Fiji Water And Its Impact On Fiji

This report assesses the potential internalisation of Vitel Water’s prill beads into either the Vanuatu or Kiribati markets. Clean drinking water is scarce in both nations but they offer different advantages and risks. The purpose of this report is to assess the best market fit for the product.

Based on the results of your experiment, what major differences, if any, do you notice between the Dasani, Fiji, and tap water?

When working for a company or any business for that matter, It’s important that you allow yourself to take in constructive criticism from consumers, in order to make your business more successful. Yes, everyone has Consumer’s right, meaning that you have the right to be heard, the right to environmental health, the right to service, the right to be informed and the right to choose what you buy. Consumers Association of Penang. (n.d.). Retrieved September 20, 2017, If I was to work at the public relations department at one of the water bottle companies, I’ll respond by telling the consumers that drinking bottled water has its perks. Say you were traveling aboard, drinking tap water is not the safest

The quality of water however falls solely on humans, who are the number one hazards to the precious water we have become so addicted to. The obligation for safe, clean, drinkable water is an individual responsible; if you die or fall victim to dehydration the blame falls on the suffering individuals. That being written, no person should have the right to revoke water from anyone. If an organization has taken it upon themselves to treat, facilitate, and distribute water in return for some compensation then any persons may purchase this service so long as the required payments are being

Author Michael I. Niman is a professor of journalism at Buffalo State College. In his article “Bottled Insanity," Niman claims that the rage for imported bottled water is unnecessary. Niman argues that people in America are “mad” for Fiji Water because they are “being sold a fantasy. A moment in Fiji. A taste of Fiji”. The author describes how this craze for “designer water” is negatively effecting our environment. According to the Niman, to transport a bottle of water from Fiji to Western New York State requires packing the water into cardboard boxes made from rain forest trees, loading the bottles onto trucks that require gasoline that are driven to a cargo ships powered by fossil fuels, which are then shipped to The United States, and again loaded onto trains and trucks and transported all across the country, then from the warehouses the bottles are delivered everywhere you buy Fiji Water. The author supports his claim that this infatuation of “designer water” is “bottled insanity” by informing the reader that this process “threatens the very existence of the tropical paradise” because of how it is negatively effecting Fiji including the island’s “chronic water shortage”. In continuation, Niman brings up the fact that where he lives, in Western New York State he is fairly close to both the great lakes and Adirondack mountain aquifers. In addition, the author reveals that his region already has “some of the best water on the planet”. Overall, according to Niman the

It is safe to presume that children are our future, wherever they are or wherever they come from. Children from every corner have made an impact for others all over. I decided that I had also wanted to make an impact for those around me in my community and outside of it. I hope to make a change and better the children outside my community so that they, too, can make a change to better those around them.

- Fiji population pyramid is more of a triangle while Australia has a bulge where the baby boomers are.

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Around the world people are suffering from the problem of having a safe and clean water, there are more than 633 million people lack access to safe water. Remote countries in Africa are mostly the victim of having unsanitary water sources.

Also, it was available online within the U.S. In Fiji, the product was available only through Coca-Cola Amatil. The focus of the product was on the U.S., so they made it easier to consumers to find it. Moreover, marketing was one of the important elements as well. To build an image, to show the uniqueness and class of the product. It started with just some advertisements on magazines; but the product achieved growth, through word-to-mouth advertisements, target sampling and free product placements. It got famous among celebrities that also showed the luxury of the product. In 2007, the company launched a new marketing campaign, with the objective to show consumers the benefits of the FIJI Water. They used integrated marketing communication approach, which is a strategy designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Therefore, that's how FIJI Water was successful, with all these points stated above; with marketing having an important role in it. (Lamb, Hair & McDaniel, 2012)

In fact 22% of test water bottle brands had chemical contaminants higher than the state limit (ABC, 1). So why do Americans think bottled water is so great? Maybe it’s because of how much companies advertise the product, advertising expenses for bottled water totaled $61 million in 2012 ("International Bottled Water Association" 1). Whatever the reason may be, bottled water is the second most popular beverage in the U.S.A., and more and more bottles of water are being produced and distributed this very second.

The country I chose to do my report on is Fiji. I don’t know much about the country, but I like to drink Fiji water and I know it comes from there. I also think the name Fiji sounds pretty cool. I learned that Fiji was originally named “Viti” but when the islanders were pronouncing it, it sounded like ”Fiji”, so that is how it got recorded.

Fiji is located in the southwest Pacific, south of the Equator. It is an archipelago that consists of 322 islands, 106 of them are inhabited and the rest are natural reserves. Viti Levu is the main Island and it consists of two main cities: Suva and Nadi. Suva, Suva is Fiji’s capital and Nadi is home of the international airport. Viti Levu is home to most of the Fijian population. The second largest island is Vanua Levu and the third largest is Taveuni.

Healthcare is very different as you go from country to country, but they can also be very similar. Healthcare in the US and Fiji are alike, but they are also very different.

Life springs up around water sources. It is no coincidence that some of the greatest civilizations have been build need fertile bodies of water. Known life relies on water to sustain that life. So it is no surprise when a debate arose in 2013 around comments made by Nestlé Chairman Peter Brabeck regarding privatization of water and the fundamental human right to survive from dehydration and illness from non-portal water consumption. Although the context of Brabeck’s comment was taken out of context, issues surrounding the access companies like Nestlé have been given to bottle their water when people do not have access to clean water and droughts are threatening crop production. Adding a price tag is not the answer. The market, both these companies and their consumers have a major role to play in the management of water; a role that requires a change in mindset of privilege many citizen of the United States, and other countries that do not see the direct effects that serious clean water issue have on people that do not have it.