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Middleman Ebay Case

Satisfactory Essays

1. I do not intend on changing any of my current website goals, so I will just re-list them here. Firstly, the main goal I would like my website to achieve for my business would be most importantly to increase the overall percentage of sales that are made from outside of Ebay. Secondly, I would like my website to serve as a platform to potentially advertise other small businesses such as myself to increase their traffic. Lastly, the website could be used as an alternative method of buying my products, essentially cutting out the middleman Ebay, and just having the products listed on the website would be potentially more profitable.
2.
My first objective to increase the overall percentage of sales, would be to try and enhance the already existant store atmosphere. If I just have a website that looks …show more content…

The general content that will be displayed ony my site will most likely just be the various listings for the products that are being sold. There will likely be no issues concerning copyrighted imagines considering I am a graphic designer and can just create any imagine that I can see benefitting to the overall tone of the website. So generally, the site will contain moslty images and a few uses of RWD to give it a more clean and polished feel.
4.
The target audience for my website is quite literally anyone who wears clothes. Since I sell so many things ranging in size and gender, and much more, the possibilities are endless for who would want to buy what. As an example, I recently sold girls tights to a grandmother who had the intent of gifting them to her grandchildren. In terms of accessibility, the website layout will be very simplisitc, so everyone will be able to correctly interpret what they are looking for and buying.
5.
Hierarchical will most likely be the best structure for my website. The reason being, most of the listings would be in their owns seperate categories, as an example, long sleeve shirts would be seperate from short sleeve ones, and so

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