Since metrics is reliant on sales cadence accuracy (sourcing by sales and reporting by management) the data I have is incomplete; nonetheless, here is the data.
May
19 sales Gross: $61,009
June
4 sales Gross: Unknown
*June sales is the residual of May's marketing effort.
May's marketing expenditure = $10,000 ($3495 video assets & $6505 for marketing)
Return on Investment = 9.379 (not including June residual sales)
BACKGROUND
For the past year, I've developed new marketing channels on how to leverage today's relationship-centric business climate by combining data science, predictive analytics, technology and human motivation.
Consumers are more interesting in having a positive buying experience than getting a low price; nonetheless,
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PROBLEM
Outbound marketing methods of pursuing consumers by the numbers and "hoping to get our fair share" isn't effective, especially in the highly educated-informative demographic of the San Francisco Bay Area.
Most direct mail are thrown out without being opened, 80% of emails are deleted and phone calls are rarely answered. Furthermore, with so many digital channels available such as geo-fencing /location, cookie data, etc. consumers are overwhelmed with marketing white noise that their average attention span is less than a few seconds. So how do we get consumers to pay attention to our message to do business with us?
SOLUTION
We optimize engagement, conversion and retention by offering a multi-channel, interactive, inbound marketing approach through a hyper-personalized, hyper-targeted experience. My marketing technology targets people's desktops and mobile devices with video ads without the use of cookie data. Cookie data relies on consumers visiting a website first; however, our tech targets consumers before they visit your website or your competitors. The technology dominates PMA's, Conquest and databases for fixed and variable operations. We can target 95% of your audience's devices in a matter of
Tommy Ray James, the defendant, was stopped by an officer while driving and after failing to provide insurance the defendant admitted to drinking alcohol and open containers inside the vehicle and then the defendant was then placed under arrest, put in handcuffs, and advised of his rights State v. James, 301 Kan. 898, 1 (2015). The officer then searched the defendant’s vehicle for evidence of open alcohol containers and found what was later determined to be marijuana 301 Kan. at 1. The defendant denied the marijuana being his and said it could be his brother’s 301 Kan. at 1. The defendant however, said he did not know his brother’s phone number 301 Kan. at 1. After stating he did not know his brother’s phone number Tommy offered
MILLERSBURG — After entering a guilty plea to an amended charge of voluntary manslaughter, Bobbi Amos-Camacho on Wednesday was sentenced to 11 years in prison for killing Jimmy Rowe Jr. in November.
In pages 172 – 256 David R. Dow takes the reader into his life as he attempts to save Ezekiel Green from being executed. In an attempt to prove greens innocence, Dow decided to have green take a polygraph test. Greens results from the polygraph test shows he is telling the truth that he takes partial responsibility for the Quakers murders. He claims he did hire someone to kill a person but he killed the wrong family, that family being the Quakers. Dow and his team decided to send an appeal to the Supreme Court for them to wait on making a decision on Greens case until there’s a ruling in the Alabama vs. Nelson case. Dow’s team lost the appeal, and decided to issue a en banc reconsideration, in attempt to save Greens life. Dow were later informed
Since 1776, independent nation of the United States encountered countless of political, economical, as well as territorial obstacles. The Civil War in 1861 ranked highest among the numerous historical turns in America. Although, many debates and disputes foreshadowed this tragedy of internal split, the issue of slavery proved to be one of the major cause of the war. Despite the fact that the Kansas-Nebraska Act has already passed, the case of Dred Scott drifted the nation even further toward disunion. On March 6, 1857, this simple case turned into a complex political issue, arguing the rights of the black slaves. At the same time, Dred Scott case resulted in an unexpected decision over the territorial slavery issue in the United States.
The execution of Arkansas' oldest death-row inmate, set for Thursday night, was stayed by the Arkansas Supreme Court on Tuesday so that Jack Greene's attorneys can continue their appeal for a new mental-health evaluation.
The Dred Scott case came at a very turbulent time in American history. It came
When a consumer walks into a store they know what products they want to buy,
In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and
The J.C. Penny is taking an excellent step to know the customer behavior and as with respect to this behavior the company is focusing on the Hispanics as the Hispanics are the primary purchasers for the J.C. Penny. With the changing trends in the last 3 years, the company is still continuously trying to predict the trends and behaviors. With the coming world cup, the J.C. Penny is targeting the Hispanic women as the group analyzed that Hispanic women watch match more than the non –Hispanic men. Targeting the Hispanic is the very effective and brilliant strategy as the Hispanics are the one who are reshaping the market and are changing the trends. So focusing on Latino will help the company to grow over the time. It would be easy for the company
1. What factors have led to Duane Morris's success? What prompted their late-1990s growth spurt?
The break-even analysis helps us understand the minimum operating levels of the property before the bottomline is affected. The break-even occupancy is sustainable according to the estimated rates. Alison Green has the lowest break-even point at 64.84%. Ivy Terrace, the other apartment building, is 67.07%. Stony Walk and the Fowler Building, the two office complexes, are at 76% and 85.92%, respectively. This puts the highest risk of uncertainty and their effect on the returns to the office buildings. The cash flow projects for the 10 year holding period helps us understand the IRR and NPV of the project. When looking at the IRR we have to keep in mind that it assumes the cash flows will be re-invested at the IRR. Interest rates fluctuate over time, so this is an unrealistic assumption. Thus, the NPV analysis is the best projection for these properties. Page | 6
This case is about Dave Armstrong, a 29 year old second year MBA student of Harvard Business School. Immediately after his graduation from a small liberal arts college in Texas, he started working for Thorne Enterprises as a computer Programmer. After eighteen months in the job, he quit to go into life insurance business in Amarillo. He applied to Harvard Business school but hadn’t considered what he would do, once accepted, he decided to go there as he and his wife wouldn’t have to compromise on their lifestyle as he would still be receiving renewal income from his old policy holders.
Different tactics have proven over the years to draw consumers in. These tactics have proven that there is not a bright future for mass marketing. The idea behind successful marketing now, is to not tell someone that a product will make them happy, but it is about showing them how a product will make them happy. An example of how this shift in marketing has occurred is with what Samsung did for its’ customers at random airports. Samsung didn’t put up giant billboards and come up with a catchy song to draw any and every person to their product, they instead targeted those who
Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)
It is also difficult and or expensive to reach the non-buyers. This implies that any attempt to reach the non-buyers would involve use of lots of funds to get them and still they may not respond to the adverts. Additionally, the consumers in mature markets are sophisticated and well versed with product features and their benefits. Stark and Stewart (2017) states that customers’ needs don’t appear to be rapidly evolving.