Feasibility Analysis for an Ecotourism Hotel in Costa Rica

Sushilicious is preparing to embark on a new media marketing strategy. The owner, Daniel Woo, has listed several social media websites that will be the backbone of marketing. Also, Woo enlisted the thought of reaching every household in Irvine, Texas by sending out flyers. Both ideas appear to fall in the category of short-term planning, and no long-term solutions have been provided. Yes, Sushilicious has thousands of online fans and followers, nonetheless, trends such as social media are not predictable. Those numbers are subject to drop the moment consumers are pitched a new way to communicate that deems Woo’s chosen marketing method antiquated. As for the flyers, the cost is only 9 cents per piece. The population of Irvine is approximately

Enjoy the great outdoors,The exposers to the fresh air and sun and being able to know what in the water.

I am drawn to the thought that vacationing is a way of making everlasting memories, in addition to encountering many diverse cultures around the world.

The recreational focus of the island remains on passive, nature-based activities. Guests enjoy swimming, snorkeling, scuba diving, sunbathing and picnicking. Boating and kayaking offer views from the water. And, overnight dock accommodations for boats allow camping on your vessel. Plus, the treat of stargazing unobstructed by artificial lights is breathtaking.

In turn, this allows the visitors to experience the natural beauty, charm, and spiritual significance of the “true world” in almost the exact same light as even the earliest of environmental philosophers, such as Henry David Thoreau. Being exposed and actually walking through these lands allows people to go beyond their desktop screensaver aesthetic admiration for the natural world and really connect to and feel in their own individual way the majestic powers of the wild. One example, among many, of these powers would be the opportunity for extreme solitude, time for personal reflection, and an outlet for escape. The benefits of such introspection could entail an increased sense of vitality, self reliance, confidence and moral strength. “New Englander Joseph Knowles proposed setting aside ‘wild lands’ and establishing outdoor communities where Americans could retreat from the ‘commercialism and the mad desire to make money that have blotted out everything else leaving us not living, but merely existing.”’ There are no advertisements trying to persuade one to buy this, or upgrade to this new form of “must have” technology in the wilderness. There is no boss or professor demanding work or assignments, there is just pure bliss. When people get out and really smell the pollutant free fresh

It is accessible and so convenient. Immerse yourself in nature and experience a multitude of unforgettable activities. Ranging from shopping or exploring, relaxing or touring. No doubt, it is a place to experience an ideal adventure of your

Another country that has significantly embraced ecotourism is Costa Rica. A tiny Central American country located just a few hours’ flight from the United States, Costa Rica rapidly transformed to a green destination, and in 1992 the U.S. Adventure Travel Society declared Costa Rica “the number one ecotourism destination in the world” (160). Its success finds its root in a mix of positive conditions that most of the other ecotourism sites lack, varying from a stable democracy to the abolition of the army, and including one of the highest standards of

From the moment I set foot outside San Jose Airport, I knew this trip to Costa Rica would be an amazing experience. Mountains which surrounds the airport was breathtaking and signaled the great experienced that was in stored for us. Our tour guide Daniel was very helpful and explained in vivid detail about the surroundings. The environment resembled very much about my home country Sri Lanka, and it gave me an overwhelming feel of happiness, almost like I came back home. I was feeling a little sad because my roommate Shannon missed her flight, but on the way to the hotel, Dr. Rhodd announced that she would luckily be joining us the next day.

Despite Cabo San Viejo’s (CSV) start in the late 1970s as a “fat farm,” catering primarily to women, the resort is now operating in a more niche and exclusive market, providing for guests who are largely affluent with high expectations for the service. In terms of pure demographics, the business welcomes 3,500 new guests each year. Between new and repeat customers, 70% to 80% are female. In the high seasons of winter, spring and fall, the average household income (AHI) exceeds $150,000 for 82% of guests; in the summer an AHI greater than $150,000 applies to 59% of guests. Most customers live in California and the West coast region and are in their 40s or 50s. It is interesting and should be pointed out that between 1992 and 2004, CSV’s average customer age has increased by 10 years of age, from 47 to 57. Behaviorally, up to 70% of new guests became aware of CSV via word of mouth, while 30% visited as a result of travel agent referrals. The most common reasons for patronizing CSV (regardless of frequency) are rest, a healthy vacation option, fitness vacation option and spa activities and offerings. The average guest takes 3 to 4 vacations per year and first time guests returned to the resort within six years at a rate of 32% and 62% of initial return visitors returned again within 6 years. The two most common reasons for customers returning are health benefits (35%) and a great overall vacation (30%). CSV

It lists the various types of vacations available, along with whatís included in each trip package. The ad is giving the students a chance to escape and get away from the stress and work and enjoy a weekís worth of fun and ìadventure.î The beach snapshot in the background attracts students to a week of freedom, relaxation, adventure, peace and independence. Here, both hierarchy and pastoral feelings are represented (Student Travel).

The utilization of nature has increased due to human amendments of trails and parks. Mackinac Island, a charming tourist island in Michigan, boasts a system of trails and amenities that have attracted many people to get out in nature. Visitors enjoy the beauty of the area, bicycling alongside the shore, hiking around historic sites, and riding horses through the woods. Because

This love for water deepened as our family sojourned from one Naval base to another. Before my eighteenth birthday, I had dipped my toes in the waves at least eleven beaches, from the island of Saipan to the Outer Banks of North Carolina. This mobile childhood sparked a lifelong passion to travel the world, seeking the natural beauty of God’s magnificent creation. Water covers nearly three-quarters of the earth, therefore the opportunities to nourish my soul are more than abundant.

Now, in 2008, this issue is of even more importance, and less of a device to attract business from the environmentally-aware demographic.Guest involvement in a more green hotel environment has become more apparent with a recent survey in the New York Times found that 16 percent of hotel guests chose where they will stay based on the environmentally-friendly options available to them and the practices of the hotel. A 2007, New York Times article titled, “Enjoy Your Green Stay,” states that green options for hotels have become widespread so quickly because of the rising cost of energy. It should be no coincidence that

Marketing to people in the world is done in different ways depending on the demographics. “Demographics underlies almost every marketing program, and is often a source of potent insights and opportunities for marketers (Hiam, 1992).” In society today, the different age groups and social classes of our population are part of the demographics that are considered. The groups are these: the youth market, teens, underclass, baby boomers, elderly and marital status (Hiam,

The days are now longer, warmer - and sunnier. Our thoughts have turned to getting away from it all, excited at the prospect of waking to a new view somewhere else - perhaps in a friendly B&B, a local hotel, or a quaint holiday cottage, hidden down a narrow winding lane beneath the trees. There are those though who prefer roughing it in a tent, and getting truly back to nature - and there are those who prefer the luxury of a caravan, with plug in power, air conditioning and flush loo - and the added option of changing your view as often as you wish.