Motorola Swot Essay

It is important to pay attention to those manufacturers that are working with android (Not only concentrate marketing activities in apple or RIM), because the potential growth of the Google’s brand could be an opportunity to grow in smart phones sales, increasing the market share.

HTC’s competitive position is not sustainable. In fact, the disappointing financial performance in Q1 2012 and the increasingly decreasing operating margin all points to a slower growth. Besides the statistics, HTC also face several imminent threats, such as the popularity of Samsung and Apple’s smartphone offering, the increase in competitors in the smartphone market, the shift in market, from operator push to brand pull, and the ongoing patent war with Apple. However there are also opportunities HTC can take advantage of to keep its competitive position. The opportunities are presented in the high growth rate of Smartphone Market, 61% in 2011, and the lack of well made Android Tablet.

* Ability to negotiate with operators in the US may affect its development in the US. This may limit its growth in the future given that the US is the No.1 smartphone market all over the world.

297). In the case of Motorola and BlackBerry manufacturer Research in Motion (RIM), another intellectual property case, the suit claims that RIM caused irreparable harm. “Motorola is suing the company in the U.S. District Court for the Eastern District of Texas for allegedly infringing seven US patents covering mobile-communications technology” (Cellular). RIM has suffered losses in the marketplace and Motorola has demanded for RIM to give them exorbitant royalties. “Motorola’s strong R&D and intellectual property are critical to our business. Motorola believes in the value of its IP and will move aggressively to protect that value on behalf of our customers, partners, and shareholders”

- The Threat of Substitutes is high, since mobile product-life cycles are short. For example, Motorola is currently

Motorola is a global communications leader that is divided into six business units: semiconductor products sector (SPS), broadband communications sector (BCS), integrated electronic systems sector (IESS), commercial, government and industrial solutions sector (CGISS), global telecom solutions sector (GTS), and the personal communications sector (PCS). Motorola was formed in the late 1920’s by two brothers; Paul and Joseph Galvin, since that time the company has undergone numerous changes. Today they are located in about 70 countries and are still one of the top electronic manufacturers.

b. In response to this Apple partnered with Motorola to create a sibling to the already popular Motorola RAZR, the phone was called the ROKR. Unfortunately with the 100 song limit and not so skinny build the ROKR didn’t have the expansive music library that the IPod had and lacked the beauty and sleekness of the Motorola Razr. Jobs hated it.

Threats: Nokia phones once dominated the phone market. However, it failed to see the threats from smartphone and the new phone manufacturer, and thus the brand Nokia faced serious strike and almost disappeared until recent.

Creating a business environment that competes with the 21 century globalization has been among one of the main challenge of Motorola mobility. Motorola mobility faces an uphill battle against many competitors among which are counted: Apple, Blackberry, and Alcatel Lucent. What have been the Social, Legal, Economic, Political, and natural conditions that affect Motorola mobility’s Operational processes and procedures? Motorola Mobility have shown some positive return is the recent month, but because of the instability the Mobile electronic devices, people still wonder if: Motorola Mobility is a good and stable company that will grow our long-term wealth with a decent rate on the

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

This customization means that different Android™ phones can have widely varying user interfaces. Most smart phones — including those using competing operating systems — offer similar overall capabilities, however, including Internet browsing, personal information management, video streaming, and access to a large repository of freeware and pay ware applications”(WiseGEEK.com). “Apps and Games: Your favorite Angry Birds are free on android. Nothing like jail breaking is required to run apps from unknown sources. Keyboard and touch interface: If you don’t like the android keyboard you can choose from a variety of third party keyboard from the market, Screen size: Samsung Galaxy S II: 4.6 inch, Your Choice of Carriers, you can run android devices on any network.#6) Voice Commands, Google’s Voice Actions perform great, Google has bought Alfred to improve the voice commands, Android devices: Third party cloud storage, external storage (SD card up to 64GB), File sharing and Connectivity: Android devices: Wi-Fi, Bluetooth, 2G/3G/4G LTE/ HSDPA (7 mbps), You can customize you home screen, the interface in an android to the fullest”(GEEKinc.). One of the Newsiest Droids is The Motorola Droid Maxx which delivers astonishingly long battery life, a big, colorful screen, and a durable, attractive design. The phone performs inventive tricks such as responding to voice commands,

Exploiting social media's various customer engagement and advertising opportunities, Motorola maintains an active presence on various sites. Whilst every network has its own peculiarities and features, a common theme that seems to run throughout all of Motorola's pages is the emphasis on colour and the customization capabilities of its

Samsung Electronics Co., Ltd. is a South Korean multinational electronics organization headquartered in Suwon, South Korea. Samsung has been able to accomplish the biggest market share of almost 31% in the worldwide smart phone section starting 2013. Similarly, it has the market share of around 80% in the Nepalese smartphone industry. Thus, Samsung is the leading brand in the mobile market of Nepal. According to Bhattarai (2015), Samsung Mobile Nepal is accessible to roughly 20 million individuals by covering 14 zones of the nation and 55 districts.

After researching Motorola one of the most delightful things that I discovered is that the biggest opportunity is their wide range of products that are well placed in the market, when the military has a need Motorola is here, when public safety has a need Motorola is there as well as the general population. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.