Rim Case Essay

But however, as the development of technology, the business will be able to support different smartphone one day. The development of technology satisfy people’s desired and it can attract more consumers for the business. Nowadays, people prefer to replace cash and cards with the smartphone which is smarter and more

The telecommunication industry that AT&T essentially created has undergone radical advancements, particularly within the last decade. According to the IBM Institute for Business Value, approximately 15% of the world’s population had access to a telephone in 1999 but by 2009, 70% of the world’s population had mobile phone subscriptions (Nelson & van den Dam, 2010). Given the extraordinary explosion of mobile computing and wireless communications, continued advancements within the global telecommunication industry are certain. A number of trends drive this evolution including the advancement of devices and network access technology, changes

- The smartphone industry is very capital intensive due to high research and development (R&D) costs and expensive manufacturing facilities. This raises the barrier of entry and makes it difficult for small companies to enter. Many of the firms that compete in this industry have existing long-term contractual relationships with mobile carriers and benefit from their significant brand equity. These companies also have a great deal of knowledge and experience through economies of learning, which gives them a major cost advantage over smaller entrants. New entrants will have difficulty getting carriers to adopt their phones because many carriers are already in profitable deals with the large mobile phone manufacturers.

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use

Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1], Singapore

Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena.

Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena.

iPhone is the most crucial element and a game changing innovation in the recent mobile phone industry. It has been seven years since the very first iPhone was sold on June, 2007 and within two months 1 million iPhone was sold. According to the report of Statista, in this fiscal

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them

The global market of smart phone is increasing according to the need of the consumer

India is the second largest mobile handset market in the world after China and is poised to become a much larger market. The steady rise in the income levels of India’s growing middle class means that more people can afford mobile service.  In addition, more and more people are opting for higher end devices such as Smartphone especially as a younger generation increasingly relies on mobile phones for Internet access and data usage. This demand will likely lead to a surge in Smartphone sales in India. The Smartphone market is also fueled by the recent launch of 3G services, which is expected to

Smartphone market is an emerging important market and is experiencing a wave of transformation with the emergence of new players (Basole and Karla, 2011). The competition among the smartphone markets is no longer simply through physical devices but though ecosystems, or platforms. This essay is going to look at the evolution of the market so far including how it will evolve in the future, whether a few firms will eventually dominate the market as well as the core business strategy is applied to the firms.

In the United State, Apple and Google are the top competitors in the market. The Windows phone is likewise an option; while not currently the most popular, could overcome their competitors in the future. When mobile phones first came into the market BlackBerry was widely used, but was limited

Before 2007 electronic devices served customers to interact with the world, was primarily laptops, desktops for emails, web browsing, chat and e-commerce. Starting around early 2008, there was gradual shift towards tablets and smartphones. Critical question to probe and understand is what elements of the environment drove this structural shift. From a technology perspective tablets and smartphones use low powered CPU’s and RAM compare to their laptops and desktops brethren. They use both Wi-Fi and Cellular antenna to connect to World Wide Web. Cellular service provider’s data speed, which is the primary source for smart phone speed seen considerable improvement from 2G to 3G and further to 4G3.