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Coca Cola External Environment

Decent Essays

The Coca –Cola Company History Coca-Cola was founded by an Atlanta pharmacist by the name of Dr. John S. Pemberton in 1886. Dr. Pemberton moved from Columbus, Georgia, in 1869 to Atlanta. In 1885 he set up a chemical laboratory in Atlanta. Pemberton created flavored syrup that was mixed with carbonated water. Researchers states that Pemberton added caffeine to the syrup so that it could be marked as a headache remedy. The syrup that Pemberton created was known for relieving indigestion and exhaustion in addition to being refreshing and exhilarating (Advameg 2017). Dr. Pemberton’s partner Frank M. Robinson was known for the creating of the beverage name Coca-Cola, as well as designing the trademark. Dr. John Pemberton later on died two years after creating the amazing beverage of all times. After Pemberton died the business was later sold to an Atlanta business man by the name of Asa G. Candler. Coca-Cola is considered to be the best selling beverage in the world. External Environment External environment are the forces and events outside company that have the potential to influence or affect (WordPress). Coca- Cola is aware that alterations in the external setting can create achievements or threats in its market place (Nykang’I 2017). Research shows that an external environment is way more powerful than an internal environment. Coco-cola has a list of strategies and objectives that they currently use to make sure their company prosper. The first strategy is to focus on

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