Analyzing The Emerging Online Strategy For Big Purchase Items Such As House, Cars, Appliance, Appliances,

Inbound marketing was coined by HubSpot founders to “describe marketing strategies and practices that pulled prospective customers toward a business and its products, through the use of Web 2.0” and its applications. By contrast, traditional marketing (also referred to as outbound marketing), reaches out to a client’s customers using marketing techniques such as print advertising, radio advertising, TV advertising, cold calling, direct mails, and trade shows. HubSpot observed that traditional marketing techniques were becoming less and less effective at bringing in new business. Three factors

Inbound marketing include templates to help costumers design contents for websites, blogs; tools to optimize their content exposure on the internet; tools to help costumers solicit and engage the right customers; and tools to analyze their results. Companies should adopt inbound marketing as usage of these tools would help companies get the costumers to view their products more easily and increase their

According to the article "Secrets of social media revealed in 1966" by David Aaker in Businessweek, many of the current principles embodied in Internet marketing were known amongst savvy persuaders even before the current technological age. A 1966 study by Ernest Dichter revealed that word-of-mouth persuasion was one of the most important motivational factors in brand choice. Internet marketers clearly understand this, given the degree to which they try to use online review websites such as Yelp and bloggers to convince people to buy products. This is often seen as more effective in reaching a cynical audience base than standard types of advertising. Dichter found that there were four motivations for a person to communicate about brands. "The first (about 33% of the cases) is because of product-involvement. The experience is so novel and pleasurable that it must be shared. The second (about 24%) is self-involvement. Sharing knowledge or opinions is a way to gain attention, show connoisseurship, feel like a pioneer, have inside information, seek confirmation of a person's own judgment, or assert superiority. The third (around 20%) is other-involvement. The speaker wants to reach out and help to express neighborliness, caring, and friendship. The fourth (around 20%) is

HubSpot Web-based software product was a complete inbound marketing system designed to help business attract prospects, quality their potential, and convert them into paying customers (Steenburch, Avery, Dashod, 2011). Moreover, HubSpot users friendly product allowed even those who were not familiar with the web 2.0 to build and manage a thriving in bound marketing program ( Steenburch, Avery, Dashod, 2011).

HubSpot is a web-based software company based in Cambridge, Massachusetts that helps businesses succeed in the digital age by eliminating the mismatch between shifting consumer trends and traditional outbound interruption-based marketing methods. The problem with the latter method stems from many having learned to effectively tune these out. HubSpot’s core competency stems from their powerful, easy-to-use, and integrated set of applications that businesses utilize to capture key customers through inbound experiences that are personalized, helpful, and relevant. While HubSpot operates as a marketing automation software firm, it doesn’t fit neatly in the online marketing space as do traditional companies such as Eloqua and Marketa (Case: Exhibit 4). Nonetheless, the company delivers a user-friendly and complete marketing platform that helps their customers get found, generate relevant leads, then nurture these leads until they’re ready for sales.

generate the content. Users can create the content. It’s no more one side information, but

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

With the emergence in technology companies are going through dramatic transformations and are now adopting a direct marketing approach. Direct marketing is the ability to connect directly with targeted consumers on a one-to-one interactive basis. It has also created many benefits for buyers and sellers. For buyers, direct marketing offers a wide selection of products that a store possibly could not hold all of these items. Through technology customers can look at product descriptions, images, customer feedback, and ratings before actually buying the product. This has created a system for a consumer that is convenient, easy, and private. Since online marketing is the fastest-growing form of direct marketing it has forced eBay to find success where they know they can win. The internet has fundamentally changed customers’ notions of convenience, speed, price, product description, and services (495). For sellers, through direct marketing they can find out about customer’s needs, personalized products, and services to match their tastes (496). In turn, customers can ask questions and volunteer feedback. It also offers sellers a low-cost, efficient, and speedy alternative to broaden their markets regionally and globally. Finally ongoing adjustments to prices and programs create greater flexibility within the company. In just this little period of time, direct marketing has become the primary approach and constitutes a whole model for doing business. Worldwide there are 2 billion

This media plays an important role in online marketing and is an ideal medium through which an SME can acquire, nurture and increase leads. It also allows you to engage with your customer base, while expanding it through referrals and recommendations.

Internet is changing the way consumers shop and buy goods or services and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby, reducing the price of their products and services in order to stay ahead in highly competitive markets. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities, Many experts are optimistic about the prospect of online business (Shergill and Chen, 2005).

It’s obvious that in today’s world, an online presence (website and/or blog) and social media are essential elements of any marketing strategy. It’s how you get noticed by the most people in today’s hi-tech world.

The use of as a channel of promotion management in the developed world had gained rapid growth in the past two decades. Since the introduction of the World Wide Web (WWW) and development of browsers, the internet has become a popular platform for commercial transactions. The business world has become extremely competitive and there is a need for businesses to adopt new technologies in order to be competitive. The main difference between internet based marketing and ordinary marketing is that the internet is founded on abundance while the real world business is based on scarcity. The introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business.

One of the major forms of marketing is internet marketing. This paper will evaluate and analyze internet marketing in United States of America. The paper will discuss the challenges faced by internet marketing and advantages enjoyed by internet marketers. In addition, the paper will also analyze who are targeted for online marketing.

Communication is another important factor that needs to consider for building relationship with customer and make them loyal. Communication needs to be two way between customer and company. Social media platform has enriched communications among people. Therefore, it has open up new opportunity for companies to interact with customer more. Companies can open up their page to increase interaction with the customer on social media platform. On the other, customers also interested to interact with brands page and know brand their opinion, thoughts and views. According to (Nduisi, 2007), state that communication is the important way to build awareness, understanding customer preference and motivate customer to make them loyal to the company. Communication is an interactive dialogue between company and its customer. Some scholars underscored significance of communication of building relationship with customer. However, it has been now turn into an indispensable part of customer loyalty or retention strategies because of technological evolution. Social media platform has open up opportunities both for customers and brand to communicate at any time, at any cause. ‘Customer and brand relationship can be improved by improving relationship quality and also help to build long lasting relationship” (Jaya chandra, 2005). In (2012, Kavah, ), has developed a new model where he uncovered that among trust, commitment, satisfaction, purchase intention, communication has

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online