Examples Of Social Proof

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Introduction: Marketing has become an art form in today’s society, analyzing specifics and how the consumers react to certain goods and services. The needs of consumers are constantly changing, so marketers must study every detail and be able to recognize the changes in wants and needs. Marketers use this data to become “sensitive” to the needs of each group of individuals, appealing to the minorities with said products. Below is a slight insight to what questions and data marketers analyze to make their goods and services appealing to the individual groups.

Specialized products, being marketed to a specific sector, also have a unique opportunity to market directly to a target audience. Being aware of the differences in marketing to mass audiences and the targeting of specific groups, is a valuable arrow in the quiver of a marketer. Comparing the differences in the older generations gives the marketer an insight into how to mass market, while targeting the groups as a whole. There is also an interesting opportunity for the marketer to target a very specific group for specialized products. While the job of the marketer remains the same, the methodology must be different to reach the intended audiences.

In this reading, I will be discussing the different categories in which advertisers have placed consumers to distinguish them from one another using their values, attitudes, and life-style. According to the writer of American culture and advertisement James B. Twitchell, “the object of much consumer research is not to try to twist their feathers so that they will flock to your product, but to position your product in such a place that they will have to fly by it and perhaps stop to roost. After roosting, they will eventually think that this is part of their flyway and return to it again and again” (p. 178). The proposition of stereotyping consumer lifestyles is a very effective way of marketing goods and services. The VALS2 strategy of marketing segment, target, and position used by advertisers is based on research; which means, marketers know more about consumer behaviors than what we think. This is an important issue because it’s necessary to raise awareness in society about the advantages and disadvantages that this can bring. After having evaluated all given points; this article is an eye opener for those who have any doubts about what consumers mean to large companies and advertisers.

To begin, marketing is the process of identifying consumers, and then communicating, and delivering a product or service to them, through effective, advertisement, promotions, branding, sales, and so much more. Marketing and the corresponding marketing jobs which are used to communicate and deliver products and services are not just confined within the world of business. This is because the products and services are things of value that can be offered by any organization such as hospitals through treatments, government through public transportation and even not for profit organizations through donations and relief work for the lower class populations. Correspondingly, both participants from our sample support this secondary finding, where participant

Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer orientated.” Even though it seems obvious, but one uses marketing and determining who the market should include and who to target in marketing. It is important to understand why they need to be targeting and how they need to be targeted to get the most success out of a

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

Today’s consumer markets can be broken down into four main demographic areas: College Students, Millennials, Generation

The social identity dichotomy is the epicenter of perhaps the most prevalent issue in the country today. To put it clearly, what aspects of a person define who they are, and how strongly are they used to shape everything in that person’s daily life? Key groups scaffolding an ugly, extremist version of this outlook are Antifa and the “Alt-Right”. One of the most outspoken leaders of the alt-right, Richard Spencer, is to speak at DePaul University. This is bringing much unrest to the forefront, and numerous student groups are threatening to boycott this event unless it is cancelled. This stubborn behavior is exactly what fuels the unrest in the country. Refusal to be open to other viewpoints and possessing the inability to accept them at face value, then academically refute them, is why our country’s citizens are becoming increasingly discordant. These acute groups cannot be hid from. They must be examined and learned in depth, or it will merely foster into a larger portion of the population, causing people to become hostile more regularly.

Baby Boomers are entering retirement age, and if the market doesn’t strategically focus on this group companies will miss out on profitable growth. Baby Boomer are born between 1946 and 1964 and are approximately 76 million U.S. Consumers. The Baby Boomer possesses 1.2 trillion in annual spending power and control three-quarters of the country’s wealth (Kotler, pg.221). Marketers are beginning to recognize the need to redo product lines to accommodate the massive number of seniors who are about to cross the retirement threshold (Ly). For companies to target the baby boomer, holistic market research has to analyze demographics and buying behaviors to address the needs of this population to gain or attracted loyal consumers.

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Demographic and psychographic information are critical to effective marketing communications. For the owner of a small clothing store, being able to understand who your customers are and how they think is essential to growing your business. We know that you do not have a large marketing budget, so the key marketing challenge is to use your limited marketing resources effectively. This memo will outline to you how demographic and psychographic information can be critical not just to reaching your target customer but to convincing them to visit the store and do business with you.

Demographics are constantly changing and affecting the marketplace daily as they continue to evolve and influence consumer decisions. Factors such as age, race, gender, family, marriage, income, and living arrangements all affect and make up the ever-changing consumer and their buying habits in the US market. “The most rapidly growing age segment in the US, is and will be, 65+” ("Critical Demographic Changes Affecting Marketing" n.d.). The charts show the growth of the population in terms of age group and generations.

Children and youth ages 3-18 are more susceptible to the increased commercial marketing on TV, billboards, and online. Sellers have targeted kids due to the fact that they believe whatever they see and what they are told. They don't understand the persuasive intent of the content they are watching and its hidden messages. On the other hand, teenagers are more skeptical and aware of what commercials are trying to implement. They are the ideal customer since they spend their own money constantly averaging to about 140 billion dollars each year and children under the age of 12 years old spend 25 billion dollars a year (Story & French 2004). Companies try to