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Emr Innovations

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Case 3
EMR Innovations

Table of Contents
Executive summary 3
Introduction& problem /issues identification 4 EMR’s product and how is attempting to market 4
External Analysis 6 Opportunities 6 RV industry 6 RV culture 6 Threats 7 Competitors 7
Analysis and recode current situation 8 Internal analysis 8 RVs internal weakness and strength 8 EMR Innovations internal weakness and strength 9
Marketing Audit 10 RV’s Current Marketing Strategy 10 Main objective 10 Main targets 10 RV’s Problems 11
Alternative Strategies 12 Marketing and distribution of the lock- awn 12
Recommended Strategy 13

Executive summary

Reynolds are a young couple that transferred …show more content…

The end result of decision , will be a marketing strategy which will effectively launch the Lock-Awn product and EMR Innovations.
External Analysis
This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.
Opportunities
RV industry
RV vehicles (RVs) are recreational vehicles combining transportation and temporary living quarter for recreation, camping and travel. RVs started early 1900s when nature enthusiasts customized their vehicles. The RV industry flourished after the World War II. In 2000, RV industry consisted of 135 manufacturers and more than 200 suppliers of parts and services. RVs are divided into two categories (motorhomes and towables) and five classes ranging from affordable vehicle to normal people up to luxury one ($ 500,000). In 2002, about 7.5 million households owned an RV in US and projected to reach 8.5 million in 2010. This offers great opportunity for EMR innovations to succeed since the RVs exist in considerable number and will grow in the future.
RV culture
As noticed, RVs are popular and used a lot in US. There is almost one RV in every 12 households according to study conducted by University of Michigan in

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