Rhetorical Techniques Used In The Amazon Prime Commercial

In our modern world, everyone needs a computer, so there are lots out there, and because of that variety, we see their ads everywhere. This ad for the new chromebook is a good example (“The Chromebook: the (always) New Computer). The ad is geared towards the general public, so there isn’t much that makes it unique. It uses the generic and vague logic and statistics you see in most ads with lots of imagery sprinkled with ethos to make you want this computer so you can be just like those happy and successful people shown using it. I’ll be analysing the rhetoric used in this ad to show just how these executives are trying to persuade you to buy their computer.

Print advertisement is the use of curious looking visuals that are used to try and sell the products to the intended audience. The image is used to grab the attention of the audience. The picture that is used must look impressive enough to keep the readers attention.

While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Slides with different statistics are being shown as well. The song “In the Arms of an Angel” is the major aspect of the commercial that really sets the tone. The tone of the song is depressing and gloomy but grabs the attention of the audience at the same time. The main point of the commercial is to convince the audience to “be an angel”, by saving the abused animals dying in the shelters. The song used is a perfect tool to convince the audience to be an angel and help the animals. Even though the music is a large part of setting the tone, the clips and pictures are equally as moving. Showing pictures of abused and suffering animals is a great way to get the audience’s attention and cause them to become sympathetic to the animals. Very few people in the world are unfazed when they see a video or picture of a helpless and suffering dog or cat. I looked at a lot of the related videos on YouTube and many of them are reaction videos. The videos show the audience’s reaction to the commercial. In more than 99 percent of the videos that I saw the viewer is in tears at the end. If a commercial that brings the audience to tears is not a perfect example of pathos then I don’t know what is.

is also a great example of pathos. Having a happy song in the background brings more to the commercial as a hard core rock song would change the entire mood of the commercial. The ethos in the commercial is the happy family dressed up in all the bottles. Heinz was smart when it came to choosing who would be wearing the costumes. If they would’ve chosen bearded old guys it would have changed the outlook of the commercial, but thankfully they used a happy family which is their main target audience. Logos, meaning logic, is having the dogs running in the field in the mountains.

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

In an Apple iPad Air commercial, Apple uses a quote from Dead Poets Society and shows many people doing their passion to give a message. That message is that you have the ability to do what you love, to accomplish great things in life. Apple’s use of images and words tells the audience this message, and it is very effective in doing so. The audience is left wondering what their verse will be and how they will use that verse to accomplish their dreams.

Pam Tebow, the mother of former college football star Tim Tebow, describes in a Super Bowl advertisement in 2010 by religious organization Focus on the Family the miracle of her son’s birth and the tough journey on why it could have never happened. In the commercial, it starts with Pam summarizes the story of how she refused to abort Tim, despite the pressure by her doctor to do so for her own health. Pam used her heavy religious beliefs to continue to keep Tim and go against her doctor’s advice to have an abortion. The commercial then shows Tim and Pam together, showing evidence that Tim was in fact never aborted and that her “miracle” as Pam calls him was indeed a reality. The organization, Focus on the Family, made an appearance at the end of the commercial that shows the commercial’s true intent; to get their audience

The ad uses pathos, a rhetoric strategy to target the emotions of its viewers, by using a smoking toddler as the focus of it. Seeing a young child smoking a cigar will draw the attention of viewers of any age, gender, or race. The image will cause its audience to investigate the purpose of the ad. It makes people feel sorrow for the young, innocent child that doesn’t know what he is doing, and to feel disgust for his parents for their irresponsibility. Like most of their ads, PETA caused a lot of controversy with this image. Not only did people feel sad for the child but they were outraged at the ridiculous image. Now that PETA has their attention, they will investigate the purpose of the image. Its purpose could be of many things including: secondhand smoke, insufficient parenting, or cancer. When looking closer, they realize that the ad is meant to stop them and their children from eating animals by claiming that it results in the same physical diseases as smoking does. What they don’t realize is that using such outrageous content is how PETA gets their message across; The more controversial, the more people will talk about it and the more light that gets shed on the purpose of their organization.

While I was younger me and my family worked on a farm and eventually as I grew up I worked at Hy-Vee in produce and worked my way up to the assistant manager for produce. I was given a great opportunity to learn about organic foods and about the Green Revolution (research, development, and technology that increased agricultural production worldwide). Today though, most grade school students know about organic foods but almost all of them know about world hunger but do not know the extent of how bad it is. As students go to college, they start to learn more about how bad world hunger is, but some are taught that the Green Revolution is not

It is commonly known that individuals seek certainty, love, support, and well being that is often found in their family. When we are searching the shelves of the grocery store, it appears that we search for the same qualities within the brands that we consume. Not only does the product’s taste play a big part in what we reach for, but the nutritional values frequently determine what we decide to purchase. As a reaction, popular companies, such as Cheerios, try to push a healthier impression on their merchandise in ads. By using statistics paired with an emotional message and their trustworthy name, Cheerios is able to effectively convince the audience that they care about keeping your heart

Geico Insurance Company is known for using humorous and absurd mascots as a main selling point in their advertisements. Mascots that Geico has used in the past include the infamous Geico gecko, with the mysterious accent and the Geico caveman who seemed to be a jack-of-all-trades. Geico has recently taken a new approach to advertising their insurance. Authors of Geico commercials have recently introduced their newest mascot, Mike McGlone, a well-known actor, to play the role of pompous reporter. Through the use of their new character, Geico is able to able to reach their target audience of anyone that is uninsured by Geico. Geicos new technique of advertising is based on a heavy use of the pathos appeal to play on the audience’s emotions while using lesser amounts of ethical and logical appeals. This new strategy has proven to be a very effective method of marketing.

Firstly, in the baker show at the beginning of the advert, the music is slightly upbeat evoking a sense of anticipation. During the wartime bombed area, the music bed level drops and it changes to only slow piano chords to signify the depression and misery of the location. Additionally, it creates tension and emotion for the audience. This music also mirrors the boy’s feelings through the tempo and pitch. The music returns again quietly, with violins playing in a solemn and respectful way for the loss of life from the war. It then begins to build up again with Churchill’s speech, bringing a sense of defiance and a feeling of pride.

In the 2015 Budweiser’s “Lost Puppy” commercial, we immediately see a special bond between a dog, owner, and horse. The commercial starts off with the relationship between the horse and dog, and how they don’t want to be separated. Throughout the making of Budweiser commercials, Budweiser has created a strong connection with puppies. Budweiser has used the puppy to create a story line to create more than one advertisement. The commercial then gets to our emotions when the puppy goes missing after jumping into the back of a

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.