Health Promotion Approach Analysis

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

The concept of health promotion has emerged with the increasing realisation in society that our health is one of our most valuable personal assets, as well as an asset for society (Crafter, 1997). The Health Promotion Agency (2008) describes health promotion as a process enabling people to

This means attempting to reduce the levels of ill health, by introducing new programmes which identify people as being at risk of a condition and engaging them with preventative programmes. For example a programme that the government and the NHS do is to get people tested for HIV and provide them treatment. For people who don’t have HIV they can be given a free vaccinations, so they don’t get affected by the disease. Also another example is a doctor identifying someone with diabetes because of their obesity, which then they referrer you to a weight management programme for support in losing weight and sending you to a gym with others in the same programme. There are also adverts like Stoptober to help stop people smoking.

Health Promotion This is the process of allowing people to have more control over their health as this will help improve their health and well-being. It focuses on individual behaviour towards a wide range of social and interventions. Health promotion is how health is shown for example to challenge obesity change 4 life is used so people can have a guidance on how to make their lifestyle healthier. It also shows that health promotion is aimed at individuals whose health is at risk from any diseases from lifestyle factors, which lets individuals take control over their health. By being able to have control over their health it shows individuals what may have happened if nothing was done of it

The individual level of health promotion is based on the Ottawa charter action area ‘develop personal skills’ through education and social development an individual is more inclined to seek health promoting behaviour and make more informed health choices. (Who.int, 2016) An example of this is the Australian guide to healthy eating which provides individuals with guidelines on how to make good informed choices when it comes to healthy eating. (Anon, 2016)

patient that has CHD, (Coronary Heart Disease) and explore the psychological approach to altering the patients perceptions of health promotion, and interventions that are used to facilitate a better quality of health. The author will also examine public health legislation on current health and social care provisions, and evaluate the role of models of health within diverse promotions in practice.

The function of a health promotion brochure is to present information to the community on different topics with the intention of improving the health and well-being of individuals through the implementation of health education. In order for a brochure to be effective, the message must be clear, precise, and totally understood by the individual. Some health promoting brochures can provide incentives to maintaining wellness promoting behaviors. Brochures outlining strategies for preventing diseases such as diabetes can provide information to attain a stable lifestyle. The information however, has to be properly presented to get

The Ottawa Charter for Health Promotion, 1986, defined Health Promotion as being ‘the process of enabling people to increase control over, and to improve, their health’. There are three key approaches to HP. The first one looks at population subgroups. It is well documented that not all cultures view health as a prime goal. For example, an addict will chose to facilitate his habit over basic sanitary and physical necessities. The ‘population subgroup’ approach looks to focus on targeted solutions for smaller groups

Health promotion is a process, which encourages individuals to increase their knowledge through information and individual choice to recognize and improve their health (WHO, 1986).

The issue of attempting to improve health promotion is that of receptive audience. Without drama and entertainment the general public is rarely interested. The lower income people targeted by program

Health promotion is utmost important to optimize and or to ensure a globalize good quality health. It is a multifactor approach and moreover the health care costs can be reduced to a great extent. Thus today’s bad economic condition can be changed greatly. This enables every individual to function effectively and appropriately. It is necessary to explore concepts of health by interactions between physical, social, psychological and spiritual aspects of life.(Edelman 2010). To prevent further progression of diseases and various opportunistic infections nurses should implement multiple health education strategies and teaching styles. While assessing the patients and their families, present health status, their education, economy, supportive systems, learning skills and its strategies all have to be taken in to consideration. Furthermore implementing primary, secondary and tertiary preventive measures to promote health of all populations in every country thus globalize health promotion is achievable. By considering various aspects of health promotion, evaluating the effectiveness of assessments

The World health Organisation says Health promotion is a method using an assortment of social and environmental interventions to support individuals in managing and improving their own health. (WHO, 2016).

The World Health Organisation - WHO (2015) defines Health Promotion as fundamental discipline in disease prevention through social /environmental intervention, health education and behaviour change towards health. This description coincides with Dahlgren and Whitehead’s Social Determinants of Health (1992) where the individual’s health is not only limited to medical factors but it is largely influenced by lifestyle – rooting from its social factors from familial, societal to national level. In this regard, the vital role of the nurse as a health promotion practitioner is to uphold individual’s autonomy by increasing their knowledge about how the body functions to prevent diseases and making them aware of how the healthcare

Promoting a healthier lifestyle using campaigning and advertising methods is something that health promoters advocate. Health promoters try to use all resources to help with their campaigning of promoting healthy lifestyles in our society today. They focus on providing the information to people by using social media, TV, articles, pamphlets etc. They also help with the planning and developing of health educated programs to enhance the knowledge of individuals. Building community coalitions to assist in implementing education programs for communities is another aspect of the health promotion field. They work with communities trying to implement positive changes and to improve existing guidelines concerning health related

Current attitudes towards health promotion in young people are significantly understood by the importance of the determinates of health such as income, level of education, cultural beliefs, geographic location and employment. For an effective long term outcome on health promotion it involves several approaches to bring about this change. This includes lifestyle and behavioural approaches, public health approaches and preventative medical approaches.