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Swot Analysis Of Dicks Sporting Goods Retailer

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SWOT Analysis of Dicks Sporting Goods Retailer
Dicks Sporting Goods retailer is one of the leading companies in selling athletics products. Over the years, the company has achieved tremendous milestones in the industry. However, this being a competitive sector, there are various factors that inhibit the company 's progress. This research paper will conduct a SWOT analysis of the company, and there after offer possible recommendations on the effect.
Strengths
Dicks has specially designed goods, making their brand be recognized as a manufacturer of high-performance goods that are very popular with athletes. This positive perception has enabled the company to be a competitive choice for both serious and casual athletes. Additionally the company offers its services to athletes of all skills and classes at negotiable price range (well, 2012). Also, the fact that most of the products of prominent companies including Nike, Adidas are only available at Dicks. The fact that these brands are very popular with customers makes Dicks a popular destination for them. Furthermore, Dicks provides assortment differentiated services that make its products stand out above those of the competitors. A good example is the teaming up agreement between Dicks and Adidas which saw the company initiate a line aimed at the production of baseball bats and gloves. Also, Dicks was an exclusive licensee of 2014 world cup soccer games and Umbro products in the United States (Dicks, 2013). Development of

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