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Essay on McDonaldization of Society

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McDonaldization of Society

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become …show more content…

Employees were taught to disregard disgruntled patrons and move through the line as fast as possible so that each patron would be served in a timely and satisfying fashion. Just as a machine would pull items in at the beginning of the assembly line and throw them out at the other end of the line, so did the employees treat the patrons of their establishment. This is achieved by calling them to the counter and filling their order then sending them on their way with a kind, almost sarcastic, "Thank you, have a nice day!" Upon visiting Taco Bell, another fast-food restaurant, I found the same scenarios as Burger King, and in some instances, more obvious examples of machine-like employees. The areas that were designated for the filling and preparation the orders were clearly out of the public view, so that patrons would not be able to see the assembly line on which their lunches were being prepared. The food is prepared and heated in stainless steel containers, sour cream, guacamole, and hot sauce are all

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