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Self-Presentation Vs. Impression Management

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Self-Presentation Versus Impression Management There is no surprise that the way a person presents himself to others impacts how they will respond to him. Most often, people will attempt to present themselves in a positive manner in order to gain friends, likes and comments on social media, and even a romantic relationship. In order to achieve their ideal image of how they want others to perceive them, people will attempt to reconstruct their bodies through the forms of surgeries, makeup, and style of clothing, as well as engaging in various activities that match their ideal image (Kassin, Fein, & Markus, 2013). There are two ways people accomplish this, which are self-presentation and impression management. Self-presentation involves the different methods people use to present themselves, while impression management is altering the truth of who the person actually is in order to create a favorable impression, and there are various techniques and motivations behind each of these methods of controlling other peoples’ perceptions.
Self-Presentation Tactics Self-presentation involves the person’s conscious decision of how he wants to present himself, and this image can be a more professional, more serious, or even more strict demeaner. According to Johann Marek, “every experience. . . is able to function as psychological quasi-content and, therefore, is able to be an object of a thought that is turned inwards” (2012, p. 122). To form the self-presentation, the person must decide what impression he wants to present, and then he must determine what actions he must take to reinforce this new image, and these actions are classified as impression management. There are several ways in which people attempt to establish and maintain a self-presentation, which include ingratiation and self-promotion (Kassin et al., 2013). In regard to ingratiation, people desire to be likable and get along with other people (Kassin et al., 2013). However, self-promotion is when a person attempts to gain peoples’ respect (Kassin et al., 2013).
Impression Management Techniques Like self-presentation, impression management attempts to control how people view the individual, and this process involves the individual’s actions. For

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