McDonaldization of Society
McDonaldization involves a process of rationalization described by George Ritzer that is utilized by sociologists (Ritzer 292). Ritzer elaborates the aspect of McDonaldization of society is manifested in situations, for example, where a society adopts the features of a fast-food joints. Worth a note, fast-foods are growing very popular because they highly fits with most individual contemporary lifestyle.
How Often I use Fast Food Restaurants, and how
Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.
The Elements of the Changing Society
While examining the association between McDonaldization and communal change in the American society, Ritzer points out four components of the shifting society that greatly influenced the future of McDonaldization.
McDonald’s is the global foodservice business with more than 20,000 local restaurants serving more than 30 million customers each day. McDonald’s has spread through over 100 countries, including countries in East Asia (Watson, 3). In the book “Golden Arches East: McDonald’s in East Asia” by James L. Watson, he studied three countries which were Beijing, Seoul, and Japan. Also, he wrote how McDonald’s has played a role in each countries cultures that he mentioned. He mentioned how different countries McDonald’s share similarities and differences the way cultures were impacted economically and politically, and also, how people viewed the American cultures coming to their countries. In this essay, I’ll be writing about how McDonald’s has been
McDonaldization of society- the process by which ordinary aspects of life are rationalized and efficiency comes to rule them, including such things as food preparation p. 173
Health care is something that affects every person in this country, and the rising cost is making it nearly impossible for people to afford. In The McDonaldization of Society, George Ritzer shows how the health care industry is changing and how the phenomenon of McDonaldization is effecting how we receive health care. Healthcare has become more efficient, calculable, predictable, and controlling. In the following sections, I will explore further these aspects of McDonaldization and how they relate to the health care industry.
McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their
George Ritzer 's book The McDonaldization of Society opened and exposed one of what can be considered societies major flaws: McDonaldization. Ritzer suggests that in the late 20th century the socially structured form of the fast-food restaurant has become the organizational force representing and pushing rationalization further into everyday lives and individual identity. Henry Ford was the first McDonaldization pioneer with his vision of an assembly line for improving the production of automobiles. His revolutionary idea dramatically changed how many automobiles could be produced and was very efficient.
. Through his research which states that by simply neglecting the variety and diversity of consumer practices in different regions and parts of the world and the various uses to which consumers can put McDonaldization, using its products and procedures to serve their own needs. There are many ways Mcdonaldization can be resisted in: social institution, education, the economy, family, as well as religion and military that our society can reverse the effects on the way we live.
George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization, which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency, calculability, predictability and control by non-human technologies. A fifth element, which Ritzer perceives as a disadvantage of McDonaldization, is the irrationality of rationality. This is the idea that a society which is based entirely on rationality is not a normal human society because humans are not
The procedure about McDonaldization takes an undertaking Also breaks it down under more modest assignments. This will be rehashed until every one errands bring been broken down of the littlest workable level. Those coming about assignments would after that rationalized on discover the solitary The majority productive system to finishing every undertaking. Know other strategies would that point esteemed wasteful Also disposed of.
In America McDonald’s food industry has become one of the most popular fast food restaurants that we see in our everyday life. The organization can be seen all over the US in pretty much every city. In a much bigger context though its popularity has grown all over the world, with McDonalds having over 30,000 restaurants worldwide. Consequently, McDonald’s is known as a big part of American culture, since the franchise includes having the same quality, famous hamburgers, French fries, shakes, beverages, along with the McDonald’s logo, the big “M” you see in all its restaurants, making it worldwide known as American based
Technologies have had a great impact in society, since there is innovation in software and hardware, we can say that technologies are moving the world, and that as time passes there are new tools for better communication... but is actually better? The society is surrounded by new technologies, currently, of every 10 young 7 between 16 and 24 years are connected to the network at least once a week. The most used program is the Messenger (instant messaging programs), which constitutes a means of communication which prolongs the relations between people, the efficacy of the McDonaldization to the reduction of time and effort that mediate between a desire or need and our satisfaction. The irrationality of the McDonaldization is that people
Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber.
Is Mcdonaldization Inevitable? George Ritzer’s, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization “is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as rest of the world” (Ritzer, 1). Ritzer focuses on four foundations of Mcdonaldization: efficiency, calculability, predictability, and control. These are the commandments of any rationalized corporation. However, they are not carried out from the point of view of the consumer. Efficiency, for example, may entail the placing of great inconveniences upon a consumer for the sake of efficient
According to George Ritzer, bureaucracy completely dehumanized the social institutions in America. He sees the bureaucracy as having four components: efficiency, predictability, control and quantification. He terms this dehumanization of an institution as "McDonaldization". One of the most prevalent examples in modern society is the health care institution. In the past, health care was more simplistic in nature. House calls were not unheard of, and doctors knew all of their patients and their families on a personal level. The doctor who delivered your parents would deliver you as well as your future children. Follow-ups were quite normal; doctors were concerned with your progress for their own peace of mind. It is only recently that the
McDonaldization is becoming the new wave of job types where workers are being deskilled, dehumanized and exploited. Machines are taking over tasks which the employees used to do such as bank machines (interact). The McDonaldized jobs now instead of making the employee do all the work they have the customer working too, for example when the customer cleans up after eating. These jobs are becoming less interactive and personal because workers are becoming dehumanized and only allowed to follow a script, there is also the fact that fast food Company’s use drive through, where limited interaction occurs and are many restrictions. These types of jobs which the author George Ritzer labeled
George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of