preview

Health Promotion Model Analysis

Decent Essays

Integrative Review of the Health Promotion Model Researchers determined long ago the importance of creating a model that promotes health, health literacy, and positive changes. The Health Belief Model (HBM) was created in the 1950’s to explore preventative measures for disease (Pender, Murdaugh, & Parsons, 2015, p. 29). At the time, officials were concerned about the spread of communicable disease and certain cancers. The theory assumed that individual behaviors were based off negative and positive sources regarding a specific change (Pender et al., 2015, p. 29). This means that patients have a degree of perceived susceptibility that causes them to evaluate the positive or negative effects of changing the behavior. If the threat is low, …show more content…

The purpose of the campaign is to make the benefits of quitting, or not starting to smoke, outweigh the social benefits of smoking. To do this, the campaign exposes the threat, makes the benefit of not smoking apparent, and limits the barriers by making smoking look undesirable. Cowell, Farrelly, Chou, and Vallone, (2009) found that the campaign did increase anti-smoking beliefs in youth overall (p. 75). They also determined, however, that African Americans were less likely to be influenced by the campaign, which infers that the barriers in this community outweigh the benefits, or that the perceived threat isn’t large enough to initiate change. This research is an excellent example for how powerful HBM is when creating awareness and changes in …show more content…

Education may be a barrier, but is easily remedied. More concerning barriers include socioeconomic status, demographic differences in perceived information, and accessibility of the program. Lee, Stange, and Ahluwalia (2015), reported that Korean American immigrants had much higher levels of breast cancer screenings when they had few barriers and higher confidence in the procedure (p. 455). The largest barrier for these women was socioeconomic status that resulted in lack of a primary care provider (Lee et al., 2015, p. 455). Thus education though a primary care provider would be ineffective in increasing screening for this subgroup. Similarly, a study about hypertension among the Hmong community indicated that without proper research into the cultural habits of the sample group, accurate methods to educate about threats and susceptibility would be ineffective (Murphy Thalacker, 2010, p. 542). In order for the HBM to be successful, a careful look at the target group is necessary before implementing any

Get Access