Value Analysis: Value Chain Analysis Of Hyundai

Businesses benefit from having a good relationship with their suppliers of raw materials and components. In manufacturing, companies are adopting “Just-in-time” manufacturing. This means that businesses only produce when they have an order, and they only get materials delivered when they are needed. Businesses require reliable and efficient suppliers to be able to order their stock last-minute.

Value chain is the ability to take a product and add some value along the way to make it appealing to the customers in such a way that they be willing to buy the product at a certain price. Many companies in today’s business world analyze their value chains to identify the ways which continue to attract their customers. The value chain analysis consist of two parts, primary activities and secondary activities. The first ones support the actual physical process of buying, manufacturing, shipping and selling the product and the secondary activities are actions that support the process, such as procurement, technical support and human resource management.

The value chain analysis (shown in appendix) was also generated by Michael Porter. This model is referred to “identifying ways to increase the efficiency of the chain” (Investopedia, n.d.). Furthermore, the overall objective is to produce maximum value with minimum total cost and establish a competitive advantage.

Unlike half a century ago, due to the increasing degree of international production fragmentation, the cross-border dispersion of component production/assembly within vertically integrated production processes, with each country specialising in a particular stage of the production sequence (Athukorala and Yamashita, 2006), a product actually comprises joint efforts from various countries.

Value chain is a set of activities a company performs in order to provide a valuable solution to their customer problem in their market space or industry. The value chain is made up of primary and support activities. Primary activities being research and development, production, marketing and sales and customer service. These are the primary steps that are required to get a product or service to market to solve the customer problems. Some of the secondary steps include company

Value Chain Analysis describes the activities that take place in a business and related to the business core competencies. It can classify by primary activities and supporting activities.

Jim Riley published study notes about value chain analysis and he teaches that value chain analysis describes the activities that take place in a business and relates these activities to an analysis of the competitive strength of the business. This paper includes comparing and contrasting two articles. The first article is “The 7 Steps of Software Development Case Study-Chapter 1” but the second one is “Value Chain Analysis” by Jim Riley. Also, these two articles will be applied to the company Pep Boys, which I chose to do the value chain analysis to. Since I do not work yet, I chose Pep Boys because my close friend works there as a vice president of marketing.

Now, it’s time to give some examples of companies who utilized value chain analysis for their advantage. Now remember that value chain is producing a competitive advantage to your products. Some companies do this by lowering the overall costs of the product, so that consumers will be tempted to buy due to the low price. Other companies do this by adding cost or value to their products, this will pursue people that the brand uses quality supplies and a high standard labor force.

The industry value chain is the process from the suppliers of the raw material to the end customers who demand the service of transportation.

The main aspect of Toyota Company’s value chain analysis is the inbound logistics. Inbound logistics use JIT (Just-in-Time) system of production as it decreases the inventory cost. JIT helps Toyota to optimize their assembling and production process as well as to minimize parts going to waste or getting unused as inventory. Inbound logistics are the goods that the company receives from its suppliers and store for some period of time until the moment when they will be used in the production process. Toyota company does not have and is not able to create own raw materials that are needed for assembling of cars, thus it has to collaborate with a third party.

Once the good are ready for distribution, then the transportation company (Gerimis Baiduri) which is the 3rd party organisation, pick up the goods and ensure they are transported to the APGL warehouse in Singapore in the right temperature and time

Value chain is an approach to know how an item or activities create value for consumers. The most of value provides to consumers, the most of competitive advantage an organization build. In this analysis, value chain model has separated into primary and support activities. Primary activities are included in the physical creation of the item and service. On the other hand, support activities give the inputs and infrastructure that enable the primary activities to happen. This value chain model can be refer to below figure 5.

- well-organized of the distribution of the manufacturer will lessen the shopping delays of raw materials

Operations management focuses on managing the processes of producing and distributing products and services. Operations activities often include product creation, development, production and distribution. It deals with all operations within the organization. Related activities include managing purchases, inventory control, quality control, storage, logistics and evaluations. The nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etc.

The purpose of this report is to analyze the strategic situation of Malaysian Airline (MAS). The company was in 1963 it is a government owned airline, the airline operates both transatlantic and transpacific flights. Mas has received more than 100 awards since it started operating such as the leading airline (2011) Asia’s leading business class airline (2010) as well as the five star airline (2012). This has helped the company to build up its image as the top airline in Malaysia. They are a number of strategies which MAS can use to make the company to be more profitable strategy implementation which is the process used to overcome the external factors (Hambrick, 2007). A company can get affected if the company management