How Advertisements Are Effective Or Not Towards The Audience

Some may remember when the NHS health campaigns were exactly that; health campaigns, not commercials. Their primary objective was to inform the audience of the dangers of smoking and drug

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

In the advertisement it is said that, “smoking causes wrinkles which age you prematurely”, this is logical fact because the nicotine causes different effects to the body both internally and externally. The FDA’s campaign with anti-smoking shows logical because it establishes logos through facts when it comes to regarding people’s health and smoking damaging effects. When it comes to the effects of smoking there are thousands of studies conducted regarding the effects on a person’s body. When information comes from a government agency along with proven medical advice it is considered to be inarguable which allows the audience to see the logical approach of the advertisement. People cannot argue with scientific finds, so when it comes to the “Real Cost” of smoking, the CDC does exactly what the campaign aims to

Perhaps you have seen one of The Real Cost commercials on television. A girl peels her skin off to pay for cigarettes, a bunch of monsters leap into a boys mouth, and kids come up with any reason not to smoke. This along with several other commercials created by the Food and Drug Administration are played to warn others of the harmful side effects of tobacco. A science class watches as the teacher dissects a hideous creature while listing off several chemicals. The commercial ends with “If cigarettes looked as dangerous as they are, you’d run like hell.” This is the commercial that will be examined in the duration of the paper, what makes it so powerful? And are people listening?

The Camels cigarette ad to influence smokers to try a “fresh” cigarette, Camel sponsors would use real cute and catchy phrases or jingles or even doctors to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies which was a form of entertainment. It was common in the late 1920s and early 1930s for tobacco companies to enlist "throat specialists" as endorsers of their products. This tactic “informed” their audience that it was safe. The second ad that’s being publicized is a CDC ad that is supposed to shock your everyday viewers and smokers. This ad was pushed forward to persuade people to not smoke and with these tactics to scare the viewers to show how dangerous smoking really is. The ad shows a

According to the Centers for Disease Control and Prevention, “Every day, 3,800 youth younger than 18 years smoke their first cigarette.” Although smoking may appeal to many as a favorite pastime, it leaves drastic effects on a person’s health and everyday life. The Real Cost, a company who demonstrates the catastrophic effects of smoking, expresses this point in two of its advertisements. The Teen Vogue advertisement from 2015 features a female in her teen years displaying the short-term effects of smoking; however, the Seventeen ad from 2017 reveals the long-term effects. While both advertisements warn consumers of the dangers of smoking, the Teen Vogue ad relies on the emotional appeal of fear, whereas the Seventeen ad uses clever text and

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

“Smoking is the number one preventable cause of death in the U.S., killing over 1,300 people per day.” (ALA). I chose to talk about the harmful effects of tobacco products. The commercial from the Centers for Disease Control and Prevention (CDC), because I think it greatly identifies the harmful effects of smoking tobacco. This commercial shows a women that was a former smoker, and the effects she deals with now.

On June 22 of 2010, over ten years of intensive planning from the FDA would finally result in the extensive regulation of the $89 billion tobacco industry. Although the newly created laws could not illegalize nicotine or tobacco, the FDA was given vast authority to regulate the ingredients in tobacco products as well as the way they were sold, distributed, and marketed (lawpublish.com). Now when viewing a tobacco ad in any form, any individual would obviously be capable of seeing the negatives and health risks of the product. Recently, skeptics have been raising question

According to ScienceDaily, Anti-Smoking campaigns aimed towards kids are most effective when convincing youth that their friends are listening to the ads (1) . While outdated and ineffective ads focus on telling individuals to avoid tobacco or die horribly, Hye-Jin Paek, assistant professor at UGA College of Journalism and Mass Communication, says new advertisements across the world focus on changing the social norms surrounded by smoking. Instead of an ad saying “every cigarette you smoke takes nine minutes off your life,” these billboards could read “over 66% of Kentucky's high school students are smoke free.” This is a great example of a shifting focus from health risks associated with tobacco to how a young adult's peers feel about tobacco. A social standard is set for high school students when ads clearly state that the vast majority of teens aren't smoking.

Online campaigns such as theTruth.com have developed modern and creative ways to bring awareness to the hazards of smoking among the teen population. Their funny yet informative commercials are aired on popular national networks such as MTV, BET, Comedy Central and Cartoon Network’s Adult Swim program ("truth - #FinishIT," 2016). The campaign targets their audience on social media outlets as well including Facebook, Twitter, and Instagram. The campaign works to heighten awareness that all tobacco ingestion is harmful to health including flavored cigarettes and hookah smoke. TheTruth.com reports a reduction in rates of teen smokers and attribute their success to strategic marketing to the demographic in their “own element” (media) ("truth - #FinishIT," 2016). Peer and parental influence effect young adult’s decisions on either cessation or continued smoking (Chassin, Presson, & Sherman, 1984, p. 380). Young adults that have fewer friends who smoke lean toward cessation versus teens that have both parents and friends who smoke

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.

Television, newspaper, social media; no one can escape advertisements. They consume our world and affect us everyday. Persuading, grabbing attention, or enticing their audience to buy explains the overall goal of advertisers. In an ad published by the Network Advertising of Mumbai, India in May 2010, it uses the model of persuasion to discuss a highly controversial topic. By using a visual that involves a little boy trapped inside the two fingers of a smoker, the Network Advertising of Mumbai, India uses this image as an attempt to convince smokers that smoking becomes only a “pleasure for you,” but “poison for your family.”