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Technological Factors: Differences And Voltage Between Canada And The Netherlands

Decent Essays

1.4 Technological Factors Technological factors here means the differences on powerplugs and voltage between Canada and the Netherlands. Because all the electric bikes are produced in the Netherland, these technological factors need to be included if products export to Canada. In Canada the standard voltage is 120 V. The standard frequency is 60 Hz. The power sockets that are used are of type A/B. However, in the Netherlands the standard voltage is 230 V. The standard frequency is 50 Hz. The power sockets that are used are of type C/F. Both voltage and powerplugs are totally different between the Netherlands and Canada, so when Batavus are producing electric bikes which export to Canada, a new standard should be adopted. Regarding to …show more content…

Detailed Investigation of Canada
2.1 Market Data Market data of electric bikes in Canada is hard to find, as this product is kind of new in Canadian market. So market data of bicycles is to be taken as a reference. Industry sales for bicycles and other sporting goods owned the total sales in 2011 at $123.6 million according to Statistics Canada. Moreover, annual revenues of Canada's Cycling Equipment and Supplies Specialty Stores national industry ranges from $30,000 to $5,000,000, Just take the city of Toronto that is most interested by Batavus as an example. According to the Census that is done every five years, cycling in Toronto is on the rise. Toronto has seen a small, but significant increase in cycling over the past 10 years. The number of cyclists in Toronto increased 6% between 1999 and 2009 (from 48% to 54%). The number that presents the market growth of Toronto also indicates that the bike market is still on the growth phase. One in four Toronto residents classify themselves as recreational cyclists; that is they cycle purely for leisure or fitness. The large percentage gives the estimated market size of Toronto, which helps Batavus decide to join this market or …show more content…

Cycling is also more common among people who live closer to downtown. “The bicycle mode share for the census tract located at College St. and Bathurst St. is 17%, while most suburban areas of the city have a bicycle mode share of less than 1%.” These datas show that which group of people is most likely to be future customers of Batavus and thus pose a challenge that whether Batavus can adjust itself to cater these customers or should give up them. The answer will decide if Canada market especially the city of Toronto is a good target to export. Safety on roads remains the public’s principal concern about cycling. While significantly more cyclists are comfortable biking on major roads with and without bike lanes than 10 years ago, still only one-third of cyclists say they are comfortable biking on major roads without bike lanes. But both cyclists and non-cyclists agree that having more bike lanes on streets and separating bike lanes from car traffic would have the greatest impact on improving cycling in the city. Although the statistics reveal that the bike market of Canada owns a bright future, the producta that Batavus wants to exort are electric

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