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Hard-Learning Behavior According To Hofstede Insights

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become successful. When the children become young adults, they are more likely to focus on their careers and are less likely to focus on their health and well-being. Thus, hard-working young adults that smoke may be stubborn when it comes time to change a learned behavior. Italy has a high uncertainty avoidance on the Hofstede Insights country comparison chart, according to Hofstede Insights. A country that has a high uncertainty avoidance tends to have an elevated amount of anxiety and stress. People that live in this type of culture tend to act more irrationally. Additionally, they are more conservative and are hesitant to change so that this factor may be a hindrance to the campaign. This type of behavior may influence the outcome …show more content…

By the time individuals reach the age of 18, chances are they have already experimented with tobacco products. Some of the diseases and health risks associated with smoking are coronary heart disease, multiple forms of cancer, stroke, chronic obstructive pulmonary disease, asthma, and premature birth. Some of the previously mentioned health risks could be reduced through smoking cessation. A successful smoking cessation campaign would allow former users of tobacco and their families to live a longer and healthier life. The principal message the EU Anti-Tobacco Campaign is trying to convey to its target audience is that smoking cessation will prolong your life. The target audience will be young adults between the ages of 18 to 35. The intercultural campaign will promote a six-month smoking cessation program throughout the European Union targeting two countries. The European Commission and our firm, International Public Relations, will focus on the nations of Italy and Denmark. A variety of strategies will be needed to prevent young adults from starting tobacco products and to assist in the cessation of tobacco products. The campaign will provide smoking cessation resources to individuals using tobacco products. The resources will include locations for behavioral counselors that can assist smokers in their quest to quit. The counseling

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