When I give a job spec to an out tasker, I sometimes use a video. What I did on one occasion was I got a pen and paper and mocked up what I wanted to have happen from a little software flow chart and then used the iSight camera in the Mac. I held the note up to the screen and took a photo of my notepad. I then just opened up the image on my computer screen and then screen captured me talking through the notepad. It was my mouse moving on the screen going through, talking through my really bad sketch. It was really basic. That's the detail of what you have to do when outsourcing tasks today.
So I did those little mock ups that I cut out of Word, did another little screen capture video of the original sales page that I wanted to have changed and then sent this email. 'Basically it is a redesign of the sales letter, you'll see a bunch of videos on the blog that I want to incorporate and then check out the other videos I talk about.' This is basically the brief
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I needed another sales letter for that website recently where I sold for Father's Day some unframed carpet for $90 that I got hold of from the Cricket Club in Melbourne. I did a little four day marketing Frank Kern style cash machine launch. This was my original brief to him: 'I've mocked up a sales letter in Word. Could you just make it look pretty?'
So I just cut and pasted some images dragged off a website, copy, inserted some images just choosing the basic drag and drop into a sales letter side of things. I did my version of a call out box. Here's some screen capture material done, add to cart button. Rather than say, I want a sales letter written for my small business outsourcing projects, here's the copy, I mocked up roughly how I wanted it to be. I got the end result for $150.
He did make one slight tweak to it, rather than go back and forth for an hour and a half because I gave him a pretty ugly, yet detailed brief. It all comes back to how close you can get to giving the
What were the client’s requirements? and a project overview (brief should have provided more information on clients requirements overall budget? Time frame? Length of advertisement
The workplace texts that I constructed, despite being targeted to varying audiences, intended to inform, persuade and advertise my business to potential clientele. This is evident in the company business card as it informed its audience of the company’s specialisation, the location and contact details of the centre and the directors phone number, as well as displaying the business website. This is displayed on the back of the business card where Doggy Daycare’s centre address, telephone number, email and website were located. Visually looking at these texts, the audience was informed that Doggy Daycare is an Australian animal grooming and daycare company. The introductory letter to existing customers persuaded them to invest in an upcoming
- Confirmed with 3rd party what needs to be included in the email and foreshadowed when they will receive it.
You work for the Marketing department of The Fruit and Veggie People Ltd, a company that sells organic, ethically sourced fruit and vegetable boxes. You are responsible for overseeing production of a newsletter that will be mailed to existing customers.
Dave Kessler begins his letter stating the issue he wants to address. As he shifts in to his second paragraph it is very clear that he feels strongly about not having advertising in the school: "It is not fait to influence young minds to buy products or watch television programs when they should be focused on schoolwork." Dave is very concerned, so his tone is slightly angry. His tone gets his point across clearly and efficiently.
Correct The business letter form your text explains can impart directness yet seem intimate is the
-Reflect on how successful you have been in creating your advertisement and outline any challenges you faced.
First, the greeting to Mr. Smith is appropriate, as well as the tone. Joe Williams laid his expectations out clearly where Mr. Smith could easily understand his concerns. Although, Mr. Williams did not agree with Chicken Co. he did give recommendations on how to improve. Secondly, the transition of the letter was smooth with easy understanding. Mr. Williams wrote in complete sentences throughout the letter, and had few errors with spelling. The tone of the letter was appropriate for the aggravation he was expressing, however, he was respectful while voicing his concerns.
Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.
When writing a business letter the first thing to determine is its purpose – ie what it is intended to achieve. in a short sentence, explain the the purpose of this letter. (For example, will it be used to provide
TO: Sunny Ray, Vice President Client Services, Grace Kennedy, Vice President Marketing, Summer Breeze, Vice President Creative Services
created as part of a marketing strategy on a local radio station that enabled customers to send
I have a petty theft misdemeanor. I was going through a hard time and was trying to get food for my family. I was given a citation and ordered to pay a fine. I am currently in the process of getting my record expunged. I am a honest hard-worker with a strong work ethic. I am a fast learner and very goal oriented. I work well in teams as well as
Most people would describe me as quiet and laid-back. I would agree with this statement. However, what people don’t see is what goes on behind the scenes. As a result, I believe that my work ethic is what goes unnoticed in my life. During the first half of high school, I was very self-conscious of my physical health. I would always finish last and tire out first during gym class, and was generally unhappy about my appearance. Many of my friends, who were in sports, questioned why I wasn’t on any of the sports teams. The embarrassing truth was that I was just too out of shape and unathletic. I let a lot of this go to my head, and I started feeling ashamed of myself; sort of an odd feeling considering fitness was never a priority in my life.
I believe that when I began talking about Kilbourne’s text and trying to connect it to the advertisement, I did a very good job trying to tie them together while having to add quotes and analyzing both elements. I also believe that I implemented the idea of visual rhetoric into the idea of the text and the advertisement. In this first body paragraph/intro, I made a huge generalization in my U3 paper, about men. This affected my paper because then it was not as focused as it should have been.