SWOT Analysis: Chick-Fil-A Company

I have chosen for my mid term paper, the company chick fil-A because it has an unusual way of doing beasuneses in comparison to other major fast food restaurant. Chick Fill-A is a fast growing restaurant despite their idea of closing Sundays and also making chicken the primary source in their menu. I like their concept because it the opposite idea of mayor food industries that mainly serve meat. I want to know why challenges it face and how they manage to bring people into their business. I also want to learn how a company is affected by closing one day and if it makes a diference to their profit. I have seen a lot of restaurants opening around my area and they are allways full and I was even surprice on how they solve their drive true problems

The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.

Looking at Chick-fil-A’s analysis of the external environment and competitors we can see there is lots of threats. There are many models and analysis tools we can use to scan the environment. Porter’s Five Forces Model, Stakeholder Analysis, SWOT Analysis, Strategic Group mapping, and Industry Key Success Factors are all tools used to scam the environment and competitors.

Our mission is to serve delicious, reasonably priced meals with an emphasis on local sources for food, craft beer, and wine, along with second mile hospitality and operational excellence. Our hospitality and food quality training is heavily influenced by the 16 months the owner worked with Chick-fil-A in Fort Lauderdale and as a Grand Opening Trainer.

Chick-fil-A first got its start when the founder, Truett Cathy was born in 1921. He opened his first restaurant, the Dwarf Grill in 1946, and in 1964 he invented the Original Chicken Sandwich. Three years later in 1967, the first Chick-fil-A restaurant was opened in Atlanta, Georgia. From that beginning 48 years ago, the chain has remained family owned and has grown to almost 2,000 restaurants with sales nearing $6 billion a year ("History," n.d.).

Chick-fil-a is a family owned restaurant that was founded in 1946 by Truett Cathy. It is the second largest fast food chicken restaurant in the United States with more than 1,850 different locations. In 2015 alone sales exceeded $6 billion dollars. Chick-fil-a does not have a mission statement however they express everything through their purpose, “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with chick-fil-a.” (www.strategicmanagementsinsight.com/mission-statement/chick-fil-a)

My company of choice is Chick-fil-A, and I believe an appropriate mission statement would be, “to serve the best-tasting, freshest chicken sandwich while glorifying God and having a positive influence on the families who enjoy it.” Some objectives that the company could strive for to achieve this goal could be to:

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.

For a company to create a SWOT analysis, they have to have a clear set objective so that they don’t face any serious problems such as wasting much needed time

A SWOT analysis is an evaluation a company’s strengths, weaknesses, opportunities, and threats (Armstrong, 2010, p.77). A SWOT analysis is a useful tool in comparing a business, or in this case a character’s, traits to the situation and to other characters.

The strength of the SWOT analysis comes derives from the way that it can be used for a wide range of business situation and in industries. And SWOT analysis weakness is that it needs clear thinking and good decision making ability to get any real qualities from using it. The best ways to achieve this is to concentrate on internal and external strengths and weaknesses. The strength is something that has positive effect on your business and it gives your organisation a competitive advantage. It includes your unique selling point, products, resources and what you

SWOT Analysis provides useful information regarding regarding the environment a business finds itself in, ie whats going on right now and its a virtually a cost free way of using that information to make changes in the environment.

According to Nicole Fallon of the Business News Daily, a SWOT analysis is an analytical framework that can help any company face its greatest challenges and find its most promising new markets, by identifying the organization’s strengths, weaknesses, opportunities and threats (2017). It allows for an extensive evaluation of the company’s internal and external resources as well as current and future threats that the company may face. This process can be a great asset in determining and exploring new initiatives, as it helps to identify areas of improvement within the organization while helping with the facilitation and implementation of new business policies. This process is crucial in refreshing the strategies and tactics of any

A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter (Porter, 2013)

Every business has its strength, weakness, opportunities and threats. These days most of the businesses do SWOT analysis for improvement. I work at a leading pharmacy in Newark, so I decided to do a SWOT analysis on it. This pharmacy started business in 2012. I chose this business because it is the ideal business to do the SWOT analysis on, as it has its advantages and disadvantages. The SWOT analysis allowed me to find all the flaws as well as advantages of the pharmacy as well as ways to improve and to protect it from threats. If a business has many weaknesses, the SWOT analysis can help the workers and owners of the business become aware of it and can allow them to improve the business. So no harm or disadvantages come from doing the SWOT analysis.