if you were to see a child smoking, it might make you sad, worried or even frustrated. Children are often thought of as pure and inosent and

The second rhetorical appeal, ethos, also has an effect on the message behind the image. Kelly Ashcraft is the creator of the image used in the advertisement, she is by no means a well-known photographer except within her own circle and people who may have seen her work online. However, the audience is able to conclude several things about her character and credibility through this image. The audience can surmise that Ashcraft is trying to inspire a healthier way of living in viewers because of her choice to create an anti-smoking image. However, with ominous smoking images such as hers, it gives the impression that the image creator holds smokers in a negative light as people, not just the smoking aspect of their lives. At least, to smokers

A hand extends from outside the scene and holding a lit lighter out to her. As the camera pans out a teenage boy is holding out the lighter and she looks up at him with a look of utter shock, confusion, and what could be described as shame (see fig. 1). The ad ends with “Children of smokers are almost twice as likely to become smokers” (ClearWay Minnesota). It then returns to the mother and son as the two sits in silence on the front step. In this way, Clearway presents to us this narration of a family struggling with tobacco use.

The visual puts the number of deaths caused by smoking in the perspective by showing a weapon that people consider more dangerous. The average deaths in the United States of America, each year, from the use of guns is over 100,000 people. However, the use of cigarettes and similar tobacco products causes over 500,000 deaths in the United States, 50,000 of which have never directly smoked. The campaign is showing how there is not just one bullet because the person directly smoking is not the only one affected. Every person who comes into contact with the second hand smoke produced by the smoker is also negatively affected.

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

The creator used logos to convince the audience that their argument is true. In addition, the creator uses logos to appeal to the logic and reason of the viewers. In using this statistic helps persuade the audience not to smoke and gives you the evidence you need to fully understand the argument. The statistic stated above is a great example of the rhetorical appeals to logos. This goes to show the audience that smoking does kill, and teens are more

Throughout this, the advertisement will reveal the danger of smoking cigarettes and promote smokers to quit. The ad was created to invoke a response from its audience which is smokers and non-smokers. In the non-smoking audience, the ad will try to decrease their compulsion to smoke. After witnessing the anti-smoking commercial and seeing the harmful health conditions former smokers are in, non-smokers shouldn’t want to be in that position. Others may feel as if this ad doesn’t concern them because they don’t smoke or it has little to no effect on their lives. This group may also feel that this video should convince smokers to want to quit, but it’s most likely not the case. To smokers, the image will only remind them of what harm they’re doing to their bodies. Smokers would also become apathetic to the commercial because they’re already informed about the consequences and addiction of smoking. Smokers may also look at the advertisement as a personal attack simply because smoking is viewed as such a bad thing in the United

Overall the advertisers who created this advertisement did a very good job. Through the use of an optical illusion, use of text and the use of negative space it sold the abstract emotion of “parental guilt” effectively. Many parents of young children who see this will look at it and will feel guilty about smoking and will most likely cause them to kick their bad habit of smoking for the sake of their children. Many people don’t like to kick their bad habits because they don’t have a strong reason to, they typically always need someone important to do it for and this advertisement shows parents of young children that your child is your biggest reason you should quit smoking, a child the most important person in a parent’s life and they would be able to do anything to protect

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Cigarette smokers appear be the pin pointed audience that the company is trying to target. Visually the image is trying to say that smoking shows by using unpleasant images that seemed to be layered over a healthy woman. It’s obvious that the authors are implying that cigarettes do this because they have a cigarettes placed on the women’s hand. All these tools used to show the indented purpose of informing do the job pretty well. Not only does it make you realize how damaging smoking can be, but it makes you not ever want to lay a finger on those cancer causing sticks

I believe that this image is effective. 10 steps portrayed children innocent bystanders affected by others smoking habits. Smokers with children do not want their children to be suffering from illness such as asthma, bronchitis and other diseases. No parent wants to their child to suffer from any of these health problems. The best thing you

The first rhetorical appeal, logos, is used in this image. The primary idea is that smoking is bad for your health. In most countries today, this is common knowledge. This is especially true in Northern American culture, as smoking is generally seen as damaging and

Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins. In no way were they to advertise cigarettes, and they were mandated to help stop youth smoking. These requirements placed Philip Morris in a difficult situation. They needed to satisfy the

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.