Value chain
Value chain is a part of the company’s core competences which plays a very important part to get competitive advantage on its competitors. A value chain is a whole series of activities that create value or add value to the end product. The total value delivered by the company is the sum of the total value built up all throughout the company. Michael porter developed this concept in his 1980 book ‘competitive advantage.
The significance of the value chain, the value chain concept focuses more on the more profitable area (which allow the company as a whole to gain competitive advantage) rather than the less profitable area (which hinder the company from getting a lead in the market) during the whole process from raw material to end
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Operations- to produce more skin care products it consists of more production sites or ability to produce more in the existing manufacturing units. Coloplast has its manufacturing units in china and Hungary and US where cost of production is less than Denmark.
Outbound logistics- it will consists the process of supplies from Coloplast’s manufacturing units to the end customer or distributors. It also depends on the company’s relation with the distributors.
Marketing and sales- coloplast is already brand name in the global leader in the market which helps it to reach many customers. Coloplast also has updated website and updated information on their social media pages and also monthly magazines for their new and existing
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Human resource management- coloplast has more than 10.000 employees globally. To manage this number of employees a company needs an experienced team of board of human resource personnel who can follow up that all the employees are meeting company’s needs. Since coloplast planned to move their production in other low cost countries they decrease the number of employees in Danish manufacturing units and put them for other innovation centres, which gives company a favour of cost cutting and focus on procurement instead of producing more.
Infrastructure- coloplast’s global leader status proves that they have the best infrastructure worldwide; it means they have the same code of conducts at all of their national and international locations. The main role of the company is to give less focus on the production and more focus towards sales. Coloplast is divided mainly in two sections, chronic care and strategic business care. It has separated both sections so that they can focus on different segments with different strategies. As we can see (in figure below) the company is also divided into two different sections which is global operations and global business support functions, which shows that coloplast is focusing on every single aspects to sustain the competitive advantage
Personally, I thought value chain was interesting in that it helps the business create a stronger competitive advantage (Bethel, 2016). If we think about the services we receive, we can see where some organizations are focusing on value added services or products. For example, Chick-fil-a offers premium customer service. In fact, I do not believe
In order for a firm to create competitive advantage, it needs to create a set of activites that can deliver value to the specific product and services it offers to its customers. To start talking about my life as a “value chain”, I may need to compare it to a specific product”. This is going to take precedence both in my personal life and professional life.
The value chain is one of the critical elements of a company’s strategy in today’s competitive world, because company’s profit depends on how the successful and efficient it runs its operations and how the end product appeals to the customers at a price that covers all the expenses of the company.
Effective value chain as a competitive advantage can contribute significantly to the prosperity of a firm in the competitive arena, but it can cause dire situations if not operated properly (Guy, 2011). However, there are conflicts among companies as to how stakeholders think they gain competitive advantage. Porter (1996) suggests: A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at lower cost or do both.
It only focus on high end and performance market segment initially, so R&D, marketing activities are more effective than other companies with its competitive advantage in High-Tech product.
Outbound logistics refers to physical distribution activities such as collecting, storing, and distributing products to buyers and involves (finished goods) warehousing, materials handling, network planning and management, order processing, and
One of Porter’s main contributions was Porter’s value chain. The value chain is all the activities an organization undertakes to create value for a customer. According to Porter, there are two ways to gain an edge over competitors. A firm must provide comparable but value but perform the activities on the chain at a lower cost, or; Perform services in a unique way
“Competitive Advantage introduces the concept of the value chain, a general Framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation”. Michael Porter, (1985).
Value chain is a set of activities a company performs in order to provide a valuable solution to their customer problem in their market space or industry. The value chain is made up of primary and support activities. Primary activities being research and development, production, marketing and sales and customer service. These are the primary steps that are required to get a product or service to market to solve the customer problems. Some of the secondary steps include company
Value chain analysis looks at every step a business goes through, from raw materials to the eventual end-user. The goal is to deliver maximum value for the least possible total cost. It is a systematic approach to examining the development of competitive advantage. The most basic breakdown of primary functions includes inbound logistics, operations, outbound logistics, sales and marketing and service. People should use the other models and frameworks within this software to further differentiate between, and add to, these domains. Product Innovation is one area that is not normally included in the de jure model but is often included in the de facto model. Value Chain Analysis describes the activities that take place in
The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)
A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. The concept comes from business management and was first described and popularized by Michael Porter (Porter, 2013)
There are many countries which serve the low switching cost for their raw materials, therefore it will be better to find raw material from another country. Thus the company can serve with low switching cost. For example: Flour, Cheese, butter, Chocolate, etc.
Value chain is an approach to know how an item or activities create value for consumers. The most of value provides to consumers, the most of competitive advantage an organization build. In this analysis, value chain model has separated into primary and support activities. Primary activities are included in the physical creation of the item and service. On the other hand, support activities give the inputs and infrastructure that enable the primary activities to happen. This value chain model can be refer to below figure 5.
A value chain is nothing but a set of activities that a firm operates to deliver a much valuable and quality product or services in the market. The term comes from Business management and was firstly coined by Mr. Michael Porter in his best seller.