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Internal Communication, An Organization 's Performance And The Strength Of Its Organisational Culture

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EXECUTIVE SUMMARY

Since December 2012, Woodbridge Insurance has invested substantial time, money and effort into revitalising its organisational culture. In implementing this fundamental change, the Head Office in New York has acted in accordance with research that suggests a positive connection between a company’s performance and the strength of its organisational culture (Clampitt, 2010, pp. 73–74; Fortado & Fadil, 2012, p. 288).

Moreover, the global employee survey that formed the basis of this cultural shift uncovered values that were typical of a human behaviour approach to organisational communication (Shockley-Zalabak, 2006, p. 67); a theoretical viewpoint that considers effective communication as central to an organisation’s performance (Shockley-Zalabak, 2006, pp. 78–79). Consequently, in the wake of the recent organisational changes, a thorough evaluation of the internal communication practices is required.

This report therefore proposes that a communication audit be conducted focusing solely on the Australian region business.

CONTENTS

EXECUTIVE SUMMARY..................................................................................................................................................... 2 CONTENTS ............................................................................................................................................................................. 3 INTERNAL COMMUNICATION — AN ANALYSIS BASED ON THEORY

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