Within every savory bite of a juicy cheeseburger or fried chicken sandwich lies a powerful nugget of cultural adaptation. In various ways, the food a society consumes provides a context through which an individual can examine a culture’s unique traits and beliefs. Yet, as active participants, it is often difficult to distinguish how food eaten on a daily basis characterizes society. As of today, “the United States has the highest obesity rate of any industrialized nation in the world with more than half of all American adults and about one-quarter of all American children obese or overweight” (240). Changes in the American diet did not occur overnight, but through the increased consumption of processed foods containing high fat, sugar, and …show more content…
The start, and subsequent meteoric rise of the fast food industry in the United States has begun a revolution that sociologists have dubbed “McDonaldization.” In his book The McDonaldization of Society, George Ritzer defines McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Ritzer, 1). Fast food is founded on the desires to maximize production and profit margins by taking the assembly line mentality and applying it to the kitchen.
Fast food companies focus on four main tenets: efficiency, calculability, predictability and control (citation). They desire to get product to the customer as quickly and as easily as possible, crank out large quantities of cheap food, provide a uniform product to customers at all locations, and exercise control over the customer and employee. This mindset places so much emphasis on efficiency and profits that all non-necessities are seen as hindrances. Ecological concerns, employee safety, and consumer health fall by the wayside as executives try new methods to cut costs and sell more
Many Americans are concern about the increment of disease and obesity caused by the limited options of healthy food, “since America is saturated with junk food advertising”(Khullar 135). However, in consequence of the absence of an American cuisine, fast food restaurants and foods high in fats offered by supermarkets, has become the first option to Americans. After all, Pollan’s argument that the lack of a stable traditional cuisine is the consequence of America’s national eating disorder and the steady national diet is reasonable since there are many factors that support his claim. For example, Mary Roach, in Liver and Opinions: Why We Eat What We Eat and Despite the Rest, claims that the food we eat is influenced by people’s cultural background; in other words, people are used to eating what their parents feed them when they were kids. “In addition, Americans have a conflict with having a stable eating habit; they tend to change their diet often”(Roach 123). Overall, Pollan’s is comprehensible while he argues that Americans do not have a stable culture of food, which causes an instability in people’s
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food
George Ritzer 's book The McDonaldization of Society opened and exposed one of what can be considered societies major flaws: McDonaldization. Ritzer suggests that in the late 20th century the socially structured form of the fast-food restaurant has become the organizational force representing and pushing rationalization further into everyday lives and individual identity. Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.
Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.
McDonaldization is becoming the new wave of job types where workers are being deskilled, dehumanized and exploited. Machines are taking over tasks which the employees used to do such as bank machines (interact). The McDonaldized jobs now instead of making the employee do all the work they have the customer working too, for example when the customer cleans up after eating. These jobs are becoming less interactive and personal because workers are becoming dehumanized and only allowed to follow a script, there is also the fact that fast food Company’s use drive through, where limited interaction occurs and are many restrictions. These types of jobs which the author George Ritzer labeled
The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become
Health care is something that affects every person in this country, and the rising cost is making it nearly impossible for people to afford. In The McDonaldization of Society, George Ritzer shows how the health care industry is changing and how the phenomenon of McDonaldization is effecting how we receive health care. Healthcare has become more efficient, calculable, predictable, and controlling. In the following sections, I will explore further these aspects of McDonaldization and how they relate to the health care industry.
George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization, which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency, calculability, predictability and control by non-human technologies. A fifth element, which Ritzer perceives as a disadvantage of McDonaldization, is the irrationality of rationality. This is the idea that a society which is based entirely on rationality is not a normal human society because humans are not
With the two of the world’s largest fast food behemoths vying for a bigger market share of the new gastro phenomenon that are black burgers – burgers with black buns, black cheese and black sauce – one can only begin to fathom the extent to which fast food have on our lives. Fast food did not gain popularity until the 50’s, with the advent of Macdonald’s and, to borrow George Ritzer’s term, the ‘Macdonalization’ of things. Copycats quick to jump on the lucrative, but more importantly, efficient way of producing foods on the cheap soon started creating their own brands, and the world has forever changed since then. Things, however, are not as simple as it seems. There are many underlying causes to the boom of fast food culture, particularly
McDonald’s is a drive thru restaurant where customers need to wait in line to order as well as pick up their food. This is likely the most dehumanising aspect of the company since they treated people as parts of an assembly line. Moreover, routinization such as maximising managerial control can be found in McDonald’s and it is related to the idea of Taylorism. Where Max Weber used bureaucratic model to describe the movement of the shifting society, George Ritzer believed the operation of fast food restaurants have become a more suitable contemporary paradigm in modern community. Therefore, Ritzer introduced his idea of McDonaldization in 1993 and it comprises four key dimensions: efficiency, calculability, predictability, and control. Among these components, ‘control’ represents workers become standardized and nonhuman technologies would substitute for them. He declared that the principles of fast food restaurant would dominate more and more regions of American society and throughout the world. In fact, apart from food industry, McDonaldization expands all over the world which include bookstores (B.Dalton’s) and toy stores (Toys R Us) (Ritzer, 1993:1).
Food is very much a part of pop culture, and the beliefs, practices, and trends in a culture affect its eating practices. Pop culture includes the ideas and objects generated by a society, including foods, and other systems, as well as the impact of these ideas and objects on society. For example, Mcdonald's is another of the thousands of fast food chains that populate our cities though they often use the term “popular culture” only to refer to media forms. Their popularity has also increased internationally. Although all humans need food to survive, people's food habits and how they obtain, prepare, and consume food, are the result of learned behaviors. Mcdonald’s, like other food chains, has made an effort to ‘localize’ its products so that they will be more successful in each different cultural context. These collective behaviors, as well as the values and attitudes they reflect, come to represent a group’s pop culture.
While examining the association between McDonaldization and communal change in the American society, Ritzer points out four components of the shifting society that greatly influenced the future of McDonaldization.
This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.
George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of
Nowadays in every country we see McDonalds. The domination of fast food restaurants has introduced the ideology of "McDonaldization". Companies are using the concept of "McDonaldization" to achieve success in the business world. By implementing the concept of "McDonaldization," it has changed the world we see today. The society has become a consumer society, where people are spending more and more money. According to Professor George Ritzer, companies applying this concept are a "new means of consumption" to consumers (Ritzer, 1998). George Ritzer discovered that "McDonaldization" was a phenomenon when he saw the response of the citizens towards the companies that applies this