Company 's External And Internal Environment Analysis

Target Corporation is uniquely one of the most important stores in the world. This paper displays an Environmental Analysis of Target Corporation. This analysis will be completed with opportunities, threats and the five forces. The Five forces Model includes: The Economic Factors, Social Factors, Political Factors, and Technological Factors that might disturb the professionalism of Target Corporation.

In the 21st century obesity within the UK was starting to become a major concern, after the issue of smoking had been dealt with. In order to get a handle on the growing problem of obesity, the prime minister at the time released a new piece of legislation otherwise known as “Choosing Health: Making healthy choices easier”. This piece of legislation was designed with the

The environmental analysis is carried out on the internal and the external business environmental factors. The internal analysis describes the strength, weakness, opportunities and the threats of the organisation internally. But the

In the UK about 46% of men in England and 32% of women are overweight, and an additional 17% of men and 21% of women are classified as obese. Overweight people and obesity is rapidly increasing so it is estimated that by 2015 over 50% of the population will be obese. These campaigns have a big emphasis on education and in particular in settings such as primary and secondary schools. Children are being taught about healthy lifestyles, one of the big changes was inputting healthy foods into school canteens. Adults are also being educated by replicating the idea in schools workplaces also have fatty foods replaced with healthier foods and reducing the number of smoking areas to discourage smoking breaks at work when it all gets too stressful.

The prevalence of obesity in England has more than tripled in the last 25 years. (Department of Health 2012) largely due to dramatic changes in dietary/lifestyle trends with attributing factors such increasing use of transportation, sedentary lifestyles, wider food choices, availability of cheap convenience foods in times of economic decline and also powerful food advertising through media coverage and the increase in fast food restaurants and larger portions; all of these factors have led to a dramatic rise in obesity in the UK, leaving the government with a major public health dilemma due to its

This claim is supported by expert opinion from a study by Deakin University, which validates that the junk food industry, in particular, is ‘highly political,’ and utilises ‘carefully designed strategies’ which tend to overpower efforts to prevent obesity. This causes the audience to feel distant, and reminds them that the junk food industries are more profit-based than they seem to be. To extend the reliability of the data, the author states that it has been derived from interviews with ‘former politicians.’ This strengthens the claim and credibility of the argument, it also urges the audience to believe in the statement, as it has been ‘well established by a mountain of credible research.’ It further targets the audience’s sense of logic, compelling them to also oppose junk food industries because they ‘undermine efforts to…control obesity…’ Furthermore, sarcasm has been applied to emphasise on the absurdity of the food industries’ efforts to fool the public, suggesting that food industries ‘cherry-pick’ the information they choose to disclose to the public, which targets the audience’s emotions, causing them to feel deceived and precarious of the industries’ intentions. Moreover, ‘corporate political activity’ works as a euphemism, playing on the existing negative connotations that are associated with politics, to evoke a sense of distrust and doubt. Evidently, expert opinion, sarcasm, emotional appeal, logic and reasoning, and euphemism have been used to provoke the audience to accept the view that the food industry is not as genuine as they are led to

With the advent of urbanisation and the rise in popularity of fast food, there have been accompanying issues with rising obesity rates – especially in developed countries like England and the USA. After providing a careful analysis of why obesity has risen so sharply in these countries, I shall suggest a number of ways in which the obesity epidemic can be ameliorated.

With the number of fast food restaurants rapidly increasing and bigger clothing sizes becoming increasingly apparent in shops, it is difficult to not notice the high risks of obesity hitting our nation. With the average height and weight for women in the UK being 161.6cm and 70.2kg [Office of National Statistics, 2010] and is considered to have 26.8 bodily mass index (BMI) which is considered overweight [NHS, 2015] and the average height and weight for men in the UK being 175.3cm and 83.6kg [Office of National Statistics, 2010] and is considered to have 27.2 BMI which is considered overweight as

The internal environment analysis focuses on current marketing strategy and performance, present and anticipated organizational resources, current and projected cultural and structural issues, and the customer environment. On the other hand, the external environment addressed competition, economic growth and stability, political trends, Legal and Regulatory Issues, technological advancements, sociocultural trends, and the SWOT analysis.

National audit office. Tackling obesity in England. London: the Stationery office, 2001. (Accessed 20th April, 2017).

There are many different national health strategies which are used in order to help encourage harmful effects of Obesity on the health of people. The Government has produced a target on tackling Obesity in the UK. The Government has begun a health living campaign to stop the increase in the Obesity rates in the UK. It includes television adverts which warn people that too much fat can lead to Type 2 diabetes, heart disease and Cancer.

A newspaper article by The Food Manufacture.co.uk (2014) highlighted claims made by the influential lobby group, the National Obesity Forum (NOF), of an obesity epidemic in the UK, which suggested that “The scale of the crisis has been underestimated” (Stones, 2014). However, Tam Fry, a spokesman NOF has admitted “exaggerating the severity of the UK’s national obesity epidemic and relying on anecdotal evidence, rather than scientific research” due to

In April 2018, ABC’s Four Corners program aired an episode about the rising obesity levels in Australia and the link between high processed foods, mainly sugars, and the rising obesity trend. Health professionals are calling this rise the “Obesity Epidemic” as from 2017, 63% of adults and 27% of children are above the healthy weight level compared to 1988 where only 10% of people were considered overweight (ABC, 2018). Many believe the rise in obesity levels are due to the rise of cheap fast food products, an intake of excess added sugar e.g. soft drinks, and a lack of physical exercise. This “obesity epidemic” is the leading health issue in the western world and can have great effects on a a persons health and can act as a catalyst to more

Obesity an imperative health issue all inclusive. In the course of the most recent five years, the issue has climbed the rundown of political needs and is currently a standout amongst the most fervently subjects in business and political circles. Inside of this review, the marketing business is being blamed for pushing so as to hare the strength of the country unseemly nourishment and beverage onto shoppers, advancing destructive dietary change, and shelling youngsters with messages that undermine parental power and governments' positive eating messages .

This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.