preview

James Patterson Case Analysis

Satisfactory Essays

Since metrics is reliant on sales cadence accuracy (sourcing by sales and reporting by management) the data I have is incomplete; nonetheless, here is the data.

May
19 sales Gross: $61,009

June
4 sales Gross: Unknown

*June sales is the residual of May's marketing effort.

May's marketing expenditure = $10,000 ($3495 video assets & $6505 for marketing)

Return on Investment = 9.379 (not including June residual sales)

BACKGROUND
For the past year, I've developed new marketing channels on how to leverage today's relationship-centric business climate by combining data science, predictive analytics, technology and human motivation.

Consumers are more interesting in having a positive buying experience than getting a low price; nonetheless, …show more content…

PROBLEM
Outbound marketing methods of pursuing consumers by the numbers and "hoping to get our fair share" isn't effective, especially in the highly educated-informative demographic of the San Francisco Bay Area.
Most direct mail are thrown out without being opened, 80% of emails are deleted and phone calls are rarely answered. Furthermore, with so many digital channels available such as geo-fencing /location, cookie data, etc. consumers are overwhelmed with marketing white noise that their average attention span is less than a few seconds. So how do we get consumers to pay attention to our message to do business with us?

SOLUTION
We optimize engagement, conversion and retention by offering a multi-channel, interactive, inbound marketing approach through a hyper-personalized, hyper-targeted experience. My marketing technology targets people's desktops and mobile devices with video ads without the use of cookie data. Cookie data relies on consumers visiting a website first; however, our tech targets consumers before they visit your website or your competitors. The technology dominates PMA's, Conquest and databases for fixed and variable operations. We can target 95% of your audience's devices in a matter of

Get Access