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Essay about Creative Media and Events Ltd.

Satisfactory Essays

History of the Company Creative Media and Events Ltd (CME) is a private limited company in the Jamaican private sector, which deals with the areas of event management, public relation and media. CME’s mission statement is ‘To be the market leader in all our business ventures, doing always with integrity and purpose. A passion for God, creativity and a “think big” strategy is at the core of our businesses’. CME was formed in 2008 by Garth Walker, Chairman and Leighton Davis, Managing Director who together they have over 20 years of experience in Marketing Management, Event Management and Creative Development.
Mr. Walker stated in the Private Sector Organization of Jamaica(PSOJ)/Gleaner 50 Under Fifty awardees interview that “We have …show more content…

This topic shows to a student that making personal objectives can help to guide them to grow in many aspects and serve as a constant reminder and driving force to achieve their dreams. The business Creative Media and Events was chosen to explore this topic because of its recent noticeable growth in the public and business communities’ eyes. Creative Media and Events Ltd(CME) objectives impacts its decisions and seem to have positively influenced the business and its growth allowing the employees to also be influenced positively by it. Since the business and its employees are driven by good objectives they are excellent at what they do so customers can be confident and happy with what they receive.
Background of project
The nature of CME is of the event management, public relation and media industries, which as of March 2014 employs 25 employees. The main literatures used are Hall, D., Jones, R, Raffo, C, (2010) Business Studies (4th Edition), Peter Simpson and Kathleen Sing, (2008) Management of Business Unit 1. Which are academic literature this is because these books are easily at my disposal and have been approved by my school for the use of learning and teaching cape management of business.

Research Questions
1) Are Creative Media and Events Ltd’s decisions influenced by its objectives, goals and

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