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Dorito's Crash The Superbowl Ads

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Crowdsourcing is the use of customer feedback or consumer review. It has now moved forward to be common in advertisements such as the Dorito’s Crash the Superbowl ad, “a program that relies on the consumer to turn its Super Bowl airtime into one of the most memorable ads of the evening” (Erickson 2012.) The Internet has influenced the power of crowdsourcing by making it available to everyone in a click of a button.
The Dorito’s Crash the Superbowl ad has inspired other people in marketing to use crowdsourcing through out. In the article “Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads” Erickson states that, “USA Today ran a Facebook Super Bowl Ad meter, with a separate $1 million up for grabs. The new AdMeter allowed users to view and vote on the ads.” (Erickson 2012.) …show more content…

Social media has allowed crowdsourcing to expand campaigns like the Facebook Super Bowl Ad. Being able to vote on ads, pictures, and who wins contests is becoming a new fad in this day and age. BBC News lists several big name companies that use crowdsourcing such as; Linux, Android, and Wikipedia where people are able to write their own programs and submit their own definitions. (Castella 2010.) Castella also makes a great point when he states, “the employee suggestion box has been around for years.” (Castella 2010.) Jared Kleinert, a contributing writer to Forbes, states that the phrases crowdsourcing and “internet of things” is "Overused because they cover a variety of activities and companies. Crowdsourcing can mean raising money on a platform like Kickstarter or Indiegogo, and it can also mean getting people together for an impromptu flash mob. Internet of Things can refer to almost any pairing of hardware and software that makes our “stuff” smarter.” (Kleinert 2015.) Moving crowdsourcing online has given companies viable options to take these suggestions in a faster, easier way that includes

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