Fiji Water Essay

This marketing plan has been designed after a keen analysis of the market and examinations of the marketing research so as to develop products, which satisfy the market needs. The mission of the company is inspiring others through the brands offered. Secondly, the company has an objective of making a difference in the market through the creation of value centered products. The product being marketed is the Waters Bottling Company’s soft drinks.

“The fact of the matter is that today, stuff-selling mega-corporations have a huge influence on our daily lives. And because of the competitive nature of our global economy, these corporations are generally only concerned with one thing…the bottom line. That is, maximizing profit, regardless of the social or environmental costs.” —David Suzuki

d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money.

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

Most commonly known for its business in selling Fiji Water, Fiji has much more to offer than a bottled beverage. This tropical country, located within the South Pacific Ocean, is composed of hundreds of differently sized islands, which are populated with multiple ethnic groups. With its lively culture, beautiful land, and warm, welcoming climate, this country is an ideal destination spot for tourism, and attracts people from all over the world. Furthermore, as a country with a rich history, a diverse civilization, and features like no other, Fiji stands out as an interesting place in our world today.

FIJI Water LLC is a U.S. based company, that market its famous brand in more than a dozen countries out of its bottling plant located in the Fiji Islands. The product concept was developed in the early nineties by David Gilmour, the Canadian-born owner and founder of Fiji’s renowned Wakaya Island Resort.1

Purpose of this project is to study the opportunities in Pakistani market for “Vitamin Water”. Vitamin Water is a world renowned brand. Marketed by a well organized multinational company which operates almost all over the globe. This is the first effort in Pakistan to market this product. Vitamin Water is recognized

Also, it was available online within the U.S. In Fiji, the product was available only through Coca-Cola Amatil. The focus of the product was on the U.S., so they made it easier to consumers to find it. Moreover, marketing was one of the important elements as well. To build an image, to show the uniqueness and class of the product. It started with just some advertisements on magazines; but the product achieved growth, through word-to-mouth advertisements, target sampling and free product placements. It got famous among celebrities that also showed the luxury of the product. In 2007, the company launched a new marketing campaign, with the objective to show consumers the benefits of the FIJI Water. They used integrated marketing communication approach, which is a strategy designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Therefore, that's how FIJI Water was successful, with all these points stated above; with marketing having an important role in it. (Lamb, Hair & McDaniel, 2012)

In my project I put different brands of water into identical cups and ask my participants to put them in order from best to worst after trying each one. I hope to learn if manufacturing water a different way affects the taste of the water. I wanted to do this project, because when you think about water you don’t think about different kinds of water so this project opens your mind to just a daily need.

In the first instance, there are abstract brand elements. As VOSS claims itself as a premium product, it has to insist on their immaterial values and symbolic personality to lead to exclusivity and justify their price positioning. So let’s start with the value system, which is important to make consumers interested in the product/brand. VOSS has three “official” values which are Purity, Distinction and Responsibility. VOSS water is extracted from an artesian source in Southern Norway which produce naturally pure water (VOSS World). It sets itself apart by its sober and trendy design and its selective distribution. The brand affirm that they maintain 100% of carbon neutrality because they take “environmental-friendly measures” (VOSS World). So, to link this with brand equity, these values allow to enhance brand associations. Indeed, consuming VOSS make consumers feel better because it’s perceived as healthy and the brand is environmentally concerned. But, it has something more, because the brand also focus on the distinctive dimension with their design and distribution to catch consumer attention and differentiate itself from the competitors. The brand achieve then to position itself as a premium brand.

The country I chose to do my report on is Fiji. I don’t know much about the country, but I like to drink Fiji water and I know it comes from there. I also think the name Fiji sounds pretty cool. I learned that Fiji was originally named “Viti” but when the islanders were pronouncing it, it sounded like ”Fiji”, so that is how it got recorded.

Fiji Water has no doubt, got great marketing and business minds such as their owners Lynda and Stewart Resnick and the founder, David Gilmour. They even fooled customers into paying more by making their bottles square shape which presents a more fancy object that appears to cost more money but in reality cost ass much as any old bottle of water, especially with their vow to reduced their packaging use by 20 percent. They even have a plan for the "Eco-friendly" consumers in mind with their "Fiji Green" in which they claimed that by drinking their water, consumers are

The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US. If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry.

Bottled water is a great way to promote marketing. Some will say that marketing bottled water is a waste of money, or that Americans should be spending their money on something more important. “According to the Beverage Marketing Corporation (BMC) and Kantar Media Intelligence, advertising expenditures for the entire bottled water industry totaled only $61 million in 2013” (IBWA). The beauty of bottled water is it is partially self-promoting. Most Americans know when they buy bottled water

Clean water is a necessity to live well on our planet there for the teaching resource described here will be one that can show how our plants help keep our water clean, making the purification easier for human consumption, the container that holds the grass or plant life will drain water out that looks a lot clearer than the container with just dirt, showing just one of the ways of how important plants are to keeping us alive and healthy.