A Rhetorical Analysis Of Cigarette Smoking

This anti-smoking video begins by showing adult smokers on the street who become very confused when small children come up to them asking for a lighter. Through the use of ethos, pathos and logos, the story display’s a very powerful message to it’s audience. By using these three rhetorical situations, the writer illustrates an important story to persuade the audience not to smoke cigarettes.

The second rhetorical appeal, ethos, also has an effect on the message behind the image. Kelly Ashcraft is the creator of the image used in the advertisement, she is by no means a well-known photographer except within her own circle and people who may have seen her work online. However, the audience is able to conclude several things about her character and credibility through this image. The audience can surmise that Ashcraft is trying to inspire a healthier way of living in viewers because of her choice to create an anti-smoking image. However, with ominous smoking images such as hers, it gives the impression that the image creator holds smokers in a negative light as people, not just the smoking aspect of their lives. At least, to smokers

First let’s talk about the image itself and what it symbolizes. To elaborate, the image has a very dark background which could imply a darkening death that the cigarette leads or a path that should not be traveled on. The feeling most viewers may get from just the background is pain, fearfulness, guilt or failure. Also, the main attraction is, the cigarette. The way it

An anti-smoking ad created by the Centers for Disease Control (CDC) titled “Tips from former smokers” exemplifies the deteriorating effects of what smoking can do to you. The video starts with a simple phrase, “Tips from a former smoker.” It then cuts to pictures of Terrie (the victim) in her younger years as she speaks about being in cheer and homecoming court. When she talks, the audience can hear a very raspy, frail voice. The video suddenly cuts to Terrie, sickly in a hospital bed with a hole in her neck.

The advertisement provides genuine effects that can occur from the use of tobacco products. This is a use of logos, a rhetorical technique that uses reasoning and logic to persuade someone. People often ignorantly think

The message quickly lets the viewer know that their habit cost more than just a few dollars and their personal health. It can also affect the health of people who have never smoked. This lack of empathy can stem, not from malice, but from

There are millions of people who already do smoke, know somebody who does smoke, or lost somebody to a smoking related death; the picture greatly adheres to that crowd at showing the potential dangers if looked at from a perspective

It appeals to our emotions by portraying a gun with the cigarettes and comparing smoking to a gun. To most of us, gun is known to be deadly and for killing, which strikes some kind of fear in us and brings us to know how bad smoking is . This picture succeeds in appealing to our emotions and showing that smoking is bad for us. It also appeals to reason by providing different harmful effects that smoking can have on us, which succeeds in telling us that we should avoid smoking. In addition, this image succeeds in grabbing our attention and controlling our focus. The overall lighting of the picture being dark implies that smoking is an undesirable activity to be involved in. The contrast in color between the gun and the background with the hands and cigarettes allows us to first focus on the hands and cigarettes, or smoking. Then our focus goes to the gun, which is harder to see and requires more attention, thus the “pop-up” effect makes us focus more on the gun and emphasizes that smoking kills and is deadly. The text on the left are much smaller and also require more attention, which brings our focus there at the end, thus allowing us to notice it more and makes it more effective. The title “Smoking Kills” being in white color stands out and grabs our attention, thus it emphasizes the picture’s main idea that smoking kills and people should stay away from

Cigarettes are the number one cause of preventable death. In “Tobacco, A Silent Killer” by Dr. Irtaza Iqbal Khan, Consultant Pulmonologist and Critical Care Physician at Shaukat Khanum Memorial Cancer Hospital and Research Centre, writes about the danger of smoking to our health and makes the argument that it is everybody’s responsibility to help smokers know about and prevent smoking risks. Khan utilizes three rhetorical appeals by using emotions to appeal to the reader’s weaknesses, building credibility with statistics to support his argument, and building a sustained metaphor. In this article, Khan addresses both smokers and non-smokers.

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

Exposure to second hand smoke, also called involuntary smoking, occurs when non-smokers breathe in the cigarette smoke from others around them. Second hand smoke is harmful to both pregnant women and infants (NTP). Paternal smoking reduces birth weight by about 2 oz. (Berger 115). After birth, babies exposed to cigarette smoke may experience more colds, lung problems, and even ear infections.

The effects of cigarette smoking can be horrifying. Smoking is dangerous not only to those who smoke, but to non-smokers and unborn children as well. Cigarette smoking is also physically and socially harming.