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Chick Fil A Swot Analysis

Decent Essays

Chick-fil-a is a family owned restaurant that was founded in 1946 by Truett Cathy. It is the second largest fast food chicken restaurant in the United States with more than 1,850 different locations. In 2015 alone sales exceeded $6 billion dollars. Chick-fil-a does not have a mission statement however they express everything through their purpose, “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with chick-fil-a.” (www.strategicmanagementsinsight.com/mission-statement/chick-fil-a) “SWOT analysis includes a careful assessment of strengths, weaknesses, opportunities, and threats that affect organizational performance.” (Daft & Marcic, 2015 Chapter 5-8b) Chick-fil-a has numerous strengths, weaknesses, opportunities as well as threats that I am going to mention. One of …show more content…

Also, there are more locations in the Southern region of the U.S than in the Western and Mid-western regions. This limits the amount of customers they can reach, therefore they need to be more widespread throughout the U.S. Also, due to the southern Baptist religious beliefs that Cathy practices, the restaurant is closed on Sundays. This causes them to loose profits for that day. If chick-fil-a would open on Sundays it would increase their profits as well as their opportunities by 52 days. Also, as I mentioned above, if they would expand their locations further west as well as outside the U.S. great opportunities could arise for Chick-fil-a. A huge threat that Chick-fil-a has come across is the anti-gay comments and opinions voiced by the CEO. By voicing his opinions he started a huge uproar and the company lost many of their customers. However, it also showed the company’s strong core values and Christian customers supported their decisions.

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