Chick-fil-a is a family owned restaurant that was founded in 1946 by Truett Cathy. It is the second largest fast food chicken restaurant in the United States with more than 1,850 different locations. In 2015 alone sales exceeded $6 billion dollars. Chick-fil-a does not have a mission statement however they express everything through their purpose, “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with chick-fil-a.” (www.strategicmanagementsinsight.com/mission-statement/chick-fil-a) “SWOT analysis includes a careful assessment of strengths, weaknesses, opportunities, and threats that affect organizational performance.” (Daft & Marcic, 2015 Chapter 5-8b) Chick-fil-a has numerous strengths, weaknesses, opportunities as well as threats that I am going to mention. One of …show more content…
Also, there are more locations in the Southern region of the U.S than in the Western and Mid-western regions. This limits the amount of customers they can reach, therefore they need to be more widespread throughout the U.S. Also, due to the southern Baptist religious beliefs that Cathy practices, the restaurant is closed on Sundays. This causes them to loose profits for that day. If chick-fil-a would open on Sundays it would increase their profits as well as their opportunities by 52 days. Also, as I mentioned above, if they would expand their locations further west as well as outside the U.S. great opportunities could arise for Chick-fil-a. A huge threat that Chick-fil-a has come across is the anti-gay comments and opinions voiced by the CEO. By voicing his opinions he started a huge uproar and the company lost many of their customers. However, it also showed the company’s strong core values and Christian customers supported their decisions.
Blocher describes Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis as being able to “identify the critical success factors that the firm must focus on to be successful.” (Blocher, 2013, p. 10) Focusing on the SWOT, Belk focuses their attention on the satisfaction of their guests by developing a brand that had the Southern hospitality trademark. Belk mission is to be the leader in department stores, selling merchandise that meets their customers’ need for fashion, quality, value, and selection offering superior customer service; and to make a reasonable profit.”
Chicken! Chicken! Chicken! Southerners are crazy about it! Chicken is an iconic meal, from grandma 's kitchen to fast food restaurants. Sometimes grandma 's home cooked chicken is not always readily available, so what is the next best option? This is my review of two very popular fast food chains, the main item on each menu is none other than chicken. These two restaurants go by the name Chick-fil-A and Zaxby 's. Chick-fil-A has a bit of an interesting story, with the franchise being very comfortable with the Christian faith. Because of this, all locations are closed on Sundays and holidays. Information from their website shows that Chick-fil-A cares for its community and is involved in several fundraisers for churches and schools. Zaxby 's observes normal hours and does not really take part in community events. I visited the Chick-fil-A over on Harris Lane in Bessemer, Alabama at around noon. This Chick-fil-A just opened a few years back and has been very popular since. On a different occasion, I visited the Zaxby 's just a few miles down the road from Chick-fil- A, located on Academy Drive. The website describes Zaxby 's as a “chain eatery serving up fried chicken fingers, wings, sandwiches, and other American comfort eats”. These two competitors offer very similar menu options, but completely different environments. Although Chick-fil-A has better customer service, Zaxby 's has tastier food and an overall better ambiance.
As being currently employed with Chick-fil-A, it would be an honor to start a career with this company. It’s the culture and dynamic reputation that makes it stand out and more than just a fast food restaurant, Chick-fil-A goes the extra mile to get involved with the community through their service, events, and opportunities. From personal experience, the response that I take in from the public is amazing and it's a satisfying feeling for me. While working for Chick-fil-A I’ve had great experiences with taking an initiative, solving issues, communicating with customers and making decisions, which are a few reasons why I would be a good fit. Furthermore, I will be able to develop my skills to overcome new exciting challenges and learn more about
Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants
In today’s society, it would be most beneficial for Chick-fil-A to be open on Sunday. Not to mention the sales they could record, but almost every other fast food restaurant is open seven days a week. Just about all employers will tell you that you work for the customer, and with Chick-fil-A finding this happy medium, they can do so more cooperatively.
SWOT Analysis: Case study Sandwich Blitz Sandwich Blitz is an up and coming restaurant that has 8 stores open for business and looking to expand. With the right business plan and executives in place, their expansion is sure to be a success. When looking to expand using the SWOT analysis will help execs summarize important facts about the internal and external factors affecting the company. Being a well-known restaurant in an area where there are corporate America and thousands of college students is a strength. Word of mouth is a very significant part of marketing and plays a big part in expansion, the more people that are familiar with the company the more clients the business is bound to bring in.
Chick-fil-A is known for their famous Chick-fil-A sandwich, but also for their private, family –controlled ownership structure, philosophy on management and biblical principles. Chick-fil-A uses the differentiation strategy to set them apart from other fast-food chains. Chick-fil-A mission was “To glorify God by being faithful steward of all that is entrusted to us and to have a positive attitude influence on all who come in contact with Chick-fil-A”, and to be “America’s best quick-serve restaurant.” One of their strategies they use to set them apart was focusing on people. This strategy included interview process, golden rule, consistent
Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food
One key responsibility of working as a manager is to recognize the best way to organize and run an organization. A manager who can work with and put into motion the structure and plans of a company is very important to the life of the organization. Chief Executive Officer of Chick-fil-A Dan T. Cathy is an example of such a manager and business owner. Chick-fil-A began its journey in 1960 in Hapeville, Ga. Since then the second
In comparison to competitors, Chick-fil-A distinguishes itself through its Christian, corporate purpose, “To glorify god by being a faithful steward to all which is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A” (Chick-fil-A, 2014 (a)). Chick-fil-A is closed for business every Sunday to allow
A strengths, weaknesses, opportunities, and threats (SWOT) analysis is a situational analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to assist management with planning and course correction (BusinessDictionary.com). Managers can use the results SWOT analysis to determine how competitive the organization is in its industry and to develop an effective organizational strategy. Though commonly associated with for profit organizations, SWOT analysis also are carried out by public institutions such as, hospitals, government agencies, and schools. The County College
Looking at Chick-fil-A consumers specifically, 72 percent of consumers who visited Chick-fil-A most often come from south part of the United States. Of Chick-fil-A consumer, 73.5 percent are white and 69 percent have received at least some level of college education. Those between the ages of 18-49 are Chick-fil-A top consumers, with 30-34 year olds being the age range with the most consumption at 11.2 percent. This is largely due to the fact that this is the age range where people become parents and have children living in their household. Besides, quick food service like Chick-fil-A accommodate the need of people from age of 30-34, who are mostly employed and have a quick pace
Chick-fil-A, Inc. has grown into one of the most popular establishments in the United States offering exemplary customer service and delicious meals since it was first established in 1946. With the company 's success, Chick-fil-A has provided many communities with over a million dollars in food, programs, and donations.
Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.
The SWOT analysis evaluates the strengths, weaknesses, opportunities and threats of a company. It assesses the company’s market, the company itself, the company’s competition and the company’s threats. (Olsen, E, 2010)