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Max Bretos Use Of Gender Stereotypes In Professional Sports

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On Sunday, I listened to ESPN Radio on the Internet. The host was Max Bretos, who has been working as a studio anchor for ESPN since 2010. He is the premier voice for soccer on ESPN and before joining ESPN, he worked for the Fox Soccer Channel. The show started with some updates about college basketball games and baseball scores. Also, I learned that Lebron James missed a game because his coach decided to give him the night off. A major topic of discussion was Steph Curry. As a Curry fan myself, it was amusing to hear the host talking about he dropped 46 points the other night, including a buzzer beater three-pointer. Apparently, players from other teams in the NBA are tweeting about how spectacular Curry has been playing. There was a call-in section of the show for people to state their opinions about …show more content…

We learned in class that males are more attracted to the radio than females. There was bias because men’s sports were discussed the entire show in every sport, however, women’s sports were not mentioned even once. The show seemed to be catered to the male audience. For example, the commercials were for masculine things such as the Ram 1500 truck, NAPA Auto Parts, and Penzoil. As a female, I rarely listen to any sports radio shows. However, after listening, the show does cater to different consumers based on the sport. There were a variety of sports being covered including, basketball, baseball, football NASCAR, and wrestling. Also, Progressive Insurance must be a large sponsor of the program because they were mentioned before and after every commercial break. The show is extremely popular, highly rated and streamed throughout the country. In addition, there is an ESPN Radio App that someone can download if they want to listen on their phone. Other than the fact that I did not hear one thing about women in sports, I enjoyed the radio

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