Super Bowls Commercial Analysis

In “No More’s Official Super Bowl Ad”, No More reveals the audio of a woman calling 911 ordering a pizza for delivery. The 911 operator addresses the woman questioning if she is aware she called an emergency line. The woman answers questions from the operator by disguising her responses with a pizza order while the background noise comprises of a television and a male voice accompanying her in the room. While the audio plays, visuals of the interior of a home flash upon the screen. A hole in the wall, a picture frame on the ground, specifically of a woman and a man, and an untidy bedroom all show signs of a previous violent struggle in the home. At the end of the video a message appears which states, “When it’s hard to talk, it’s up to us to listen…” associated with a website. In their powerful and informative public service announcement, “No More’s Official Super Bowl Ad” proves to be a campaign opposing domestic violence and sexual assault in which No More thoroughly establishes the need to stop domestic and sexual abuse by using pathos to evoke multiple distinct tones, ethos to demonstrate concern to the audience, and as well, using ethos to provide credibility.

For me among all the Super Bowl Ads, 2014, the most memorable and effective one was the Budweiser’s, “Puppy love” ad. It was a heartwarming story to see an adorable puppy’s determination to hang out and be friends with his favorite famous Budweiser Clydesdale horse.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

An advertisement is a paid notice that tells people about a product or service(Advertisement). One of the biggest platforms on TV for an advertisement is the Super Bowl. It is by far the most watched TV event every year. A platform this big cost a lot of money. Super Bowl XLVII and Super Bowl XLVIII cost on average $4 million for only thirty seconds of airtime(Schwartz). Toyota used this platform to introduce the all new Prius 4 during Super Bowl 50 when they aired their commercial, The Longest Chase. This ninety second commercial cost Toyota a bunch of money but, the company believed that it was worth the price. This advertisement shows that the Hybrid group, like the Prius, are the way to go now. And the car’s power and performance are enough to turn any drive into an event worth sharing with the entire world. This Toyota commercial uses reasoning (logos) and emotion (pathos) to show why everyone should own the all new Prius 4.

The most recent sports advertisement I have seen and paid attention were the Pepsi, ‘Hyped for Halftime. The only reason these billboards stuck with me is because there was a billboard everywhere you turned in downtown Phoenix for several weeks leading up to the Super Bowl. Otherwise, I do not watch much in the way of advertisements.

Only two cities can boast that they have had the unique honor of hosting 10 Super Bowls. However, of those two cities, the difference between New Orleans and Miami is that New Orleans has come back from insurmountable odds to rebuild and return to the caliber of city that can host a Super Bowl. While many have reaped the benefits of being the host city, none has squeezed the most out of the opportunity the way New Orleans has. From the economic boost to the infrastructure overload necessary to obtain a bid, New Orleans stands alone in that it came back from a natural disaster and got the most out of hosting the Super Bowl. Recently, New Orleans hosted the Super Bowl in 2013, three years after the Saints won Super Bowl XLIV, and also seven years after Hurricane Katrina ravaged the gulf coast. I will outline the various effects of being host to the world’s greatest single day of sport, specifically those factors that have made the city of New Orleans and the Super Bowl so intertwined after their most recent bid.

“The Super Bowl Minute Not to Be Missed” by Jim Chairusmi, talks about the biggest NFL game of the year, The Super Bowl. Chairusmi breaks down the statistics of each section of the game to tell people the best time or most popular time to take a quick bathroom break without missing a major part of the game. In one of Chairusmi’s interviews, Mr. Solder, stated that sometimes the ads are even more entertaining than the actual game. Solder also stated that everyone loves the ads, so you can’t miss it.

In Superbowl 50, there was a commercial for Heinz products (ketchup, mustard, etc.), which I thought was pretty good. There was a line of people holding hands in a field. The people in the line were all dressed as bottles of things such as ketchup, mustard, and BBQ sauce. There was a large group of dachshunds running across the field, toward the line of people. The dachshunds jumped into the people's arms, and started licking their faces.

Through this, Trump is seeking to persuade his audience, United States Voters, to vote for him rather than Clinton. Throughout the entire commercial, Clinton is portrayed in a very negative light based on the things being said and the undesirable images of her. There are bolded facts shown across the screen that are not portraying Clinton in a positive perspective to show that she is corrupt. The Clinton Foundation, which she helped start and continues to run, is “the most corrupt enterprise in political history” (Trump 1). In this commercial, the rhetorical strategies pathos and logos are used. Pathos is used in the sense that the commercial appeals to the emotions of the viewer. Statements such as “sold out American workers,” “exploited Haitians in need,” and “Hillary Clinton only cares about money, power, and herself” (Trump Campaign) are intended to anger viewers and caused you to feel bad for American workers and Haitians, in turn causing an emotional response to the facts. This emotional response will begin to give people a negate opinion of Clinton. Logos is is used in the sense that everything being said throughout the entire commercial is pure facts. Every single explanation for how the Clintons became filthy rich is completely true, every single American worker and Haitian in need affected by Clinton have a story

Immigration has been a controversial issue for decades but 2016 and 2017 made immigration a large controversial issue putting brands and companies in the middle. Until 2017, very few people had heard of 84 Lumber. It was not until the 51st Super Bowl that 84 Lumber came into the spotlight. 84 Lumber created an ad that followed a Mexican mother and his young daughter on their journey from home to the United States. At the end of the ad it read “The will to succeed is always welcomed here.” The buzz around this ad is implication that 84 Lumber is poor illegal immigration, not just pro-immigration. This ad was aired only one week after President Trump announced his executive order for a travel ban for refugees and accourding to The Washington

Although there were numerous memorable Super Bowl advertisements throughout the years, one of the most interesting commercials that aired consisted of an Apple commercial with the release of its first Macintosh. This iconic commercial first aired in 1984 where it emulated the concept of the '1984' book written by George Orwell where everyone was a conformist and viewed under the watchful eyes of Big Brother. In the commercial, everyone is following protocol while wearing monotone gray jumpsuits with the same hairstyle. On the other hand, there is a fit-looking woman who is running away from the guards while holding onto a hammer. It appears as if the woman is running towards where the rest of the men are, who are all sitting down while watching a dominating figure on the large screen. The man on

In the summer of 2012, the NCAA announced that college football would be getting rid of the previous postseason championship system, the BCS bowl system, and have a four-team playoff to figure out who will be the next national champion. The BCS bowl system was a selection system that had the two highest ranking teams, based off of rankings from the Associated Press (AP), face off for the national championship. The new system involves a group of twelve people that decide who the top four teams in Division I college football are, rather than the press deciding the rankings solely based off of a team’s record. Ultimately, this would determine who would compete in the playoff games, and who would become the next national champion. Although this

You won’t find many teams in the history of the game that won a Super Bowl with a mediocre defense, and once again, top defenses prevailed, as the Carolina Panthers and Denver Broncos will represent their respective conferences at Levi‘s Stadium in Santa Clara, California, home of Super Bowl 50 on Feb. 7.

There are so many Super Bowl commercials in its history, and my favorite one is the Pepsi commercial Coke Guy Caught on Cam (Your Cheatin' Heart) in 1996. The commercial portrays a funny betrayal story that a Coke – Cola delivery guy was caught by the security camera since he is attempting to steal a can Pepsi from the refrigerator. Although he intends to hide his actions, the crushing cans from the shelves announces his cheating and makes him escape from the convince store. Simply, there are several reasons that I believe this is one of the greatest Super Bowl commercials.