1.4 Technological Factors Technological factors here means the differences on powerplugs and voltage between Canada and the Netherlands. Because all the electric bikes are produced in the Netherland, these technological factors need to be included if products export to Canada. In Canada the standard voltage is 120 V. The standard frequency is 60 Hz. The power sockets that are used are of type A/B. However, in the Netherlands the standard voltage is 230 V. The standard frequency is 50 Hz. The power sockets that are used are of type C/F. Both voltage and powerplugs are totally different between the Netherlands and Canada, so when Batavus are producing electric bikes which export to Canada, a new standard should be adopted. Regarding to …show more content…
Detailed Investigation of Canada
2.1 Market Data Market data of electric bikes in Canada is hard to find, as this product is kind of new in Canadian market. So market data of bicycles is to be taken as a reference. Industry sales for bicycles and other sporting goods owned the total sales in 2011 at $123.6 million according to Statistics Canada. Moreover, annual revenues of Canada's Cycling Equipment and Supplies Specialty Stores national industry ranges from $30,000 to $5,000,000, Just take the city of Toronto that is most interested by Batavus as an example. According to the Census that is done every five years, cycling in Toronto is on the rise. Toronto has seen a small, but significant increase in cycling over the past 10 years. The number of cyclists in Toronto increased 6% between 1999 and 2009 (from 48% to 54%). The number that presents the market growth of Toronto also indicates that the bike market is still on the growth phase. One in four Toronto residents classify themselves as recreational cyclists; that is they cycle purely for leisure or fitness. The large percentage gives the estimated market size of Toronto, which helps Batavus decide to join this market or
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Cycling is also more common among people who live closer to downtown. “The bicycle mode share for the census tract located at College St. and Bathurst St. is 17%, while most suburban areas of the city have a bicycle mode share of less than 1%.” These datas show that which group of people is most likely to be future customers of Batavus and thus pose a challenge that whether Batavus can adjust itself to cater these customers or should give up them. The answer will decide if Canada market especially the city of Toronto is a good target to export. Safety on roads remains the public’s principal concern about cycling. While significantly more cyclists are comfortable biking on major roads with and without bike lanes than 10 years ago, still only one-third of cyclists say they are comfortable biking on major roads without bike lanes. But both cyclists and non-cyclists agree that having more bike lanes on streets and separating bike lanes from car traffic would have the greatest impact on improving cycling in the city. Although the statistics reveal that the bike market of Canada owns a bright future, the producta that Batavus wants to exort are electric
The author constructs the argument in this passage by explaining what the bike-sharing program is first, by doing so it intrigues the reader to the benefits of the program. The author talks about how New York City uses the bike-share system, then explains how the bike-share system is used around the world by bringing up the statics in Paris, France. The average amount of rentals each day in Paris is 75,000 per day and survies have taken place to determine the percent benefit.
“My friend Emako Blue was supposed to be a star” laments Monterey, from the novel Emako Blue, by Brenda Woods (124). The fifteen-year-old singer Emako, who lives in hood of South Central Los Angeles, struggles to accomplish her dreams and stay out of the crossfire of her brother’s gang activity. Although it is common where she is from, because she lives in one of the less fortunate areas of South Central Los Angeles. However, it is still not acceptable. The novel was written from the prospective of her friends, Eddie, Jamal, Monterey, and Savannah. Emako was the only one Jamal truly cared for, who understood Eddie’s burdens, and was Monterey’s best friend. Emako had dreams of being a singer and was close to a record deal. One afternoon, Emako and Monterey came home and saw her brother sitting on the couch. Emako was upset because her brother was a troublemaker, brought many problems to her family, and began expressing to her mother how she felt. Monterey needed the house phone and Emako’s Brother had it outside on the porch. When Emako walked outside to ask her brother for the house phone she was shot in a drive by shooting by the member of a one of her brothers gang rivals. Emako died
Over the last few decades South-Central Ontario has progressed from a Toronto based employment industry to a large geographic region with numerous amount of economic activity centres, employment and population (Transportation development strategy report, 2012). Due to the high increase in urbanization and urban sprawl, there is a high travel demand that is very dispersed throughout the GTA. Future population and employment growth in major urban centres will result in an increase in travel demand for both local communities and movement of goods between the areas located within the Golden Horseshoe (Transportation development strategy report, 2012).
It is never easy to do good for the society. It comes with many complications. Money, effort, oppositions. It is never easy and especially to do it in New york city, the centre of all economic opportunities, just makes it even more difficult. It all started in 2006, under the leadership of former mayor, Michael Bloomberg, when “the city planning department conducted a survey of city bicycle commuters and recreational cyclists in 2006”( Lyon 4) to see the feasibility of NYC city bike share program. The main intention or rather the main motive for introducing a bike share program was to “maximise efficiency of existing mass
years decisions for Bikes Bikes Bikes, which have resulted in both negative and positive impacts.
Introduction. I decided to step out of the box and choose a topic that most people wouldn’t think of. Instead of focusing on compensation as a whole I wanted to look at a company. When you look for a company to work for you, look for key ethical processes that will attract you to the company. Besides receiving a steady paycheck the company should hold pride in being able to provide a set of benefits that surpass the minimum standards set by the government. New Belgium Brewing Company encompasses all of the sought after practices and values that that makes a company great to work for. Every employee is giving a benefits and compensation package that most factory workers would kill for. This above and beyond strategy from this small company
As of 2013, Tesla owned 43% of the market share of electric vehicles in Canada (EVWORLD, 2013) and the market is expected to continue to grow, as sustainable energy becomes more of a way of life than a movement. According to the Government of Canada, “the market for electric vehicles in Canada is growing as Canadians look for cleaner, more efficient vehicles. Research confirms that consumers in North America are willing to pay more for an electric vehicle if the environmental benefits are significant” (Government of Canada, 2010). With this expedited increase in purchases of electric vehicles, the Tesla Model S is positioned well to obtain its goal of increasing its existing market share.
Secondly, cycling in New York City is increasing sharply as a transportation. However, “Regulating Rickshws says more than 500 people annually work as bicycle rickshaw, or pedicab, drivers, who in 2005 handled one million passengers” (Zukowski, Gregg March 6, 2006). Cycling could be more interesting than any other transportations. However, cycling now a days may help people explore the city by the view, weather, and meet new people. However, don’t forget cycling is one kind of exercise. On the other hand, “Cycling in Amsterdam is one of the best ways to get around Amsterdam, and no visitor should leave without experiencing the city's world famous bike culture.” (“Cycling in Amsterdam,” N.D., para. 1). In Amsterdam its more common to get around
Over one hundred years ago, police departments routinely patrolled cities and towns by bicycle. The bike was tremendously popular only until the advent of the automobile. The bicycle then disappeared from policing. It wasn’t until the late 1980’s that the bicycle made a comeback. In 1988, Sergeant Paul Grady of the Seattle Police Department convinced his superiors that mountain bikes could be a viable patrol vehicle in the congested downtown area, waterfront parks, and market districts. Seattle believed that the bicycle could prove to be an invaluable tool. They were faced with problems such as vehicle congestion, vagrants, gang activity, purse snatchings, and auto burglaries. A
Everyday people in Toronto travel to places using public transportation. Without public transportation, we wouldn’t be able to go to places that are far away from us. We needed them in our everyday life but there are key problems that surfaces when using public transportation. Public transportation may seem convenient but for others it may not seem ideal for them from certain circumstances such as the cost, lack of transportation in a certain area and the delays. These make people not want to ride a public transportation which is why Toronto should improve on the public transportation to make the best interest for the people.
According to the motorcycle industry there is an increasing demand for low-cost and fuel-efficient motorcycles by the consumers as they have less disposable income. In 2009, the industry revenue declined by 37.3% and it continued for the next five years to 2012 with declining percentage of 6.7% every year.
After requesting quotations from some major electric bicycle producers in Taiwan and mainland China, we decided to cooperate with Motorlife Technology Co.,Ltd. Motorlife Technology Co.,Ltd specializes in manufacturing Electric Bikes, E-Bike Kits, E-Bike Parts, Lithium Battery with outstanding sale performance since 2012. With high capacity of production, experience dealing with European market (50% of company’s transaction were from Western Europe), the supplier is a reliable partner for our transaction. The manufacturer has developed multiple lines of electric bikes and each has many models for our consideration. In order to serve as many customers as possible, our marketing team has discussed and finally came up with two models that can suit Turkey market.
In the past several years, due to trade sanctions and increasingly opened opportunities in the global market, it has become increasingly unproductive for the custom bicycle companies to produce and compete within America, where cars are utilized for more consistently than bicycles and the obesity epidemic climbs every year. While pockets of the American population show interest in utilizing the more customized aspects of athletic activity, most Americans do not have the income or necessity to invest in customized bicycles, making it unprofitable to continue to pursue production and sales solely in America. Bearing this in mind it would be prudent to endeavor in outsourcing manufacturing positions and pursuing efforts to further establish
Test markets are an excellent way to test the marketability and viability of your product in the mass market through a demographic group. In this situation, we are testing the success rate of a lightweight and easily stored mountain bike in a simulated mass market. The chosen demographic regions are two urban areas with a huge population of commuters. Granted, the advantages of test marketing include getting actual data of the mountain bike’s success, and reducing the risk of making mistakes during the product launch. However, there are also disadvantages and they are present in the consumption of time and financial resources, and the risk of being behind other competitors. In any event, there are a couple of information that the test marketing will gather regarding the product’s marketing mix. This includes the consumer response, marketing effectiveness, and effects on competitors. This increases the chance of having a successful national launch because the test market has identified preventive treatments for possible disasters, and reaffirmed which marketing aspect should be continued.
Private vehicles are at the forefront of the growing epidemic regarding carbon pollution and climate change. (Click) In Australia, cars accounted for 48% of transport emissions in 2013 (Trends in transport greenhouse gas emissions, 2013). However to combat this issue, many cities around the world have actively discouraged the use of private motor vehicles when travelling in and around the city. They aim to reduce the prevalence of cars through the promotion of bicycles, walking and public transport. In Europe, two cities have successfully implemented strategies and campaigns to increase the amount of bicycle travel in and around the cities centre, these are Copenhagen and Houten. The aim of this presentation is to investigate cities where car travel has been discouraged and hence decreased and if and how these strategies can be adopted in Brisbane.