Ray Kroc Chapter 2 Summary

Since the 1930’s, the Walt Disney Company is known for producing characters, images, as well as stories which have created happiness for audiences around the world. This corporation has grown from a small cartoon studio run by famous Walt and Roy Disney to a million dollar business. In Janet Wasko’s novel, “Understanding Disney”, Wasko explains Disney as corporation calling it “The Disney Empire”. Throughout her novel, Wasko argues that Disney is set up like a typical profit seeking corporation, as well as creates and manufactures fantasy, and lastly re-invents folk tales by “Americanising” them.

In this chapter, Schlosser talks about the relationship between Ray Kroc and Walt Disney as well as how both men became the men they are today. During the chapter, the many similarities between the two was described. Both Kroc and Disney were born in Illinois a year apart, they served together in World War I, they both dropped out of high school, they both moved to Southern California after the war and They also both became geniuses at marketing their products to children. Schlosser discusses Kroc’s various career choices before being sold the right to franchise McDonald’s. Once Kroc was sold the rights to franchise he sent a Disney a letter, inquiring if there might be room for his restaurant in Disney’s new park (Disneyland) but a deal never

The film introduces the concept of McDonaldization to the food companies. McDonalds first introduced this concept in the first fast food chain; the idea was to make the restaurant more efficient. In the 1930’s, McDonalds own a very successful chain of restaurants, but they McDonald brothers wanted to expand their brand; while doing this they would revolutionize the restaurant industry. They would hire employees to do only one just, such as cooking the fries, and this would be the only thing the employee would do all day at work. The purpose was to be able to get food out faster and hire workers for lower wages because of the small amount of responsibilities the worker would have. The restaurant would fire all the extra employees and simplify the menu, and then the first fast food restaurant would be born. The concept of McDonaldization spread to many other restaurants and is still in use today. The idea of McDonaldization also made its way to meat packing companies; the assembly line concept will be used. Employees do the same demeaning task all day, and their pay reflects the low level of creativity. Many other businesses have incorporated the idea of simplifying decisions and decreasing the time it takes to make a sale. Think about the mall, every store is laid out and organized in a manner where

He introduces Walt Disney and Ray Kroc who is the founder of McDonald’s Corporation as very similar types of people. Initially, the way Schlosser describes the two is benign, “the two men shared the same vision of America, the same optimistic faith in technology, the same conservative views” (33). Then slowly, the author introduces tidbits of information that puts Walt Disney in a negative light. For example, he describes how Disney was not sympathetic to his animators who went on strike. He hired people who would rough up the picketers (36). The final coup de gras is when Schlosser describes how Disney employed Wernher von Braun and Heinz Haber to help create Tomorrowland. These two men were known members of the Nazi party; and Haber may have been involved in killing and dissecting Jewish people during this time (39). The reader is left with a visual picture of the holocaust and then the authors transitions back to Ray Kroc; and describes how much Ray wanted to emulate Walt Disney and his success. By building this association, the author emotionally draws you into believing that both men allowed evil in order to become

In this part, Schlosser demonstrates an alternate side of the fast-food pioneer. In contrasting the ascent of McDonald's and the Walt Disney Company, Schlosser has the capacity delineate Ray Kroc as a keen representative concerned fundamentally, if not singularly, with extending his realm. This story serves as a background for Schlosser's genuine task - which is to light up the maneuver of the contemporary fast-food country. Schlosser successfully exhibits how fast-food organizations, which offer little as far as nourishment, control youthful personalities in an exertion offer their items. These organizations go so far as to depict themselves as trusted companions and prey on educational systems with declining income.

First, Schlosser and Wilson describe the history of fast food. Everything started with a fifteen-year-old boy named Charlie Nagreen at a county fair squishing a meatball between two slices of bread, creating the hamburger. The authors then go on to talk about how McDonald’s was the first restaurant to introduce a quick system for customers to get their food. After seeing the success of the McDonald brothers, a businessman named Ray Kroc made a deal with them to travel the country, spreading the chain. Later, Ray Kroc would buy McDonald’s from the McDonald brothers. When other restaurants, such as Wendy’s and Burger King, saw the success of McDonald’s, they began to do the same thing, having a chain of identical restaurants across the United States. Not only did restaurants adopt this idea of complete sameness, but so did other companies such as

The information in my autobiography that I had not come across elsewhere was the sacrifices that June Martino and Harry Sonneborn made for the McDonald’s Corporation. To start off, as the company started to grow in profit many key moments in June Martinos kid’s lives were missed. For instance, Kroc says that “June later told me that while her two boys were growing up, she never made it to one of their birthday parties or graduation ceremonies, and there were several times that she had to be in the office on Christmas.” The fact that June Martino had missed such important moments in her son’s life shows how dedicated she was to the success of the McDonald’s Corporation (89). Second, Harry Sonneborn took a low amount of money just to get into

The first section, The American Way, Schlosser explains the history of the fast food industry in America after World War II. He opens the book by explaining how Carl Karcher and the McDonalds brothers founded the fast food industry in California. He goes on to talk about how Walt Disney and Ray Kroc were brought together but not always in a working relationship. Walt Disney and Ray Kroc both had their ways of advertising to children. Theme Parks and playgrounds seem to hit the sweet spot when persuading children to buy their products.

“Kroc was the founder of the McDonald's Corporation, and his philosophy of QSC and V

Fast Food Nation begins by discussing Carl Karcher, one of the fast food pioneers. He was born in 1917 in Ohio, where he worked on a farm. Later in life, Carl bought a hotdog cart which later turned into a drive-in Barbeque restaurant. The post world war II economy provided him with many customers. When he compared McDonald’s with Walt Disney, Schlosser pictured Ray Kroc as a perceptive businessman only concerned in expanding his business.

The infamous pair Walt Disney and Ray Kroc have more things in common than you thought. They are both are founders of momentous companies that changed America, both hail from Illinois, both born early 1900s, both germaphobes, both have museum to commemorate their life, both served in the first World War ambulance corps, both dropped out of high school then founded their own colleges pertaining to the employees at their establishments, both settled in southern California, both salesmen and lastly both had the same view of American Society. During his time as a salesman Kroc came across one of the important actions of his life. He was selling milk shaker mixer at the time when he got a order of eight from McDonald’s. Ray

Schlosser was able to partially satisfy the criteria that a nonfiction book should include relevant anecdotes that help the reader connect to the fast food industry that causes health risks for its workers. He started the book off with chapter one solely on the relationship of Ray Croc, the owner of McDonalds, and Walt Disney. However, he was unable to incorporate the importance of the relationship into his overall claim regarding the disregard of workers and consumers health by the fast food companies. After he finished with the overly drawn out anecdote, he began to provide relevant anecdotes from actual workers in different jobs associated with the business. First he started with Elisa, a sixteen year old McDonald’s employee that wakes up at 5:15 every morning and spends seven hours behind the counter on her feet, and when she gets home her feet hurt. (pg. 68) He uses Elisa’s anecdote wisely since his readers can easily connect with her story

He shows the comparison of the rise of McDonald's with the Walt Disney Company. The author is able to depict Ray Kroc as a businessman concerned primarily with the expansion of his empire. By now, the readers can view that the theme is to illuminate the stratagem of the present-day "fast-food nation". Schlosser demonstrates how companies manipulate customers in an effort to sell their products. These fast-food companies go as far as to characterize themselves as "trusted friends" as they victimize on school systems with declining

Although many people visit fast-food restaurants every day, they may be unaware of the detailed thought that is made towards the structuring of the business and its employees. Many times, we are on a constant rush to purchase our food and to quickly leave. Within the last few years, restaurants have taken a note of this, and have even developed what is known as the ‘Drive-Thru’. In today’s modern society, one thing people seem to be short of is time. We go in restaurants and literally expect ‘fast’ food. Restaurants like McDonald’s have developed ways to decrease the amount of time for which people have to wait for food; thus catching the attention of many Americans going about their day with limited time. McDonald’s developed innovative ways to configure the methods for which its food should be made. Their developments are what have placed them in the top spot, where today their franchises are globally recognized. Today they hold the record for the largest chain of hamburger fast-food restaurants in the world. McDonald’s was originally founded by two brothers named Dick and Mac McDonald. Having observed their method of food production, Ray Kroc now owner of McDonalds, was stunned by their effectiveness. The brothers had developed a system of concentrating on only a few items—hamburgers, fries and drinks.

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's