Super Bowl Commercial Analysis

First and foremost, basic needs (safety and physiological) were met by the demonstration of a safe, secure, versatile, and reliable vehicle that will meet the consumers demands. Psychological needs (belongingness and esteem) were also met throughout the commercial. Kia’s eco-friendly car packs high fuel economy and touts environmental consciousness all while making us laugh at the comicality of the commercial. Consumers should feel good about themselves while driving this vehicle, knowing that it “helps save the environment.” Those who drive this vehicle should also feel a sense of “high status” knowing that driving their car, instead of a gas guzzler, is equivalent to volunteering your time to environmental

Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one mile radius or people have to have access through a Smart

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

I hosted the Super Bowl party this year and most my friends thought it was the lamest ad they have seen in years. This ad was the least effective because it wasn’t entertaining, I personally don’t like seeing women with bulked muscles (gross) even though it was the famous racecar driver Danica Patrick, and more importantly it wasn’t noteworthy. It was too depressing, even with the celebrity filled commercial it couldn't do it. I think for the amount ($$) paid, GoDaddy, could

Subaru and Hyundai are extremely popular, reliable car companies. In the Subaru commercial, a little kid is driving around in his toy car and the dad offers the key to the Subaru Legacy to him, but he turns them down because he realizes the amount of responsibility that comes with those keys. In the Hyundai commercial, the daughter goes on a date with a guy, and the overprotective dad follows them around to check on what they are doing. These two car commercial use pathos, ethos, and logos to show how good their products are and what it provides.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

Such as when the little kid caught the touchdown and the ref put his arms up to signal that it was a touchdown. In the background the Buick was parked there, making the connection that if you buy a Buick it’s like scoring a touchdown in real life. You can also assume that the team with Cam Newton won the game. Which gives the impression that if you buy a Buick then you are a winner. These are both logical appeals because everyone wants to be a winner, and if buying a Buick makes you one then why wouldn’t you buy one. However, there are no actual statistics giving any information about the car. The only thing the commercial shows you about the car is the outside of it. Logos is the least used appeal in this advertisement, but the argument is still effective through using mainly ethos and

Advertisements are supposed to grab the attention of its specific group of interest. They can appear to the reader or viewers’ logic, emotions, or ethical appeal, and usually car companies use ethos to show show the credibility of their cars and service. Nissan succeeded at appealing to the viewers’ emotions, but the emotions were not in favor of their product. The advertisement was an overall failure due to its misrepresentation of African American culture, promotion of ignorance about the Black Experience, and neglect to push Nissan’s product.

The Superbowl Commercial I thought was good was the one with Antman and the Hulk. In this commercial Antman had a mini coke and the Hulk was chasing Antman for it. They both stopped on a buildings roof and the Hulk told Antman that he wanted it. Antman gave the mini coke to the Hulk and he could not get it open because his fingers were to big. Antman jumped onto the coke and opened it for him.

TV commercials have many ways to persuade an audience to buy their products, for example, during Coca-Cola TV commercial “Coke Mini (Hulk vs Ant-Man)”, it shows the power of coke mini. Coca-Cola wants us to know that its new coke mini is so delicious that the intense flavor is irresistible, doesn’t matter if you are big or small you’ll want one. Coca-Cola implement humor, famous super heroes, advertisement inside advertisement, showing the emotions of the characters inside its commercial and action movie like commercial, to persuade the audience into buying the product they are selling, which is coke mini. The Rhetorical Analysis of the commercial “Coke Mini (Hulk vs Ant-Man), will be focusing on how it persuades audience into buying its products.

The ad “Official Ram Trucks Super Bowl Commercial 'Farmer'” is appealing to hardworking blue collar men and women. However, the price of the actual truck being presented is not necessarily within a reasonable range for this demographic. I don't necessarily think they are selling the truck as well as they are selling good values. Family, religion, and hard work are all being presented in this ad. The other three ads are not effective in selling the product to me personally. Though I can see the appeal of the V20 Vodka: Phone and OCB: Stick it Up ads to men, I do not think presenting pictures of flirtatious or half naked women will make the product sell faster.

I went on YouTube and watched the Top 10 Super Bowl Commercials of 2017, https://www.youtube.com/watch?v=XF3wOrWBKjc. The one commercial that stood out the most to me was the Skittle commercial. In the commercial there was a guy throwing skittles at the window, trying to wake up this girl, on the inside of the window the girl was catching the skittles in her mouth and so was everyone else in the house, including her mother, father, grandmother and others. The company that was being promoted was obviously Skittles. I feel that the company succeeded in promoting the product. I believe that the ad was something that created a buzz and had people talking about it. When I typed in Super Bowl commercials on YouTube it came up multiple times and

The rhetor behind this commercial attempts to make the claim, supported by the datum that the car

The ad was guided towards a more diverse crowd, but a younger crowd as well. The new Prius shows off how much horsepower it has for a hybrid car and how reliable this car is in different situations. For example helping you brake to prevent collisions and great steering control. The message Toyota has set up for us is that their new Prius is very safe, cautious and fast hybrid, it's like no other. The consumers should expect from this is that owning a Prius is beneficial for the environment and that this car is very efficient, but also it's still stylish and a lot of people will admire you as the driver.