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Pizza Hut Swot Analysis

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In 1958, Pizza Hut was founded by two brothers, Dan and Frank Carney in their hometown Wichita, Kansas, with the help of their mother. Pizza Hut was brought over by Pepsi Co. in 1977. Pizza Hut specializes in a wide array of pizza and is also well known for other food items such as salads and pasta. Pizza Hut being a family oriented business; they offer dine-ins and also delivery to cater to every need. Pizza Hut now operates in 84 countries and territories around the world, with almost 12000 restaurants. Pizza Hut’s company is now the world’s largest pizza franchise.

HISTORY DEVELOPMENT

Pizza Hut opened in 1958 with $600. A year later, the first franchise was opened, 1959. Pizza grew aggressively in the early 1960s. With the help of the …show more content…

We had a 110% increase in our total monthly reach and our engagement scores increased by 330% from the previous month of the campaign.” (Valerie Cheng, Chief Creative Officer of JWT Singapore) SWOT ANALYSIS (CAMPAIGN)

Strength
The campaign will ensure continual growth of the company. Due to the increasing amount of customers knowing of the pasta menu, this will attract customers. In return, Pizza Hut gains new customers and also they will attract more customers into restaurant dine-ins instead of ordering deliver. This will allow them to make full use of the facilities they have.

Weakness
The service at Pizza Hut will worsen, as the staffs are not able to adapt to the increasing amount of people visiting the franchise therefore unable to satisfy the needs of the customer.
Pizza hut could have achieved a greater success if they were to run this event at multiple locations. The audience they gathered is mostly through Facebook. For instance if they were to open Pasta Hut in multiple locations, it enables patrons to easily find a location closer to them, thus allowing them to participate in the event. It also enables passersby to get to know of the event organized due to it opening at multiple

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