preview

Robert Rodriguez 's Marketing New Inventions

Satisfactory Essays

Judlin Pierre WSIII-023-27 Professor Coyle 17 September 2014 Illustration Essay Great Inventions

Robert Rodriguez 's "Marketing new inventions" is an essay about how to market inventions smartly and safely. Rodriguez shows examples of inventions that made it in the market and how they came about. Robert Rodriguez mentions facts about Tim Walsh, who gave examples of how some products are knocked off the market. Walsh states, “The problem is that success often prompts others to want in on what you are doing” (pg.549). Walsh’s prime example is the hula hoop. This product was trademarked in 1958 by Wham-O, but was stolen and Wham-O is now making 25% of the market. Rodriguez gave examples of some of the best products but the inventions in the essay were not the most useful inventions. In fact, pay phones and house phones had a good hold on people but when cell phones came about, it was all over. Most people may say the motor vehicle is the best invention ever, but cell phones have that beat. Imagine a world without the technology we use today; things would be hard and cell phones were the solution. Cell phones help with communicating, determining location and traveling, and keeping memories alive via picture and videos.

To begin, cell phones help with communication. They are a help for out of reach times and when in need to talk to someone. Cell phones help you communicate with family and friends to keep them informed of our daily status. Texting became a huge part of

Get Access