Samsung Strategy

Following innovation and design strategy Samsung used a management strategy case that explores product design, innovation strategy and strategic planning in changing competitive landscape. While investment in R&D and product design has rewarded Samsung electronics

Samsung has most of its production dependency on sociology, as it is a common threat into firms although it looks into consumer behavior which is what consumer’s needs and wants are. As fast as consumers taste changes to another developing product, it is a huge threat for Samsung as it also needs to change its products towards consumer tastes. Samsung is basically a family maintained to be multinational firm and it is. Samsung provides its products to all over the globe, at few regions it may not as there are conditions such as trade restrictions or a minimum of it. Samsung has needed to modify its products to the quick changing customer tastes and preference in the different markets where it runs and works more

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Although it took Samsung some time before getting into the smartphone business, in 2011 the company came in with the introduction of its Android based Galaxy smartphones. The company was still able to catch up more than anyone else to match up with Apple. Instead of recreating Apple’s products the iPhone, Samsung used another dimension to position its product by differentiating with features, larger screens and aggressive marketing campaigns. Samsung was willing to spend more on research and development in order to be able to produce exactly what consumers

As being the giants in the mobile phone industry Samsung has a short product cycle so that it can bring new products, with a fast cycle or have a constant new products lined up one after another giving consumers much to choose from and having a greater market grab. They are spending more than 13 billion a year in R&D, which is the largest in the history of cooperation’s.

In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable names in the technology field is that of Samsung.

important reason is that Samsung had to face with a lot of strong competitors such

There is need to consider several things when we talk about operations and future of a business. Expanded through a minor export business in Daegu, Korea, Samsung has emerged as one of the prominent corporations in electronics around the globe (Samsung, 2015). Samsung has major emphasis on electronic appliances and digital media, memory, system integration, and semiconductors. At present, Samsung has always created innovation through top quality practices and products that are accepted around the global. This paper will present SWOT analysis and Porter model of five forces for Samsung and propose the opportunities to increase profitability and competitiveness. This paper also comprises a

A lot of other competitors do not deliver what Samsung do but this a great opportunity for Samsung to capture the market before other put their product in the market. Although Samsung trying hard to deliver innovative products but some of them are very expensive and too specific that it is not affordable by the general public, therefore it is question to make the innovative products in a reasonable and affordable price.

Patent infringement is unlawful and thus there is a necessary obligation to avoid it. Samsung was found guilty on 6 of the 7 patent infringement cases and Apple was awarded 600 million dollars in damages from Samsung for the infringement battle, however Samsung essentially won the war. The Samsung brand had become a household name, with a huge percentage of the industry’s consumers loyal to

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Samsung is perhaps the world’s greatest success story. Started in 1938 in Taegu, Korea by Lee Byung Chul, Samsung has sprouted from a small company under Japanese rule, into the one of the world’s leaders in technology and innovation. It is a result of the Confucian principles embraced by the company and its presidents and executive decisions and eagerness to adapt to the rapidly changing world. Principles including leading honorably and with strength, emphasising the ruler subject relationship, Chun-tzu, making personal relationships a priority in a business setting, in addition to keeping accordance with Jen,a warm heartedness and compassion that allows to one to want to better humanity (Lander). In addition to Confucianism, Samsung has learned to innovate, create demand, and learn from other companies’ successes and failures. With this combination of old world Confucian principles and the ability to diversify and evolve, Samsung has experienced intense growth and success, beating out Apple and Panasonic and gaining a foothold in the digital age(Park and Barjot).

The article describes the rise of South-Korea's most profitable company Samsung, who rose to the top by experimenting, taking risks and being open to new ideas and innovations. In order to compete in the international market they drastically changed their fundamental organizational structure to the core.

3.1 Specific: Samsung follows a target-oriented simple approach and seeks first mover advantage and enjoys economies of scale. However, Samsung could more its functioning strategy more dynamic. Also, the way Samsung has dominated and swept aside competition in low-end smartphones market, it should employ similar methods to invade market share of the “Others” in the tablet market. This would protect it from its threats of competition and emergence of new

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.