Chick-Fil-A Case Study

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

Performance Management is a process for establishing a shared understanding about what is to be achieved and how it is to be achieved. It is an approach to managing people that increases the probability of achieving success. In regards to the definition, Chick-Fil-A has a consistent and calibrated performance management process. They have been focusing on how to develop enough leaders, fast enough to create healthy growth. Leadership is the main part of the company’s success formula. They have a do-it-yourself leadership development culture.

On Friday, December 4, 2015, I was dispatched to 3912 N Roxboro St , Chick Fil A in reference to a fraud call. Upon arrival, contact was made with Mr. Austin Franks, the store manager.

For this paper I choose a well know fast food restaurant, which is “Chick-fil-A”. Chick-fil-A is a restaurant that they focus on all ages, and any kind of people. On March 25, I personally went to the “Chick- Fil- A” that located beside the Pasadena City College and observe. Chick- Fil- A is a company that tries to focus on every age as possible as they can, even though the price that they had marked is high than the McDonald, Jack in the box, etc... but they are giving costumer the better quality of foods. However when I site down and observe I found out there are few families with kids, old people, students, and businessman, etc…. Moreover, Chick- Fil- A had chosen a great location to locate their restaurant, beside the restaurant, which

According to the Chick-fil-A Team Member handbook, “... we strive to maintain an atmosphere of hospitality for all customers. We want to create a pleasant experience for all who visit our restaurants. We maximize the opportunity to build the business and to positively influence others by creating a welcoming environment. We are hospitable to all customers.” Employees are specially trained to provide a favorable experience when handling visitors or long-time customers. Chick-fil-A began in 1946 in Hapeville, GA, when Truett Cathy opened his first restaurant, Dwarf Grill. Credited with inventing the original boneless breast of chicken sandwich, Mr. Cathy founded Chick-fil-A, Inc. in the 1960s and pioneered the establishment of restaurants in shopping malls. The first Chick-fil-A restaurant opened in a mall in suburban Atlanta in 1967. Starting then, Chick-fil-A has steadily grown to become the second largest quick-service chicken restaurant chain in the United States, with more than 1900 locations. Many reviews on the dining experience are 3.5 to four out of five stars. Based on 91 reviews from Consumer Affairs dot com, the average rating was four out of five

The United States government has passed 81,883 rules over a nine year span according to audiotech.com. All the regulation passed the last nine years cost the average business owner with about twenty employees over 212,000 dollars extra per year. In total American business owners had to pay over $1.75 trillion to comply with government regulation. The involvement of government in business operations is becoming counteractive. It should be up to the business owner on how he would like to promote his business because it’s his investment that is being but at risk. The government has increasingly been interfering and passing laws on how businesses should operate, from smoking bans, medical coverage too how a business can hire or fire people. The government shouldn’t be so involved on how business operate to include the processes of hiring and firing employees.

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

Chick-fil-A competitive advantage is their religious belief that they implement in their business decisions such as being closed on Sunday’s. Many religions see Sunday as the Sabbath. Sabbath meaning resting day. The Bible states, “The Sabbath is commanded by God to be kept as a holy day of rest, as God rested from creation” (Exodus 20:8 The Old Testament). Even though Chick-fil-A is closed on Sunday’s they make more being opened 6 days a week then their competitor KFC make being open 7 days a week (Peterson, 2015).

Chick fil A takes pride in their corporate strategic focus, they strongly believe customer is the king and they differentiated themselves among all the quick service restaurants. Appraising the effectiveness of chick fil A strategic leadership is based on 3 core values. I am going to discuss the effectiveness of Cathy and his sons in their roles as strategic leaders of the organization below:

Organizational culture is what said to be the driving force of shared assumptions, values, and beliefs that govern the way people within organizations behave. These patterns of behaviors shape the environment within the company in a manner that norms and values are communicated. Culture is driven by the leaders within the organization and is usually a part of the organizations strategy. As any other aspect of a business, the culture can hinder or enhance the performance of the organization. According to Burke (2014), every organizations component and activity in one way or another reflects the organizational culture. When used in conjunction with the organizations strategy, creating a culture can deliver lucrative services based of the energies from the staff and employees. Creating a culture identifies elements that align operational practices that articulates behaviors creating either a positive or negative environment. In this paper, we will first discuss Gaylord Palms Hotel organizational culture as well as their associated values. Additionally, we will analysis the requirements to create an effective culture within an organization. Lastly, we will analysis specific characteristics of Gaylord Palms culture.

Even if the company follows religious rules, and admits to follow them, it has to stay neutral on sensitive questions. For example, some time ago, the founder of the company, Truett Cathy said that “you don’t have to be a Christian to work at Chick-fil-A […] we ask you to base your business on Biblical principles because they work”, (The Economist, 2012). There is no problem with this type of declaration because it stays neutral even if the founder admits that she follows some religious rules, she did not neglect or offense anyone, also because she provides a clear explanation of the reason behind this policy. And her son should have act in the same way, in staying out of this debate because the business in itself does not have any implication with it, it is only a personal

Organizational culture could almost be considered the roots of a company. The way a company’s employees think, the way the customers feel, and the company’s decisions are made are all based around the culture that the company has laid for itself. An employee’s values, thoughts, and actions should reflect those stated in the company’s mission. Southwest Airlines and American Airlines, while both attempting to create a culture that is comfortable and pleasing to their

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

“An organization’s culture may be one of its strongest assets…,” (Principles of Management p. 184). Culture at the Lincoln Electric Company exemplifies this statement, and has since 1914. The Lincoln brothers’ attitude towards the employee has helped skyrocket this once small company to the powerhouse that it is today. Examining this outcome oriented company yields a perfect example of how a strong culture can add to the overall bottom line.