Case Study File Cafe

Therefore, by launching an e-business, Broadway Café will have an opportunity to leverage it current assets, its customers. To follow in this opportunity will be the employees, technology infrastructure, and information to gain and maintain market share.

The partners of Beyond the Bean want to combine a traditional coffee shop with table/ board game rentals, where customers can socialize, in a relaxing environment. Our case analysis will demonstrate the appropriate decisions Beyond the Bean should apply to their business plan in order to achieve their goals.  The report clearly identifies the problems within the case, and what choices the business should make to in order to be successful in the given area during a time of rescission. We explore the strengths, weaknesses, opportunities, and threats of Beyond the Bean’s business structure, identifying vital decisions that the business should

Having a low supplier power to begin with brings a high threat of new entrants to the café in that it is easy for the new entrants to come across what they will need to launch a business in this industry. However, it is tough to come into the restaurant industry and at the same time hard to establish a distinct brand name (McDonald, 2010). Large, well established coffee/tea businesses such as Starbucks have well-built brand identities. This being it does make it a lot harder for competitors like the Broadway café to enter and succeed within the industry. Also, “new entrants find that they are faced with price competition from existing chain restaurants (McDonald, 2010)”. But, the Broadway Café will keep its prices “artificially low as a strategy to prevent potential entrants from entering the market,

Although the business has a website with a widget that allows visitors to be added to the company’s mailing list, there is no in-house practice of obtaining customer information, request of online customer satisfaction participation or web follow-up. Finally, most marketing and business promotion is done mostly via word of mouth and in local newspapers.

Targeting B2B Customers....................................................................................................... Marketing Strategy..................................................................................................................... Conversion Strategy.................................................................................................................. Metrics and Performance Tracking.................................................................................... Appendix........................................................................................................................................ References.....................................................................................................................................

It is now, not only commonplace to have a website detailing the operations of your company, but expected. ?The reality is consumer ? likely even you ? turn to the internet to discover what to do, where to go, who to buy things from and more. Keeping this in mind, shopping online isn?t the only reason people go online. Instead, being online leverages multiple avenues for small businesses to gain visibility among consumers.? (Leinbach-Reyhle, 2015). For a small business trying to compete with other small and larger businesses, visibility is key.

A) Short term plan: Direct marketing through website is apt for selling to the 12000customers who

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

Many long term businesses are faced with extinction these days. One of the major reasons that some of these businesses are failing is due to little or no internet presence. People are relying more and more on the internet to make their purchases as a more convenient model of shopping which can save time, and often money as well, in the search for their preferred item. A business looking to remain competitive and relevant in today's market will need to integrate internet sales into their current business model. Spear-heading this change can be a daunting task without a clear way to implement the change. This paper will discuss two change models to assist in the process of making the transitional change for both short term and long term success.

Increased visits to the site, referrals, repeat transactions and feedback and in turn convert the visits to sales

The café will operate the main lounge for consumer be able to be in contact and interact wth cats. We also have a private space where consumers can have meals without any contact with cats. The whole café is conducted comfortable and relaxing environment for people can have beverage and meals, reading the books or having fun with cat. However, even though our café target consumers are cat

Think of the expanding power of the internet. Consider the unique behavior of B2B buyers. Put them together for…

The strategy that will be used by the researcher to achieve this objective for their chosen business which is the Vivere Hotel is, to make use of different E-Marketing strategies. BY using the E-Marketing strategies this will help them to increase the website traffic of Vivere Hotel and in a short period of time, they would be able to reach their objectives.

The five pillars of marketing framework show an important series of steps it takes to support a business. Alfred Lin applied these different pillars in a way that made a very strong foundation for such a unique business to stand on. Step one of the five pillars is to develop a market opportunity. Zappos.com found a very unique market opportunity of selling shoes exclusively online. It was unlike any other shoe store at the time. Lin said, “We realized that if no one else thought it could be done, then there would be very few companies trying to compete with us. If we could figure it out, it would allow us to build a valuable company.” Zappos.com developed this concept and saw what an exclusive market opportunity it was. If they could master the personalized customer service idea with the technology of selling exclusively online, the company would flourish as this idea was not being done by anyone else.

Web Analytics is a relatively new phenomenon in the business world, and while it is not a mandatory requirement for organizations to compete in today’s marketplace it is becoming increasingly important as organizations strive to optimize their web presence. So what is web analytics and how can it help companies achieve a better web presence? Web Analytics is defined by the Web Analytics Association as, “The practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage.” (ClarkU, p. 1) To simplify this definition we can say that web analytics is the process of determining how your website most effectively turns site visitors into customers.