Swot Analysis : Tesco 's Stock Market Share Using The Swot And Pestle Analysis

Tesco is a British multinational grocery and general merchandise retailer, it has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in UK, where it has a market share of around 30%.

SWOT stands for STRENGTH, WEAKNESS, OPPORTUNITIES, THREATS. It is a means of assessing any business or company because it covers these four critical aspects which could lead somebody to decide whether a business is a successful one. SWOT can be used by the manager in order to evaluate the current situation and take any decision to improve the business, it also can be used by potential investors in order to see if the business is thriving.

Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company

Tesco is the Public Limited Company I will explore. To understand the size of Tesco, it has stores in 12 countries across Asia and Europe. There is a sum of 3739 Tesco stores within the UK (as of 2017). They also have 460,000 Colleagues at the end of 2016. This shows the size of Tesco and gets us to understand the effect that Tesco has on the UK’s economy and needs and goods of UK’s communities.

Tesco PLC is a major food retailer that operates primarily in the United Kingdom. The company operates 2,291 supermarkets, superstores and convenience stores in the United Kingdom, the rest of Europe and Asia. The company also offers financial products, such as insurance and banking services, as well as electrical appliances and telecommunication products. For the year 2007 to date, Tesco PLC achieved revenues that totaled £ 46,611 million, an increase of 10.9% against the previous year revenues that were £42,016 million. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people.

SWOT and Pestle analysis is a strategic analysis tool that feeds important information into the business strategy formulation process. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. SWOT is used to determine the current position of an organization. The first two components pertain to internal factors and the latter two concern external issues. Pestle (or PEST) is an acronym for Political, Economic, Social, Technical, Legal and Environmental analysis. Pestle is a tool for assessing the external context of an organization (Bee, 1998).

In order to assess the company and possible future strategies it is necessary to conduct a SWOT analysis and PESTEL analysis.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control.

As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. Next, it will use the PESTLE to carry out Opportunities and Threats. Finally, it will evaluate the reason Tesco’s profits and market share have fallen.

Tesco plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom. Tesco is the fourth-largest retailer in the world measured by revenues, after Wal-Mart, Carrefour and Metro. The second-largest measured by profits after Wal-Mart. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia and Thailand.

“Competitive advantage refers to what sets the organisation apart from others and provides it with a distinctive edge for meeting customers or client needs in the marketplace.” (Daft and Marcic, 2011, p.152) I will use a SWOT analysis to identify Tesco’s strengths, weaknesses, opportunities and threats so it will be clear what Tesco need to improve so they can go on to making decisions to compete with their competitors and threats.

Tesco is one of Britain’s leading food retailers and has 586 stores. From 1992, Tesco has grown greatly and has increased its market share from 10.4% to 15.2%. This increase in customers has also given Tesco a large amount of profit.

TESCO is top leading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience store in the United Kingdom, Ireland, central Europe, and Asia. TESCO started life in 1919 when Jack Cohen started surplus groceries from a stall in the East end of London. MR Cohen made profit of 1 from sales of 4 on his first day. TESCO brand first appear five years after in 1942 when he bought shipment of tea from a MR T. E Stockwell. From that time TESCO slowly improve in retail business and now they are take top position in UK retail business. Tesco aim is provide best products for their customer and make sure about customer requirements.

SWOT is an acronym that simply stands the strength, the weaknesses, the opportunities available and the threats that the company faces. Every business organization or entity always has its points of strength, its weaknesses in terms of how it conducts its businesses. Furthermore, there are always opportunities that are available to any company in addition to those factors or issues that the company faces which are threats to the success of the business. From the case of Harley Davidson, there are various strengths, weaknesses, opportunities and threats that the company faced throughout its operations.

Tesco online now operates in over 270 stores around the country, covering 96% of the UK. With over a million households nationwide having used the company’s online services, the company has a strong platform to further develop this revenue stream.