Internet Marketing : A Target Audience

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

Companies take serious care when marketing their products or services to consumers. Consumers, therefore, are exposed to hundreds of advertisements each day with each ad specifically placed to maximize exposure to its potential target market. In the internet age, consumers are targeted more than ever. The following paper details four products or services and the targeting strategies behind them. These products and services are: Netflix, Apple’s iPhone 7+, Edushape’s Marublous Marble Run, and Chobani yogurt.

In today’s society, the internet and other digital media have completely altered the way in which we market products. For the customer, it provides them with a larger choice of products, services and prices available from various suppliers and the means to select and purchase items more readily.

Now web based shopping and stores have the capability to reach more consumers and entail lower startup costs (Lang, 2016). However, one of the major drawbacks on online retail is drawing in customer awareness about your business. As, online businesses involves investing in vast amounts of innovative ways in which to market your services, products, and actual website or you will lack being nonexistent to consumers because they have no real active way of knowing about you. Marketing is a highly important aspect of online retail as it vitally important to build awareness and enticement to your business as well as build customer loyalty. Moreover, marketing in its traditional capacity of manufacturer to wholesaler, to retailer still is alive and well today, however customer demands for lower costs and ease of convenience have placed an added amount of pressure on all marketing channel intervenor to account for their existence (Ferrell & Hartline, 2014). Additionally, other forms of distribution have emerged more opportunities for more direct distribution such as catalog and direct marketing, direct selling, home shopping networks, vending, and direct response advertising (Ferrell & Hartline, 2014, p. 178).

The purpose of this report is to develop an online strategy and create advertising ideas for Mary and Joe Johnson, the owners of Book Bunker. E-Commerce is what businesses and consumers use to buy, sell or exchange products and services over the internet. “E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.” ("Define e-commerce,"). This is considered a business-to-consumer model because the business will be conducting business transaction and communicating with

Inbound marketing, N.H. style discuss the emerging online strategy that are used for big purchase items such as house, cars, appliance, etc. Majority of the companies have a well design website and software company Hubspot, a leader in inbound marketing strategy and analytics to drive website traffic by posting blog and email marketing of common questions people have regrading product. "People no longer put in search terms specific to what they want. They started to ask search engines questions. Inbound marketing people realized, if you answered the question you will get traction.” (Hall, 2016, p. 19).

The Internet is a powerful tool that can make your business more productive and profitable. The rapid growth of internet is bringing rapid grow of the online business opportunities. Internet gives a lot of new opportunities to expand their business activities and increase their profits. Most companies use the internet to manage their work. People can go to the business home pages to learn more information about the products. Online businesses like Amazon and eBay by going to their website people can purchase while they’re sitting at home.“Some hope the Internet will

The Board of Directors require the research & marketing plan be presented verbally, as well as in report format.

Companies have adopted E-commerce and online advertising to seek new customers. Technological developed has played a crucial role in the development of this kind of business. Computer and internet growth has enabled customers to view companies’ website to determine what to purchase and at what price. Businesses have collaborated with credit firms to ensure ease of safe online transaction. Customers can order and buy products in any location, hence increasing efficiently. Online business has reduced the cost doing business in the tourism sector since the cost of customers acquisition has reduced. Companies have adopted online business to market their products to potential market (Beech, J. G., & Chadwick, S., 2005, p.28). Online business transaction has enabled businesses to adopt market diversification and penetration strategy to increase their sales. Market diversification occurs when a business decides to invest in new areas that it had not invested before. Most companies use globalization approach to achieving market diversification strategy. This approach requires a business to carry out market research to understand the different market needs and expectations. Research and development have a vital role in the growth of an organization (Qin, Z., 2007, p.87). Market penetration approach involves increasing product consumption in the already invested market. Businesses may use different strategies to ensure that it covers the

Today, the practice of consumer surveillance and personalized marketing is standard for most popular commercial websites.1 Online business develops personalized advertisement by collecting about their customers information through online surveys, credit cards, contests entries, third-party purchase, and an order-form questionnaire.1 The collected information allows web owners to create personalized marketing campaign, which are tailored to the habits, lifestyles, attitudes, interests, etc., of a specific consumer or consumer groups.1 Advertisers claim that the more appealing an advertisement is to a specific individual the more likely it is that s/he will buy a certain product.2 While accurate to some extent, this description is both overly simplistic and dangerously misleading.2

Internet marketing is no longer a foreign word but still, many business owners stay far from understanding the true essence of internet marketing nor do they know

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;

Ahmed Haibe Business BTEC Level 3 Unit 12 P1- Describe the role internet marketing has within a modern marketing context P2- Describe how selected organisations use internet marketing Introduction In this assignment I will describe the role of internet marketing within a modern marketing context, I will also be describing how EBay uses internet marketing. Marketing Mix The marketing mix is based in a combination of the 4 Ps: product, place, promotion and price. These are ideas to consider when marketing a product but the 4 Ps are extended to the 7 Ps because many businesses do not sell physical products, they provide services that customers can not touch or feel. The extended marketing mix consists of 3 Ps: people, processes and physical evidence. Product Product- This