Consumers Attitude Towards Green Practices in the Hotel Industry

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

Throughout this analysis, my purpose is to clarify and condense the information so the reader will have a better understanding at the end of the analysis. This analysis will be broken up into six categories; the executive summary, issue statement, alternatives analysis, recommendations, actions and implementations, and data analysis. In the issue statement, there will be a brief overview on how the hotel companies and the environmental regulations clashed. Throughout the alternative analysis we will discuss different alternatives that Damai could have focused on to benefit and sustain his hotels. As we move to

In the present, sustainability is increasingly seen as an important factor in our society, especially in organizations such as accommodation provider or tour company. According to Ullman (2009) Sustainability practice is very important, because all the actions that we make today will affect everything in the future, therefore we need to make flexible decisions at present in order to avoid some negative consequences. By adopting sustainability practices, companies are able to gain competitive edge, increase their market share, and boost shareholder value (Frandsen, Morsing, Vallentin, 2013). Sustainability issues does not always refer to environmental sustainability but also relate to economic and social sustainability. This report will discuss and identify the most important sustainability issues that Four Season Hotel Sydney is facing, then apply an appropriate tourism sustainability criteria and assess how this hotel is addressing sustainability, finally talk about how to improve sustainability practices and recommendations.

Tourism rationales for development on Green Island can benefit in employment opportunities, socio-economic development of areas which would help foster economic activities around the island. Environmental best practice refers to the applications used in the most appropriate and beneficial way in the combination of environmental control measures and strategies. Green Island follows the regulations in relation to environmental best practice however the need for such applications to be developed is increasing as carbon emissions in the world are increasing which is why the objective of not leaving behind a carbon footprint needs to be achieved by Green Island.

The purpose of the study is to examine the impact of Green Marketing Strategies on business. The research objective is how do companies choose their Green Marketing Strategies? To fulfill the objectives of this research paper, a qualitative case study was conducted in different companies. Interviews allowed to author to gain insight as how companies choose green marketing strategies and for what

Now, in 2008, this issue is of even more importance, and less of a device to attract business from the environmentally-aware demographic.Guest involvement in a more green hotel environment has become more apparent with a recent survey in the New York Times found that 16 percent of hotel guests chose where they will stay based on the environmentally-friendly options available to them and the practices of the hotel. A 2007, New York Times article titled, “Enjoy Your Green Stay,” states that green options for hotels have become widespread so quickly because of the rising cost of energy. It should be no coincidence that

“Going green” in the hotel industry does not only contain advantages there are many factors, which can have a drawback for those

There are many possibilities for a new service oriented business. However, one trend that has been identified is an increased interest in sustainability and people who are becoming more aware of environmental and social issues. Consumers are increasingly considering factors involving sustainability into their purchasing decisions. Therefore, it seems reasonable to expect that the niche referred to as ecotourism will represent one service oriented model that will expand indefinitely. This growing demographics of consumers that consider environmental and social issues will be demand innovative and unique opportunities for leisure that are consistent with their perspective. Marketing to this growing market segment will be a complex task that will require that service providers act ethically on all fronts. The development of the service strategy must consider all aspects of both social and environmental impacts of the business and the services they provide. Furthermore, the promotion of the services must also be consistent with the CSR practices. This analysis will consider industry environment that would be relevant to a new ecotourism business in the near future.

Professor Wall (2005) also point out that Enterprises and hospitality industry companies are becoming increasingly willing to protect the environment. It’s because they are becoming more and more aware of the potential benefits from developing trend of the market. The nature of environmental management based on the destination Including public and private sector. The way to steady environment management is not only the response to externally imposed government ordinance but also the requirements of consumers which are becoming an important stimulus. In other words, the environment may lead the customers to increase demands directly or indirectly although the cost of environment-related attract might weaken the competitiveness of the destination and can be reflected in lower profits. According to Holden (2006), the customers’ views in consumption have been changing globally

Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,

The City has internally adopted ‘Clean Green and Sustainable’ as a key theme of its strategic plan. Within this theme, City staff have made a commitment to implementing energy efficiency, water management, sustainable travel, fleet and plant management, carbon offset and waste management. At the visitor touch points, these values are translated across to visitors, encouraging environmentally sustainable tourism.

This study addresses the domain of tourism and hospitality practices as well as its positive and negative effects on the economy, culture and traditions, and the environment globally and in Saudi Arabia. It also focuses on the need for more improvement and diversity on the tourism patterns. In addition, the study hopes to provide an understanding of residents’ attitudes towards tourism impacts on the culture, economy and the environment in Saudi Arabia.

As we outline in this journal, the roots of environmentalism and sustainability in the hospitality sector became evident over half a century ago, when a few enterprising hoteliers realized they could provide an enhanced guest experience by integrating natural elements into the resort experience. In the years that followed, factors such as increasing regulation and rising utility costs encouraged hotel owners and managers to adopt a number of environmental best practices. We have observed a remarkable shift in investor sentiment in recent times, as evidenced by the establishment of numerous corporate social responsibility (CSR) programs, as well as the prevalence of green building programs for new development projects.

Environmental concern and social impacts of business is always a serious issue in today’s day organization. This trend has increased now a days due to the pressures from various stakeholders the prominent being the consumers. The companies need to be sensitive to social and ethical issues affecting the business. This is not just for the short term objective of gaining profits but for the survival of the business for long term. The need of the hour is therefore focus on triple bottom line approach and not just focus on sales, profitability or market share. There is a direct correlation between the corporate responsibility policies and the business performance. The companies should prepare for a sustainable marketing by reexamining the social

Sustainable tourism development merges environmental concerns with economic policy (Dresner, S. 2008: 69) and allows for tourism’s products in the form of intangible services or the natural environment, to be environmentally cautious through a responsible trade off between production and use of assets. Some influences apparent are environmental, social, and economical and it is further important to emphasize that one or a combination of the aspects, with market cooperation, creates a sustainable agenda. Travel services are increasingly seen as less of a luxury good and more as an everyday purchase (Page, 2003:3) due to marketing becoming more prominent which means organisations must complete vigorous promotion strategies for long-term viability. Marketing therefore has a highly important role, as Holloway (2004) explains marketing understands the needs and wants of customers, ‘to what can be sold, to whom, when, where and in what quantities’ (Holloway J.C. 2004:7). Holloway (2004) writes that successful organisations anticipate demand “recognising it, stimulating it and finally satisfying it” (Holloway, J.C. 2004: 7). Marketing is absolutely crucial within creating and maintaining a sustainable agenda in a variety of ways, moreover reference to consistency among stages of development, unique benefits produced from varied strategies, relevancy of market research, adapting to changing market demand and the positive outcome of identifying new markets.