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The Most Effective Form of Media Essay

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The Most Effective Form of Media

There are many different types of media. The media is things like: televisions, newspapers, magazines, radio, internet, cinema, phones and many more. Media is important because it influences people to buy products. They are very affective and appeal to many people.

Adverts are things that show certain products and try to get you to buy them. The purpose of adverts is to make you buy the products being advertised so they can make a profit. Companies spend a lot of money on adverts because if the adverts are perfect the product’s sales will be much higher than when the product isn’t advertised. We find adverts everywhere you find them on the television, radio and …show more content…

Channels four, five and ITV do show adverts because they need the money from the advertisement companies so their channel can keep afloat. Sky and cable completely rely on television adverts because they need it for the funding. The advantages of advertising on the television is you can have sound, movement, special affects and it is visual. The disadvantages of advertising on the television is that the programme you are watching is split up, people usually go for a snack when they come on and the small print can be difficult to read. I have analysed a television advert and I have chosen, ‘L’Oréal’, the shampoo and conditioner. The target audience for this is probably women that like to look after their hair. The time the advert appeared was between nine and ten at night, on ITV. It was on between Footballers Wives, and this was a good time to put it on as the target audience may have been watching the television at this time. The reason I have chosen this product is because it has a lot of hidden persuaders, and persuasive techniques. Persuasive techniques and hidden persuaders used are the use of statistics, when it says that there was, ‘95% less brakeage of hair’. There is also the use of science when it shows a strand of hair, and it says, ‘It has Nutri Cerimide R’, which sounds impressive so you want to buy it. There is also

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